MAY 2014

turkeYCountrY And SeCtor AnAlYSiS report

2014 dFS Services l.l.C. istanbul, tr

SeCtor AnAlYSiS overview

Diners Club International® is owned by Discover

Financial Services® (NYSE: DFS), a direct

banking and payment services company with

one of the most recognized brands in U.S.

financial services. Established in 1950, Diners

Club International became the first multi-purpose

charge card in the world, launching a financial

revolution in how consumers and companies

pay for products and services. Today, Diners

Club® is a globally recognized brand serving the

payment needs of select and affluent consumers,

offering access to more than 512 airport lounges

worldwide, and providing corporations and

small business owners with a complete array of

expense management solutions. With acceptance

in more than 185 countries and territories, millions

of merchant locations and access to over 1M

cash access locations and ATMs, Diners Club is

uniquely qualified to serve its cardmembers all

over the world.

We realize our customers, especially those in

the corporate sector, desire ease of card use

when traveling globally. In recognition of this

need, Diners Club continues to increase card

acceptance in the travel and entertainment

(T&E) sector. Additionally, we are optimizing

geographical and sector penetration within

select markets.

This Country and Sector Analysis report serves as

a quarterly guide to merchant acceptance within

select countries. This report provides a snapshot

of acceptance at travel and entertainment

(T&E) merchants which had a minimum of one

transaction over a rolling 12 month period.

Additionally, we have added an external source,

Lanyon1, as a source for the hotel sector.

1. lanyon is a leading provider of content and spend management solutions to the travel, transportation and

hospitality industries.

2014 dFS Services l.l.C.

ruins of epnesus roman Archaelogical Site, tr

tAble oF ContentS

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

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the following provides a current snapshot of diners Club acceptance at major hotel chains. there is also strong coverage in the top domestic chains and independent establishments, some of which are also highlighted below.

AloftAloft Bursa Hotel

Anemon HotelsAnemon Hotel Izmir

Barcelo HotelsBarcelo Eresin Topkapi

Best Western InternationalConrad Hotels

Conrad IstanbulDesign Hotels

Gezi Hotel Bosphorushotel SUThe House Hotel Nisantasi

Doubletree HotelsFour Points by SheratonFour Seasons HotelsFraser Hospitality

Fraser Place Anthill IstanbulHampton Inns

Hampton by Hilton Hilton Garden Hotels

Hilton InternationalAdana HiltonsaDoubleTree by Hilton Istanbul - AvcilarMersin Hiltonsa Hotel

Hyatt InternationalJW Marriott

JW Marriott Hotel AnkaraKempinski Hotels and Resorts

Ciragan Palace Kempinski IstanbulKempinski Hotel Barbaros BayKempinski Hotel The Dome Thalasso & Golf Resort

Le Meridien HotelsLe Meridien Istanbul Etiler

Leading Hotels of the WorldThe Grand Tarabya

Lexington Collection by VantageFlorya Health Club Hotel

Luxe Worldwide HotelsElite World Prestige Hotel

Movenpick Hotels and Resorts

NovotelNovotel Istanbul

Preferred BoutiqueBoutique Saint SophiaDivan Ankara CukurhanDivan Bodrum

Preferred Hotels & ResortsDivan Hotel IstanbulDivan Istanbul Asia

Radisson Hotels and ResortsRadisson Blu

Ramada InnsRenaissance HotelsRitz Carlton HotelsSheraton Hotels

MAjor CHAinS

2014 dFS Services l.l.C.

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independentS

Anatola HotelAsia City HotelCinar HotelEser Premium Hotel And SpaGloria Golf Resort

Limak Ambassadore HotelThe Ness HotelThe Selection SuitesTiara TermalTitanic City Hotel

Titanic Comfort HotelTitanic De Luxe Resort HotelTitanic Port

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diners Club is widely accepted at retail stores and luxury brands and continues to grow the retail footprint.

AccentAdidas Ahlens Armani JeansBabylandBagmanBauhausBellboxBest Of BrandsBikbokCasselsClas OhlsonCult StyleDea AxelssonsDepartment Stores EuropeDesign Torget DressmanDuka ArlandaEccoEpisodEspritEuroshops Face FactoryFilippaGantGina TricotGuldfyndHandfasteHansonHemtexHennesHMHugo BossIca Supermarket Ikea

Illums Bolighus ImpulsIntersport AreJack JonesJoy Joy BoyJoy ShopLevi’sLindexLiten AmandaLock N RollLushMalmborgsMassimo DuttiMathildeMaxi IcaMelanders SoderhallarnaModerna Monki MulberryNatahlie SchutermanNautiska MagasinetNikeNoble Swedish CrystalOffice DepotOrrefors Kosta BodaPeak Performance JerfellaPetterssons KlederPlantagenPocket ShopPradaPressbyran Puma QuicksilverRalph LaurenRizzo

Royal Design RunstenenSamsoniteScoopSky City Accessories SlottsbodenSpiritStadshushopenStroms Sugar World SunspotSwaroskiThe Body ShopThe Shirt FactoryThe StadiumTiger of SwedenTimberlandTommy HilfigerToys R UsTravel Shopping TwilfitVagabondVero ModaVictoria SecretVincent ShoesVoltWeekdayWorld Of Toys XXLZaraZebraZoneZoom Shoes

2014 dFS Services l.l.C.

Marketplace in istanbul, tr

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diners Club is widely accepted at many restaurants and continues to grow the restaurant footprint.

Ada ZiyapasaAdem AbayAdem DumanAhmet SoygunAhtapot Alem RestaurantAli Baba RestaurantAltin Balik-Sanli SasmazAnac Turizm YatAn-Gel RestaurantAnk Kizilay MeydaniAnk PanoraAnk Turan GunesAnt Alanya CaddeAntalya Havalimani BurgerArby’sAslan OzariAtaturk Havalimani DishatAtaturk Hps SbarroAtlantis BarAyd KusadasiBalikci SabahattinBanyan Gida Isletmeleri SBarhal Gida San Ve Tic A.Bebek BalikciBesiktasBeyogluBilintur BilkentBogazici Borsa LokantacilBuhara RestaurantBuke Turizm Ve LokantacilBurger KingBuyukadaCafe AnatoliaCafe MedussaCaffe Nero Gida UrunleriCakes & Bakes Carluccios GidaCasitaCevahir

Cevahir MeydanCitys ArbysCiya KebapCoffe ShopCook ShopD Et Ve Et Urunleri GidaDeha Turizm Gida SanDejavu RestaurantDelight IiDesert TurizmDivan RestaurantDivan Turizm IsletmeleriE. Filght PointE. NeskafeEfes Beer CafeExotix CaféFeriye LokantasiGalatasarayGonul EkmenGreen Fields BarGulluoglu Gida PazarlamaGunaydin Kofte Ve Doner EGundogduGunes Hamdi RestaurantHanedan RestaurantHatay Medeniyetler SofrasHava Limanlari YiyeceHunkar Lokanta IsletmesiHuseyin KapukayaIstanbul SandIstinyeparkKalamar RestaurantKantinKarakol RestaurantKirinti RestaurantKirmizi CafeKitchenette TaksimLale Restaurant Lipton

Ma-Gi Kafe RestaurantMasa Restaurant Mavi Balik RestaurantMia MensaMikla-NumnumNautilusNisantasi Turistik IsletmNokta Lokanta IsletmeleriNuruosmaniyeOtopark CafeOz Insaat Sanayi Ve TicarPark Fora RestaurantPopeyes Ryo-Tei Itsme Gida UretimSbarro Simit SarayiSky RestaurantSultanahmetSunsetSutis Kebap DunyasiT.T PideT.T. DonerTaksimTemizel Turistik TesislerTo SteakTunelTurkent Gida Ve TurizmUdonya Gida UrunleriUlus Clup 29Vogue RestaurantYasemin YesildagYosun RestaurantYusuf CelikZ GurmeZafer SarikeceZiggy’s & CafeZilly BarZuma Turizm Gida Pazarlam

2014 dFS Services l.l.C.

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turkeY – trAvel And trAnSportAtion / CASH AdvAnCe7

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

diners Club is accepted at several travel related merchants and continues to grow the travel footprint.

British Airways Emirates

Lufthansa Swiss International

Turkish Airlines

Airlines

Expedia

Travel Agencies

CASH AdvAnCeDiners Club cardmembers can withdraw cash from almost 2,700 ATMs in Turkey.

AtM pArtnerS

Citibank Garanti

HttpS://www.dinerSClubCASH.CoM/loCAtor/SeArCH.doeasily locate the AtMs in turkey by accessing the dCi Global AtM locator at

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the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

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If you have questions about acceptance, or you have encountered preferred

establishments that currently do not accept Diners Club, please contact us.

Our sales team will get in touch with the establishment to negotiate Diners

acceptance.

dCiACCeptAnCe@diSCover.CoMSend All inQuirieS to

ContACt uS