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Giving Couples the Tools toBuild Stronger Happier Relationships™

Chief Ruby Engineer Dir., Digital Marketing

Chief UI Designer, PM VP Product Dev. CTO, Senior Rubyist

CEO, Dir of Psyc.

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Barbara Bartik Phyllis Goldberg, PhDMarsha Garrison

Tara Sattler, PhD

Therapist Advisors & Marriage Researchers

Drs. Liz & Charles SchmitzHarville Hendrix, PhD

44Sources: Extrapolation from Rutgers National Marriage Project, Beyond Affairs Network & other surveys

45-50 MM Unhappy Couples*

[USA & Canada alone]

80% of Couples Cite Cost

as the Major Barrier to Seeking Therapy

2MM Couples Currently Getting

Help From Therapists

Huge Untapped Market: Unhappy Couples

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BEST MarriageResearch

Input Sources

In-Person Interviews

Couples Themselves

Best Therapeutic

Practices

Will Our Solution Work?

79% surveyed alpha and beta users said CoupleWise improved their relationships

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Will Couples Want Us? YES!

With <400USD spent on SEM, we were able to gain 150% visitor traffic in a single month

Conversion rates rose even after traffic increased by 150%, instead of diluting, as would be typical

Returning user activity rose by over 75%

2%

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Couplewise's Unique Strengths

Only We Tap Wisdom of Best Experts & Wisest Couples: Couples who’ve solved the same problem you’re having

Diagnostically Most precise web tool

Only we Have MotivateMyPartner Tool

Most Therapeutic Power & Credibility of any web tool

We’re only therapeutic tool easy for couples to spread to other couples

Most Personalizable web tool

Only we can help workaholic couples have more fun

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Marie Clarifies Her Relationship Needs

Discover Your Met and Unmet Needs:NeedSatisfactionSnapShot

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How Satisfied Do You Feel?

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Motivate My Partner Tool

Ask Men

Ask Other Women

Ask Experts

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Both Partners’ Need Satisfaction SnapShots Side by Side

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They Agree on Bi-weekly Needs Check-in

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Recommended “CoupleJourney” Plan: Your First Six Weeks

Action Agreement Challenge

Play/Fun

ResolveDifferences

Know Each Other Challenge

Win-WinSolutions eCouple

Expert

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Conflict-Resolution Training Videos

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Choose or Modify a Suggested Action Agreement to Satisfy your need

Make Agreements Tool

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Mary’s Need: for Domestic Support

Click on any of the buttons below to get other users’ and experts’

suggestions for Agreements that have worked for them to meet the above

need

Can’t Decide on an Agreement? Use Agreement Coach

1. Wash the dishes2. Put old newspapers in

recycling area

Behavior

1. Before bedtime2. Every morning…

When

Ask Experts

Ask Men Ask Women

AgreementCoach™

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Mobile Strategy

Oh-oh!

“How Are We Doing” Mobile AppReal time access and updates to yourpartner’s relationship status

FUN

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Free Play/FUN tool for Busy People:

Getting up

What are you doing now, or planning to do today that you’d like to make more fun?

Too busy to have fun? Think again.

…and seven more

Breakfast

Leaving Home

Office Work

Driving

Eating Dinner

Going to Bed

Shopping

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Semi-happy and unhappy couples(unable or unwilling to see a therapist*)

Gold Members$19.95/month

PremiumMembers$39.95/

mo

How We Make Money: Free to Paid Conversion Funnel

Free Toolsto Clarify your issues without argument or criticism and better know each other

Free Users1 Million Couples

(2% x 50MM unhappy couples +

OK couples who want tobecome great couples)

40,000 paying couples/moby end of 1st year

(after first round of funding)

80% cite cost as the biggest factor against seeing a therapist (Roper Poll) 19

Paid MembershipPowerful Tools to Solve Your Problems

Sex Technique VideoseCoupleExpert™Neighborhood CoupleSupport GroupsResolve Conflicts Video TrainingWakeUp CallMotivate My PartnerCoupleSupportCouplesNeedCouplesMakeAgreements Helper toolWork with therapist tool

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How We Will Attract Users

CoupleWise

CoupleWise

• Partnership– Health

Insurance Co’s– Large Employers– Religious Groups

• Therapists (100,000+) – Aftercare Tool– Complmentary

Tool

Leveraging Communities

Of Couples

Word of Mouth

SEO/SEM/PPC/PPM

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A Startup that Makes a Huge Difference

Helping Couples Build Happier, Stronger RelationshipsTM

The Future of Couple Care

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Helping Couples Build Happier, Stronger RelationshipsTM

Copyright 2009-2012 RelationshipTechnologies646-543-1170 • contact@CoupleWise.com

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Why There is a Gap: No Effective Low Cost Solution Exists

Higher cost, and other usage barriers

Low cost

More Effective

Less Effective

Marriage restoring seminars

and retreats

Great therapists

Self-help books

Advice from friends and relatives, marriage

advice sites

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Diagnostic

Precision

Custo-

mizable

Therapy-

Power +

Credibility

Viral

Tools

Engaging

&

Fun

Motivates

UnMotivated

Partner

The IceBreak Broad Yes Low No yes NO

Kahnooodle Minimal Yes Low No yesNo, but offerspoints/badges

RelateSpace Minimal or None No Probably Low No no No

Couple

Wise

Highly

Precise

Most

personali-

zable

Strongest/

based

on best

research

2

maybe

Strong

Tools

Not yet

engaging,

but best

play tool

Yes

Tokii Minimal Yes Minimal or None No Yes No

Prepare Enrich

Highly Precise Yes Medium-good No No No

The Competition

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SUMMARY: AN ideal opportunity

Huge untapped market Convertible to a Big Demand*

Powerful Solution: use the Internet to crowd- source wisdom of best experts & wisest couples

Uniquely Talented Team + Strong Market strategy

Perfect timing: next step in the Internet’s evolution

Weak Competition

* Source: Harris Poll, Dec 2008 (65% of 2000 random respondents, giving only 3-4 of our 10 features

DELETE?

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• release of v2 beta site to public and partners

• launch of Facebook and Twitter marketing initiatives

• run contests to build userbaseand spread awareness

• FaceBook Apps launch

• Mobile apps launch

• Buildout of features targeted to therapy and healthcare partnerships

• official public site launch

• enhancement of social features [forums, user-to-user interactivity

4-6 months9-10

months

7-8

months

time frame after early seed

funding January

2012

Status, Timeline to Launch, MilestonesDELETE?