Counter Attak on Airtel Vodafone, Reliance, Idea

8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea

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INDEX

S.N

TITLE

PAGE NO.

1. PREFACE 2

2. ACKNOWLEDGMENT 3

3. DECLARATION 4

4. EXECUTIVE SUMMRAY 5-6

5. CHAPTER 1 INTRODUCTION OF THE

PRO!ECT"

#-$

2. CHAPTER 2 INDUSTRY OVERVIEW" 1%-26

3. CHAPTER 3 COMPANY PROFILE &

ANALYSIS"

2$-45

4. CHAPTER 4 COMPETITORES " 4#-62

5. CHAPTER 5 RESEARCH METHODOLOGY" 64-66

6. CHAPTER 6 DATA ANALYSIS" 6$-'2

#. LIMITATIONS '3

$. CONCLUSION '4-'5

'. FINDINGS '6

1%. SUGGESTION AND RECOMMENDATIONS '#-''

11. (I(LIOGRAPHY 1%%

12. ANNEXURE 1%1-1%6

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PREFACE

In the study of Management, is a vital role of making and analyzing different project

reports with their importance parameters. As students of MBA, i got this golden

opportunity of preparing the Grand Research Report on “counter attack of reliance

communication on Airtel, Idea, Vodafone, Tata Indicom, and Bsnl” eeking this

project I have analyzed that customers has the different perceptions regarding the

different schemes of the company.

As a part of the program of MBA sylla!us I choose "Reliance Communication! for grand

project !ecause, its management, administration, co#operation with societies and

employees and price policy is very well. "Reliance Communication$ is a well#known name

in the telecommunication industry.

%hus as a part of my study, I have made this project report !y concentrating on

awareness of mo!ile users regarding different schemes provided !y telecom companies

and their satisfaction level.

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AC"#$%&E'GE(E#T

As I know, theoretical knowledge is of no use unless and until we know how practically

the things work. &ence, MBA is e'pected to know !oth, the theoretical as well as the

practical aspects of !usiness.

I am thankful to (AIET, (A#)AR$VAR, *AIP+R to providing me this golden

opportunity. I am also thankful to my (aculty )uide Mr. Ankur *astogi who gave full

support and encouraged me for preparing this report.

I am also thankful to "Reliance Communication! for granting permission for my project. I

am also very thankful to Mr. umit Aggarwal for all his support through the completing

project. And finally thanks for all the employees of "Reliance Communication! who have

helped me in completing my project successfully.

A+A -MA* B&AI*A

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'EC&ARATI$#

I, &/*/B, 0/12A*/ %&A% %&/ MI34* 1A5%43/ 5*4+/1% %I%2/0 “C$+#TERATTAC" $F RE&IA#CE )CE(E) $# AIRTE&, I'EA, V$'AF$#E, B)#& A#'

TATA I#'IC$(” I 4*I)I3A2 %4 %&/ B/% 4( M -3462/0)/ 7 &A 34%

B//3 5B2I&/0 /2/6&/*/. %&I I (4* %&/ 5*54/ 4( 5A*%IA2

(2(I22M/3% 4( (AIET */8I*/M/3% (4* %&/ A6A*0 4( %&/ %I%2/ 4(

(A)TER $F B+)I#E)) $F A'(I#I)TRATI$#, 432.

)+B(ITTE' B-. )IG#AT+RE.

Arpita (athur

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E/EC+TIVE )+((AR-

%hese days$ organizations are looking forward to o!tain competitive edge over their

competitors through highly developed employee skills, distinctive organizational

cultures, management processes and systems which are in contrast to traditional

emphasis on transfera!le resources such as e9uipment that can !e purchased any time

!y the competitors.

In */2IA31/ also much work is done to develop the Marketing competencies so as to

have !etter results. In this conte't a part from the various departments the Marketing

sales department has got a crucial role to play.

In my study i have analyzed the counter attack of reliance communication with

competitor. (or this I have to go to different *etailers, mo!ile users and find out what

actually they think of the services given !y the company.

imilarly as a part of my schedule, I have not only analyzed counter attack of reliance

communication !ut also got a chance to meet different retailers and know what is the

stand of reliance in front of its competitors and what the pro!lems they are facing are

and how we can solve their pro!lems. 6e also analyzed the how communication flow

from retailer to consumer. %hus the task was not only restricted in the purview of

interaction with the retailers !ut also providing an insight a!out understanding the

channel distri!ution.

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%hus the induction program followed !y the associate manual not only makes the

employees familiar with the company !ut also make them enthusiastic to face

challenges and motivate to work for the growth of the organization.

%he second part consists of data and their analysis, collected through a survey done on:;; people. It covers the topic “counter attack of reliance communication 0ith

competitor


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Introduction of project.

My major su!ject is marketting and my project$s focus will !e in the area of telecom

sector and my topic is “1ounter attack of *eliance 1ommunication on Airtel, Idea,

=odafone,%ata Indicom, Bsnl

%oday the Indian telecommunications network with over ?;; Million

su!scri!ers is second largest network in the world after 1hina. India is also

the fastest growing telecom market in the world with an addition of @# :;

million monthly su!scri!ers.

%he telecom network in India is the fifth largest network in the world meeting

up with glo!al standards. 5resently, the Indian telecom industry is currently

slated to an estimated contri!ution of nearly : to India$s )05.

%he project is selected !y me !ecause now a days the competition

prevailing in the %elecom industry is very high. 0ifferent schemes

provided !y the different companies are somewhat similar in nature!ut which scheme provide more !enefit in terms of money 7

satisfaction from the particular scheme.

o I wish to study the various schemes outcomes with respect to the

customer$s perception.

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/'pected 1ontri!ution

:. %o study the customers perception regarding various schemes.. %o find the loyal customers enjoying regular !enefits of different schemes.

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I#'+)TR- $VERVIE%

Overview Of Telecom Industry Indian %elecom sector, like any other industrial sector in the country, has gone through many phases of grow

and diversification. tarting from telegraphic and telephonic systems in the :@th century, the field of

telephonic communication has now e'panded to make use of advanced technologies like )M, 10MA, and 622 to the great C) %echnology in mo!ile phones. 0ay !y day, !oth the 5u!lic 5layers and the 5rivate

5layers are putting in their resources and efforts to improve the telecommunication technology so as to

give the ma'imum to their customers.

Telecommunications in India

(or the past decade or so, telecommunication acti1ities have gained momentum in

India. /fforts have !een made from !oth governmental and non#governmental

platforms to enhance the infrastructure. %he idea is to help modern telecommunication

technologies to serve all segments of India$s culturally diverse society, and to transform

it into a country of technologically aware people.

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History of Indian Telecommunications

Year

:D?:# (irst operational land lines were laid !y the government near 1alcutta

:DD: # %elephone service introduced in India

:DDC# Merger with the postal system

:@C# (ormation of Indian *adio %elegraph 1ompany EI*%F

:@C# Merger of /%1 and I*% into the Indian *adio and 1a!le

1ommunication 1ompany EI*11F

:@GH# 3ationalization of all foreign telecommunication companies to form the

5osts, %elephone and %elegraph E5%%F, a monopoly run !y the governments

Ministry of 1ommunications

:@D?# 0epartment of %elecommunications E04%F esta!lished, an e'clusive

provider of domestic and long#distance service that would !e its own regulator

Eseparate from the postal systemF

:@DJ# 1onversion of 04% into two wholly government#owned companies> the=idesh anchar 3igam 2imited E=32F for international telecommunications

and Mahanagar %elephone 3igam 2imited EM%32F for service in metropolitan

areas.

:@@H %elecom *egulatory Authority of India created.

:@@@ 1ellular ervices are launched in India. 3ew 3ational %elecom 5olicy is

adopted.

;;; 0o% !ecomes a corporation, B32

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About Telecommunication Industry

%oday the Indian telecommunications network with over CH? Million

su!scri!ers is second largest network in the world after 1hina. India is also

the fastest growing telecom market in the world with an addition of @# :;

million monthly su!scri!ers.

%he telecom network in India is the fifth largest network in the world meeting

up with glo!al standards. 5resently, the Indian telecom industry is currently

slated to an estimated contri!ution of nearly : to India$s )05.

0riven !y rising income levels and favora!le demographics, India is poised

to at least dou!le its )05 in nominal terms from current levels !y ( ;:;,

as stated in one of the recent reports released !y Merrill 2ynch.

%his era of rapid economic growth has !een accompanied !y e'ponential

growth in the telecom sector, particularly on the wireless side.

India has reached a wireless penetration of D.C in ( ;;J, and its mo!ile

!ase has increased at a compounded annual growth rate of D? over the

last seven years.

6ith increasing network coverage and afforda!ility this growth is e'pected to

continue in the medium term.

6ith a!out ;.@C million mo!ile and !road!and 7 telephone customers on

March C:, ;;J, the 1ompany is the largest private integrated telecom player

in India

It has invested appro'imately *s :? !illion in the telecom sector and had

annual revenue of *s. ::H !illion in the year under review.

%he 1ompany has a market capitalization of over *s. HJ;!illion and is among

the top :; listed entities in India.

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Introduction

%he Indian %elecommunications network with ::;.;: million connections is

the fifth largest in the world and the second largest among the emerging

economies of Asia.

%oday, it is the fastest growing market in the world and represents uni9ue

opportunities for .. companies in the stagnant glo!al scenario.

%he total su!scri!er !ase, which has grown !y G; in ;;?, is e'pected to

reach ?; million in ;;H.According to Broad!and 5olicy ;;G, )overnment

of India aims at @ million !road!and connections and :D million internet

connections !y ;;H.

%he wireless su!scri!er !ase has jumped from CC.J@ million in ;;G to J.?H

million in ( ;;G#;;?. In the last C years, two out of every three new

telephone su!scri!ers were wireless su!scri!ers. 1onse9uently, wireless now

accounts for ?G.J of the total telephone su!scri!er !ase, as compared to

only G; in ;;C.

6ireless su!scri!er growth is e'pected to !ypass .? million new su!scri!ers

per month !y ;;H. %he wireless technologies currently in use are )lo!al

ystem for Mo!ile 1ommunications E)MF and 1ode 0ivision Multiple

Access E10MAF.

%here are primarily @ )M and ?10MA operators providing mo!ile services

in :@ telecom circles and G metro cities, covering ;;; towns across the

country.

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%he list of

telecomoperators

operating in

India with their

market share is

detailed a s

under>

*ecent things to watch out in Indian telecom sector are>

:. C) and B6A auctions

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. M=34

C. Mo!ile 3um!er 5orta!ility

G. 3ew 5olicy for =alue Added ervices

?. Market dynamics once the recently licensed new telecom operators start rolling out

J. ervices.

H. Increased thrust on telecom e9uipment manufacturing and e'ports.

D. *eduction in Mo!ile %ermination 1harges.

@. 0ue to technological advancement and increase in traffic.

Major Players

%here are three types of players in telecom services>

tate owned companies EB32 and M%32F

5rivate Indian owned companies E*eliance Infocomm, %ata %eleservices,F

(oreign invested companies E&utchison#/ssar, Bharti %ele#=entures,/scotel, Idea 1ellular, B52 Mo!ile, pice 1ommunicationsF

B)#&

4n 4cto!er :,

;;; the

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0epartment of %elecom 4perations, )overnment of India !ecame a

corporation and was renamed Bharat anchar 3igam 2imited EB32F.

B32 is now India$s leading %elecommunications 1ompany and the

largest pu!lic sector undertaking. It has a network of over G? million lines

covering ?;;; towns with over C? million telephone connections.

%he state#controlled B32 operates !asic, cellular E)M and 10MAF

mo!ile, Internet and long distance services throughout India Ee'cept 0elhi

and Mum!aiF.

B32 will !e e'panding the network in line with the %enth (ive#ear 5lan

E:@@#@HF. %he aim is to provide a telephone density of @.@ per hundred !yMarch ;;H.

B32, which !ecame the third operator of )M mo!ile services in most

circles, is now planning to overtake Bharti to !ecome the largest )M

operator in the country. B32 is also the largest operator in the Internet

market, with a share of : per cent of the entire su!scri!er !ase.

BHARTI AIRTEL

/sta!lished in :@D?, Bharti has !een a pioneering force in the telecom

sector with many firsts and innovations to its credit, ranging from !eing the

first mo!ile service in 0elhi, first private !asic telephone service provider

in the country, first Indian company to provide comprehensive telecom

services outside India in eychelles and first private sector service

provider to launch 3ational 2ong 0istance ervices in India.

Bharti %ele#=entures 2imited was incorporated on +uly H, :@@? for

promoting investments in telecommunications services. Its su!sidiaries

operate telecom services across India. Bharti$s operations are !roadly

handled !y two companies> the Mo!ility group, which handles the mo!ile

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services in :J circles out of a total C circles across the countryK and the

Infotel group, which handles the 320, I20, fi'ed line, !road!and, data,

and satellite#!ased services.

%ogether they have so far deployed around C,;;; km of optical fi!er

ca!les across the country, coupled with appro'imately :,?;; nodes, and

presence in around ;; locations.

%he group has a total customer !ase of J.G? million, of which ?.DJ million

are mo!ile and ?DD,;;; fi'ed line customers, as of +anuary C:, ;;G.

In mo!ile, Bharti$s footprint e'tends across :? circles. Bharti %ele#

=entures strategic o!jective is “to capitalize on the growth opportunitiesthe company !elieves are availa!le in the Indian telecommunications

market and consolidate its position to !e the leading integrated

telecommunications services provider in key markets in India, with a focus

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%he company has also !een in the forefront of technology induction !y

converting :;; of its telephone e'change network into the state#of#the#

art digital mode.

%he )ovt. of India currently holds ?J.? stake in the company. In the

year ;;C#;G, the companys focus would !e not only consolidating the

gains !ut also to focus on new areas of enterprise such as joint ventures

for projects outside India, entering into national long distance operation,

widening the cellular and 10MA#!ased 622 customer !ase, setting up

internet and allied services on an all India !asis. M%32 has over ? million

su!scri!ers and C@,CHG mo!ile su!scri!ers.

6hile the market for fi'ed wire line phones is stagnating, M%32 faces

intense competition from the private playersBhatia, &utchison and Idea

1ellular, *eliance Infocommin mo!ile services. M%32 recorded sales of

*s. J;. !illion EN:.CD !illionF in the year ;;#;C, a decline of ?.D per cent

over the previous year$s annual turnover of *s.JC.@ !illion.

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TATA TELESERVIES

%ata %eleservices is a part of the N: !illion %ata )roup, which has @C

companies, over ;;,;;; employees and more than .C million

shareholders.

%ata %eleservices provides !asic Efi'ed line servicesF, using 10MA

technology in si' circles> Maharashtra Eincluding Mum!aiF, 3ew 0elhi,

Andhra 5radesh, %amil 3adu, )ujarat, and -arnataka. It has over D;;,;;;

su!scri!ers. It has now migrated to unified access licenses, !y paying a

*s.?.G? !illion EN:; millionF fee, which ena!les it to provide fully mo!ile

services as well.

%he company is also e'panding its footprint, and has paid *s G.:H !illion

EN@;millionF to 0o% for :: new licenses under the I1 Einterconnect usage

chargesF regime.

%he new licenses, coupled with the si' circles in which it already operates,

virtually gives the 10MA mo!ile operator a national footprint that is almoston par with B32 and *eliance Infocomm.

4n April :, :@DJ, the =idesh anchar 3igam 2imited E=32F # a wholly

)overnment owned corporation was !orn as successor to 41.

%he company operates a network of earth stations, switches, su!marine

ca!le systems, and value added service nodes to provide a range of !asic

and value added services and has a dedicated work force of a!out ;;;

employees.

=32s main gateway centers are located at Mum!ai, 3ew 0elhi, -olkata

and 1hennai. %he international telecommunication circuits are derived via

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1ommercial operations !egan in 3ovem!er :@@?. Between ;;; and

March ;;G, &utch ac9uired further operator e9uity interests or operating

licences.

6ith the completion of the ac9uisition of B52 Mo!ile 1ellular 2imited in

+anuary ;;J, it now provides mo!ile services in :J of the C defined

licence areas across the country.

&utch India has !enefited from rapid and profita!le growth in recent years.

it had over :H.? million customers !y the end of +une ;;J.

I"EA

Indian regional operator I0/A 1ellular 2td. has a new ownership structure

and grand designs to !ecome a national player, !ut in doing so is likely to

!ecome a thorn in the side of *eliance 1ommunications 2td.

I0/A operates in eight telecom “circles,< or regions, in 6estern India, and

has received additional )M licenses to e'pand its network into three

circles in /astern India ## the first phase of a major e'pansion plan that it

intends to fund through an I54, according to parent company Aditya Birla

)roup.

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Major mar$et trends

%he telecoms trends in India will have a great impact on everything from the

hum!le 51, internet, !road!and E!oth wireless and fi'edF, and ca!le, handset

features, talking M, I5%=, soft switches, and managed services to the local

manufacturing and supply chain.

%his report discusses key trends in the Indian telecom industry, their drivers and

the major impacts of such trends affecting mo!ile operators, infrastructure and

handset vendors.

Hi%&er acce'tance for (ireless ser)ices

Indian customers are em!racing mo!ile technology in a !ig way Ean average of

four million su!scri!ers added every month for the past si' months itselfF

%hey prefer wireless services compared to wire#line services, which is evident

from the fact that while the wireless su!scri!er !ase has increased at H? percent

1A)* from ;;: to ;;J, the wire#line su!scri!er !ase growth rate is negligi!le

during the users are willing to change their handsets every year to newer models with more

features, which is good news for the handset vendors.

%he other impact is that while the operators have only limited options to generate

additional revenues through value#added services from wire#line services, the

mo!ile operators have numerous options to generate non#voice revenues from

their customers same period.

In fact, many customers are returning their wire#line phones to their service

providers as mo!ile provides a more attractive and competitive solution.

%he main drivers for this trend are 9uick service delivery for mo!ile connections,

afforda!le pricing plans in the form of pre#paid cards and increased purchasing

power among the :D to G; years age group as well as sizea!le middle class L a

prime market for this service.

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ome of the positive impacts of this trend are as follows. According to a study, :D

percent of mo!ile ome e'amples of value#added services are ring tones

download, colored ring !ack tones, talking M, Moreover, there e'ists great

opportunity for content developers to develop applications suita!le for mo!ile

users like mo!ile gaming, location !ased services etc.

4n the negative side, there is an increased threat of virus L spread through

mo!ile data connections and Bluetooth technology L in mo!ile phones, making

them unusa!le at times. %his is good news for anti#virus solution providers, who

will gain from this trend.

Mer%ers

0emand for new spectrum as the industry grows and the fact the spectrum

allocation in done on the !asis of num!er of su!scri!ers will force companies to

merge so as to claim large num!er of su!scri!ers to gain more spectrum as a

precursor to the launch of larger and e'panded services.

&owever it must also !e noted that this may very well never happen on account

of low telecom penetration.

Ris$s and concerns

Industry is subject to extensive regulation by the Government, which could have

an adverse effect on our business*

Business units compete with government#owned or government controlled

companies. %he regulatory environment may tend to !enefit them over the

private operators. 6e, however, do not perceive adverse changes in the

regulatory environment. 6e are confident that the government will continue to

ensure a level playing field for all operators keeping the customers$ !est interest

in mind.

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Recent de)elo'ments

%he telecom industry is one of the most dynamic industries in the country today

and is characterized !y a constantly evolving regulatory environment.

%he relative importance of regulatory changes should !e viewed in light of the !ig

challenges and opportunities that the industry is facing today Eas detailed in

ection of this reportF.

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INTRODUCTION TO THE ORGANISATION

2As 0e spread 0in3s to e4pand our capa5ilities and e4plore the

#e0 hori6ons, the fundamental focus remains unchan3ed. seek

$ut the 5est technolo37 in the 0orld and put it at the ser1ice

of our ultimate user. our customer2

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)+#I& (ITTA&

)+#I& BARTI (ITTA&CAIR(A# A#' (A#AGI#G 'IRECT$R $F BARTI GR$+P

unil Bharti Mittal, founder, 1hairman and Managing 0irector of Bharti )roup can !e

la!eled as the most am!itious telecom entrepreneur in India. unil a former student of

&arvard Business chool graduated from 5unja! niversity. %he son of a

parliamentarian, unil did not want to follow his fathers footsteps. &e had shown an

interest in !usiness even from his teenage days. o after graduation, unil got together

with his friend and formed a small !icycle !usiness with !orrowed capital in the:@H;s.

But !y :@H@, he realized that this !usiness would remain small. o he moved out of

2udhiana, spent a few years in Mum!ai and in :@D:, was running an import and

distri!ution operation out of 3ew 0elhi and Mum!ai.

By :@D, Mittal had started a full#fledged !usiness selling porta!le generators imported

from +apan and that gave him the chance to involve himself in activities like marketing

and advertising. %hings went smoothly until the government !anned the import of

generators as two Indian companies were awarded licenses to manufacture generators

locally.

unil Mittal got interested in push !utton phones while on a trip to %aiwan, and in :@D,

introduced the phones to India, replacing the old fashioned, !ulky rotary phones that

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were in use in the country then. Bharti %elecom 2imited EB%2F was incorporated and

entered into a technical tie up with iemens A) of )ermany for manufacture of

electronic push !utton phones. By the early :@@;s, Mittal was making fa' machines,

cordless phones and other telecom gear.

%he turning point came in :@@ when the Indian government was awarding licenses for

mo!ile phone services for the first time. 4ne of the conditions for the 0elhi cellular

license was that the !idders have some e'perience as a telecom operator. Mittal

clinched a deal with the (rench telecom group =ivendi. %wo years later, unil secured

rights to serve 3ew 0elhi. In :@@?, Bharti 1ellular 2imited EB12F was formed to offer

cellular services under the !rand name Air%el. 6ithin a few years Bharti !ecame the first

telecom company to cross the #million mo!ile su!scri!er mark. %he company is also

instrumental in !ringing down the high %0OI0, cellular rates in the country !y rolling

the countries first private national as well as international long#distance service under

the !rand name India4ne. In ;;:, the company entered into a joint venture with

ingapore %elecom International for a NJ?;#million u!marine ca!le project, the1ountries first ever undersea ca!le link connecting 1hennai in India and ingapore.

Always on the move and making an impact and e'celling in whatever he did, this clear

thinking risk taker has changed the face of the Indian I1% space. (or his contri!utions

he has !een honored with several awards. &e was chosen as one of the top

entrepreneurs in the world for the year ;;; and amongst tars of Asia, !y Business

6eek, he received I% Man of the ear Award ;; from 0ata9uest and 1/4 4f the

ear, ;; Award E6orld &*0 1ongressF.

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&e is the mem!er of 3ational 1ouncil of 1onfederation of Indian Industry E1IIF,

(ederation of Indian 1ham!ers of 1ommerce 7 Industry E(I11IF, 1hairman, Indo#

+oint Business 1ouncil, Mem!er, Advisory 1ommittee constituted !y Ministry of I%. Mittal

has to his credit the !reaking up of the :;; year old monopoly of state run companies to

operate telecom services in India.

3ow he heads a successful empire focused on different areas of !usiness through

independent +oint =enture companies with a market capitalization of appro'imately N

!illion, employing over ?,;;; people and still growing.

Bharti (oundation has funded over ?; schools in Madhya 5radesh and also donated

*s ;; million to II% 0elhi for !uilding a Bharti chool of %echnology and Management.

In spite of his deep involvement in work, Mittal the man is calm, seldom ruffled and very

down to earth. &e says he achieves a sense of detachment and peace with regular

practice of yoga. &e is thankful for a supportive family including a daughter and twin

sons, with whom understanda!ly he doesnt get much time to, spend. &is !rothers

*akesh and *ajan are with him in the !usiness.

AB$+T TE BARTI GR$+P

Bharti /nterprises has !een at the forefront of technology and has revolutionized

telecommunications with its world class products and services.

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/sta!lished in :@HJ, Bharti has !een a pioneering force in the telecom sector with many

firsts and innovations to its credit. Bharti provides a range of telecom services, which

include 1ellular, Basic, Internet and recently introduced 3ational 2ong 0istance. Bharti

also manufactures and e'ports telephone terminals and cordless phones.

Bharti is the leading cellular service provider, with a footprint in :? states covering all

four metros. It has over four million satisfied customers.

*$I#T VE#T+RE)

Bharti has many joint ventures with world leaders like ingtel Eingapore %elecomFK

6ar!urg 5incus, AK %elia, wedenK Asian infrastructure find, MauritiusK International

(inance 1orporation, A and 3ew ork 2ife International, A.

Bharti Tele8Ventures &imited was incorporated on +uly H, :@@? for promoting

investments in telecommunications services. Its su!sidiaries operate telecom services

across India. Bharti %ele#=entures is Indias leading private sector provider of

telecommunication services !ased on a strong customer !ase consisting of

appro'imately D.CH million total customers which constitute, appro'imately H.JH million

mo!ile and appro'imately H;G,;;; fi'ed line customers, as of +une C;, ;;G.

(A#AGE(E#T )TR+CT+RE

%he group has !een structured to create functional and operational specialization with a

linear vision of !usiness lines and functional areas.

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%he 1ompany is headed !y 1hairman and )roup Managing 0irector# unil Bharti Mittal

who is assisted !y two +oint Managing 0irectors# Akhil )upta and *ajan Bharti Mittal.

%he 1ompany also has two 5residents# 5resident Mo!ile ervices and 5resident Infotel

ervices, this responsi!ility includes (i'ed#line, 2ong 0istance and Broad!and

ervices. %he 5residents report to the )roup 1hairman and Managing 0irector. %he

head of units and trategic Business nits EBF report to the respective !usinesss

5resident.

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BHARTI’S VISION

9To make mo5ile communications a 0a7 of life and 5e the customers first

choice”

BARTI!) (I))I$#

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Meet the mo!ile communication needs of the customer through#

1) /rror free service

2) Innovative products and services and

3) 1ost efficiency.

4) nified messaging solutions

C$RE VA&+E $F BARTI

%he core values of Bharti are.

Innoventuring-

• )enerating and implementing entrepreneurial and innovative ideas, to create

new growth engines.

Customer First-

• 1ommitted to delivering service !eyond the e'pectations of the customer.

Performance Culture -

• Benchmarking processes and performance against world#class standards helps

to distinguish !etween performers and non#performers !y valuing achievement at

the individual as well as the team level.

%he culture encourages and invites feed!ack, learning and ideas sought andacted upon.

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• 1apture ma'imum telecommunications revenue potential with minimum

geographical coverage.

• 4ffer multiple telecommunications services to provide customers with a Pone#stop

shopP solution.• 5osition itself to tap data transmission opportunities and offer advanced mo!ile

data services.

• (ocus on satisfying and retaining customers !y ensuring high level of customer

satisfaction.

• 2everage strengths of its strategic and financial partners.

/mphasis is laid heavily on human resource development to achieve operationalefficiencies.

($BI&E )TRATEG-

• 1apture ma'imum telecommunications revenue potential with minimum

geographical coverage to ma'imize its revenues and margins.

• Build high 9uality mo!ile networks !y deploying state#of#the#art technology to

offer superior services.

• se the e'perience it has gained from operating its e'isting mo!ile networks to

develop and operate other mo!ile networks in India and to share the e'pertise

across all of its e'isting and new circles.

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• 5rovide afforda!le tariff plans to suit each segment of the market with a view to

e'pand the reach, there!y increasing the mo!ile customer !ase rapidly.

• Attract and retain high revenue generating customers !y providing competitive

tariffs, offering high 9uality customer services.

C$(PETITIVE )TRE#GT)

:. Bharti Airtel !elieves that the following elements will contri!ute to the 1ompanys

success as an integrated telecommunication services provider in India and will

provide the 1ompany with a solid foundation to e'ecute its !usiness strategy.

. 3ationwide (ootprint # As of +une C;, ;;G, appro'imately @ of Indias total

mo!ile su!scri!ers resided in the 1ompanys si'teen mo!ile circles. %hese :J

circles collectively accounted for appro'imately ?J of Indias land mass.

C. (ocus on telecommunications to ena!le the 1ompany to !etter anticipate

industry trends and capitalize on new telecommunications#related !usiness

opportunities.

G. %he strong !rand name recognition and a reputation for offering high 9uality

service to its customers.

?. %he 1ompanys strong relationships with international strategic and financial

investors such as ingtel, 6ar!urg 5incus, International (inance 1orporation,

Asian Infrastructure (und )roup and 3ew ork 2ife Insurance.

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J. 8uality management teams with vision and proven e'ecution skills.

($BI&E 'IVI)I$#

%he Indian mo!ile market, according to the E14AIF, has increased from appro'imately

:. million su!scri!ers as of March C:, :@@@ to appro'imately CH.CD million su!scri!ers

as of 0ecem!er C:, ;;G.

0espite this rapid growth, the mo!ile penetration rate in India, at appro'imately C.J as

of 0ecem!er C:, ;;G, is significantly lower than the average mo!ile penetration rate in

other Asian and international markets.

%he num!er of mo!ile su!scri!ers in India is e'pected to show rapid growth over the

ne't four years, ;;J projected it at ?; million !y 14AI and GG million !y )artner.

Bharti %ele#=entures !elieves that the demand for mo!ile services in India will continue

to grow rapidly as a result of the following factors>

• 2ower tariffs and handset prices over timeK

• )rowth in pre#paid customer categoryK

• )reater economic growth and continued developmentK

• &igher 9uality mo!ile networks and servicesK and

• )reater variety and usage of value added services.

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Bharti Airtel, through its su!sidiary has the licenses to provide )M services in all the

twenty#three telecom circles in India.

It proposes to consolidate all its su!sidiaries providing mo!ile services under Bharti

1ellular 2imited.

($BI&E F$$TPRI#T

%he map !elow depicts the location of, and provides certain information for, Bharti

Airtel$s e'isting mo!ile circles in India>

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All India AIRTE&!s Position

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1hennai # G,;??,H;G

0elhi # ,GJD,;:J

Mum!ai # :,DC,?C

-olkata # :,D?,DCD

Maharashtra 7 )oa # G,CG?,@G?

)ujarat # C,;;G,DG

Andhra 5radesh # J,?:J,CC

-arnataka # H,C:J,?;;

%amil 3adu # G,:D,H;?

-erala # :,H;C,@D

5unja! # C,C@,;;

&aryana # :,;JH,@@;

ttar 5radesh E6estF # :,JG,;;:

ttar 5radesh E/astF # C,D@H,HD

*ajasthan # G,G,;;J

Madhya 5radesh # C,;DG,HHJ

6est Bengal 7 Andaman and 3ico!ar # ,:;J,:JC

&imachal 5radesh # D;@,D@

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E3um!ers represents num!er of users in stateF

#otes.

:F 1omprises the circle of 0elhi and &imachal 5radesh.

F 1omprises the circle of 0elhi, &imachal 5radesh, -arnataka and Andhra 5radesh.

CF 1omprises the circle of 0elhi, &imachal 5radesh, -arnataka, Andhra 5radesh and

1hennai.

GF 1omprise the si'teen operational circles of Bharti %ele#=entures.

?F Based on data released !y the 14AI on the total num!er of persons su!scri!ing to

mo!ile services in our licensed areas.

ACIVE(E#T)

• %he largest private sector in integrated telecommunications services group in

India in terms of the num!er of customers.

• 2argest Mo!ile footprint in India, covering ; of the C licensed areas.

• 5roven track record of managing growth # !oth organic as well as !y way of

ac9uisitions.

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• /'isting foreign shareholders have ac9uired direct and indirect e9uity interests in

the 1ompany for a total consideration e'ceeding N: !illion.

• (irst and largest private telecommunications services company offering fi'ed#line

services in India.

• (irst private telecommunications company to launch long distance services.

• (irst off the !lock to launch fi'ed#line services in all the four circles of 0elhi,

&aryana, -arnataka and %amil 3adu.

FIR)T A($#G)T

• (I*% operator to revolutionize the concept of retailing with the inaugurations of

connects Ee'clusive showroomsF in :@@?.

• (I*% mo!ile communication service provider in India to !e certified for

I4@;;:> ;;;.

• (I*% in world certified !y British tandards Institution for mo!ile

1ommunication.

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• (I*% to e'pand its network with the installation of second mo!ile switching

centers in :@@H.

• (I*% %4 introduce the intelligent network platform first to provide retail

su!scri!ers !y forming an association called 6orld : 3etwork.

• (I*% to provide roaming facility in A.

• (I*% to introduce a wide array of value added services like mart mail, fa'

facility, call waiting, 6e!#messages, information services etc. to enhance the

convenience of its su!scri!ers.

A%AR') A#' REC$G#ITI$#

Bharti %ele#=entures, its su!sidiaries and management have received several awards

and recognition$s, including>#

• Bharti Airtel crosses the J; million customer mark in (e!. ;;D.

• Bharti Airtel enhances empowerment, strengthens !usiness roles in ;;H.

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• Bharti /nterprises announces new Ape' level trategic 4rganization tructure in

;;H.

• India$s Most (amous Icons (ight for upremacy in ;;?.

• Airtel Becomes %he (irst )M 4perator In %he 1ountry %o 1ross %he :; Million#

1ustomer Milestone in ;;?.

• Bharti, India$s leading telecom conglomerate, declared country$s !est#managed

company !y Asia#money in ;;G.

• Airtel wins the “6orld 1ommunications Best Brand Award< in ;;G.

• Bharti makes it to the &ewitt top ? Best /mployers in ;;C.

•

Bharti moves ahead in the creation of a single power !rand in ;;C.

• Bharti gets international long distance service license in ;;.

• unil Mittal is Businessman of the ear ;;

•

unil Bharti Mittal awarded the “0ata9uest I% Man of the ear ;;


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• %he leading telecommunications service provider in India in a survey of Indian

companies conducted !y Business 6orld in association with Indian Marketing

*esearch Bureau in eptem!er ;;:.

• %he “%echies< award from Information 1ommunications 6orld, an international

!usiness magazine, for four consecutive years E:@@H to ;;;F for !rand

e'cellence, network 9uality, customer service and value added service in our

0elhi mo!ile circle.

• )olden 5eacock 3ational %raining Award L :@@@ to Bharti 1ellular for our 0elhi

mo!ile operations from the Institute of 0irectors, a non#profit association in India

committed to improving the competitiveness of Indian !usiness !y focusing on

development of !usiness leaders, for the !est human resources and training

practices.

• Ascent L %imes of India and ode'ho 5ass award in :@@@ from the Asia 5acific

&*0 conclave to Bharti 1ellular for corporate e'cellence in the category of most

innovative human resource practices.

• Mr. unil Bharti Mittal E1hairman and )roup Managing 0irectorF was honored as

“4ne of the %op /ntrepreneurs 6orldwideP for the year ;;; and Ptars of AsiaP

for the year ;;: !y international !usiness magazine, Business 6eek.

• Mr. unil Bharti Mittal was selected as the PBusinessman of the year ;;P !y

Business India.

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• Mr. unil Bharti Mittal was awarded the “0ata9uest I% man of the year ;;


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I#TR$'+CTI$#

As Indias leading )M Mo!ile ervices operator, I0/A 1ellular has licenses to operate

in :: circles. 6ith a customer !ase of over :H million, I0/A 1ellular has operations in

0elhi,Maharashtra, )oa, )ujarat, Andhra 5radesh, Madhya 5radesh, 1hattisgarh,

ttaranchal, &aryana, 5#6est, &imachal 5radesh and -erala. I0/A 1ellulars footprint

currently covers appro'imately G? of Indias population and over ?; of the potential

telecom#market.

As a leader in =alue Added ervices, Innovation is central to I0/As =A (actory. It is

the first cellular company to launch music messaging with 1ellular +ockey, Background

%ones, )roup %alk, a voice portal with ay I0/A and a complete suite of Mo!ile /mail

ervices.

Idea 1ellular is a wireless telephony company operating in various states in India. It

initially started in :@@? as a join venture !etween the %atas, Aditya Birla )roup and

A%7% !y merging %ata 1ellular and Birla A%7% 1ommunications.

Initially having a very limited footprint in the )M arena, the ac9uisition of /scotel in

;;G gave Idea a truly pan#India presence covering Maharashtra Ee'cluding Mum!aiF,

)oa, )ujarat, Andhra 5radesh, Madhya 5radesh, 1hattisgarh, ttar 5radesh E/ast and

6estF, &aryana, -erala, *ajasthan and 0elhi Einclusive of 31*F. %he company has its

retail outlets under the PIdea n P !anner. %he company has also !een the first to offer

fle'i!le tarrif plans for prepaid customers. It also offers )5* services in ur!an areas.

oldin3

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Initially the Birlas, the %atas and A%7% 6ireless each held one#third e9uity in the

company. But following A%7% 6ireless merger with 1ingular 6ireless in ;;G, 1ingular

decided to sell its C.@ stake in Idea. %his stake was !ought !y !oth the %atas and

Birlas at :J.G? each.

%atas foray into the cellular market with its own su!sidiary, %ata Indicom, a 10MA!ased

mo!ile provider, cropped differences !etween the %atas and the Birlas. %his dual holding

!y the %atas also !ecame a major reason for the delay in Idea !eing granted a license

to operate in Mum!ai. %his was !ecause as per 0epartment of %elecom E04%F license

norms, one promoter could not have more than :; stake in two companies operating

in the same circle and %ata Indicom was already operating in Mum!ai when Idea filed

for its license. %he Birlas thus approached the 04% and sought its intervention, and the

%atas replied !y saying that they would e'it Idea !ut only for a good price. 4n April :;,

;;J, the Aditya Birla )roup announced its ac9uisition of the GD.:D stake held !y the

%atas at *s. G;.?: a share amounting to *s. GG.;J !illion. 6hile :? of the GD.:G

stake was ac9uired !y Aditya Birla 3uvo, a company in#charge of the Birlas new

!usiness initiatives, the remaining stake was ac9uired !y Birla %M% holdings 5rivate

2td., an A= Birla family owned company.1urrently, Birla )roup holds @D.C of the total

shares of the company.

Idea has successfully launched C more new circles EstatesF in India viz. *ajasthan,

&imachal 5radesh and 5 E/astF to make itself a pan#India player. *ecently, Idea got

licenses to operate in Mum!ai 7 Bihar. %hey are awaiting the spectrum from 0o%.

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I#TR$'+CTI$#

%ata %eleservices 2imited E%%2F is part of the %ata )roup of 1ompanies, an Indian

1onglomerate. It runs the !rand name %ata Indicom in India in various telecom circles of

India. %he company forms part of the %ata )roups prescence in the %elecommunication

Industry in India, along with %ata %eleservices EMaharashtraF 2imited E%%M2F and =32.

%%2 was incorporated in :@@? and was the first company to offer 10MA Mo!ile

services in India, specifically in the state of Andhra 5radesh.

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In 0ecem!er ;;, the company ac9uired the erstwhile &ughes %elecom EIndiaF 2td.

which was renamed %ata %eleservices EMaharashtraF 2imited. In eptem!er ;;H, %ata

Indicom launched the %alk 6orld plan, an International 2ong 0istance 5lan.

%ata is the direct competitor with *eliance, !oth 10MA operators in India. %he company

provides unified telecommunication solutions including mo!ile, fi'ed wireless, fi'ed line

and !road!and. 4ther competitors are =odafone, Airtel, Aircel, Idea, M%32, B32

providing )M !ased mo!ile telephony.

%he company was first in India to provide free intra network calling within city limits.

%hey launched a uni9ue scheme providing lifetime rental free connectivity on its mo!ile

and fi'ed wireless for a one time charge. %ata %eleservices is part of the I3* *s. ::@;;;

1rore EN @ !illionF %ata )roup, that has over DH companies, over ?;,;;;

employees and more than .D million shareholders. 6ith a committed investment of I3*

CJ,;;; 1rore EN H.? !illionF in

%elecom E( ;;JF, the )roup has a formida!le presence across the telecom value

chain.

%ata %eleservices spearheads the )roup$s presence in the telecom sector. Incorporated

in :@@J, %ata %eleservices was the first to launch 10MA mo!ile services in India with the

Andhra 5radesh circle.

tarting with the major ac9uisition of &ughes %ele.com EIndiaF 2imited Qnow renamed

%ata %eleservices EMaharashtraF 2imitedR in 0ecem!er ;; the company swung into an

e'pansion mode. 6ith the total Investment of *s :@,@G 1rore, %ata %eleservices has

created a 5an India presence spread across ; circles that includes Andhra 5radesh,

1hennai, )ujarat, -arnataka, 0elhi, Maharashtra, Mum!ai, %amil 3adu, 4rissa, Bihar,

*ajasthan, 5unja!, &aryana, &imachal 5radesh, ttar 5radesh E/F, ttar 5radesh E6F,-erala, -olkata, Madhya 5radesh and 6est Bengal.

&aving pioneered the 10MA C):' technology platform in India, %ata %eleservices has

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I#TR$'+CTI$#

Bharat anchar 3igam 2imited Eknown as B32, India 1ommunications 1orporation

2imitedF is a pu!lic sector communications company in India. It is the Indias largest

telecommunication company with ?.:G market share as on 0ecem!er C:, ;;H. Its

head9uarters are at Bharat anchar Bhawan, &arish 1handra Mathur 2ane, +anpath,

3ew 0elhi. It has the status of Mini#ratna # a status assigned to reputed 5u!lic ector

companies in India.

B32 is Indias oldest and largest 1ommunication ervice 5rovider E15F. 1urrently

B32 has a customer !ase of JD.? million EBasic 7 Mo!ile telephonyF. It has footprints

throughout India e'cept for the metropolitan cities of Mum!ai and 3ew 0elhi which are

managed !y M%32. As on 0ecem!er C:, ;;H B32 commanded a customer !ase of

C:.H million 6ireline, G.: million 10MA#622 and C.H million )M Mo!ile su!scri!ers.

B32s earnings for the (inancial ear ending March C:, ;;H stood at I3* C@H.:?!

EN @.JH !F with net profit of I3* HD.;J! EN :.@; !illionF. %oday, B32 is Indias

largest %elco and one of the largest 5u!lic ector ndertaking with estimated market

value of N :;; Billion. %he company is planning an I54 with in J months to offload :;

to pu!lic.

Bharat anchar 3igam 2td. formed in 4cto!er, ;;;, is 6orlds Hth largest

%elecommunications 1ompany providing comprehensive range of telecom services in

India> 6ireline, 10MA mo!ile, )M Mo!ile, Internet, Broad!and, 1arrier service,M52#=53, =A%, =oI5 services, I3 ervices etc. 6ithin a span of five years it has

!ecome one of the largest pu!lic sector unit in India.

B32 has installed 8uality %elecom 3etwork in the country and now focusing on

improving it, e'panding the network, introducing new telecom services with I1%

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*s.C?:,D; million E N D !illionF with net profit to the tune of *s.@@,C@; million E N

.J !illionF for last financial year. %he infrastructure asset on telephone alone is worth

a!out *s.JC;,;;; million E N :G.CH !illionF.

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Vodafone Essar , previously utchison Essar is a cellular operator in India that covers

:J telecom circles in India 0espite the official name !eing =odafone /ssar, its products

are simply !randed Vodafone. It offers !oth prepaid and postpaid )M cellular phone

coverage throughout India and is especially strong in the major metros.

=odafone /ssar provides ) services !ased on @;; M&z and :D;; M&z digital )M

technology, offering voice and data services in :J of the countrys C licence areas.

Vodafone Essar , previously utchison Essar is a cellular operator in India that covers

:J telecom circles in India . 0espite the official name !eing =odafone /ssar, its products

are simply !randed Vodafone. It offers !oth prepaid and postpaid )M cellular phone

coverage throughout India and is especially strong in the major metros.

=odafone /ssar provides ) services !ased on @;; M&z and :D;; M&z digital )M

technology, offering voice and data services in :J of the countrys C licence areas.

$%#ER)IP.

=odafone /ssar is owned !y =odafone ?, /ssar )roup CC, and other Indiannationals, :?.

4n (e!ruary ::, ;;H, =odafone agreed to ac9uire the controlling interest of JH held

!y 2i -a hing &oldings in &utch#/ssar for N::.: !illion, pipping *eliance

1ommunications, &induja )roup, and /ssar )roup, which is the owner of the remaining

R)*+,) C/00+,+/ P,) 5$

http://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/February_11http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/February_11http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communications


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CC. %he whole company was valued at 0 :D.D !illion . %he transaction closed on

May D, ;;H.

PREVI$+) BRA#').

In 0ecem!er ;;J, &utch /ssar re#launched the P&utchP !rand nationwide,

consolidating its services under a single identity. %he 1ompany entered into agreement

with 3%% 0o1oMo to launch i#mode mo!ile Internet service in India during ;;H.

%he company used to !e named &utchison /ssar, reflecting the name of its previous

owner, &utchison. &owever, the !rand was marketed as &utch. After getting the

necessary government approvals with regards to the ac9uisition of a majority !y the

=odafone )roup, the company was re!randed as =odafone /ssar. %he marketing !rand

was officially changed to =odafone on ; eptem!er ;;H.

4n eptem!er ;, ;;H &utch !ecomes =odafone in one of the !iggest !rand transition

e'ercises in recent times.

=odafone /ssar is spending somewhere in the region of *s ?; crores on this high#

profile transition !eing unveiled today. Along with the transition, cheap cell phones have

!een launched in the Indian market under the =odafone !rand. %here are plans to

launch co#!randed handsets sourced from glo!al vendors as well.

A popular daily 9uoted a =odafone /ssar director as saying that Pthe o!jective is to

leverage =odafone )roups glo!al scale in !ringing millions of low#cost handsets from

across#the#world into India.P

6hile there is no revealing the prices of the low#cost =odafone handsets, the industry is

a!uzz that prices might start at *s JJJ, undercutting *eliance 1ommunications much#

hyped *ang Barse with cheap handsets !eginning at *s HHH.

R)*+,) C/00+,+/ P,) 5'

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Meanwhile, =odafone /ssar sources said there would !e no discounts or su!sidized

handset offers ## rather handset#!undled schemes for customers.

Incidentally, 1hinas S%/, which is looking to set#up a manufacturing unit in the country,

is e'pected to provide several =odafone handsets in India. /arlier this year, =odafone

penned a glo!al low#cost handset procurement deal with S%/.

GR$%T $F +TCI)$# E))AR :;?@.

In :@@ &utchison 6hampoa and its Indian !usiness partner esta!lished a company

that in :@@G was awarded a licence to provide mo!ile telecommunications services in

Mum!ai Eformerly Bom!ayF and launched commercial service as &utchison Ma' in

3ovem!er :@@?. Analjit ingh of Ma' still holds : in company.

By the time of &utchison %elecoms Initial 5u!lic 4ffering in ;;G, &utchison 6hampoa

had ac9uired interests in si' mo!ile telecommunications operators providing service in

:C of Indias C licence areas and following the completion of the ac9uisition of B52 that

num!er increased to :J. In ;;J, it announced the ac9uisition of a company that held

licence applications for the seven remaining licence areas.

In a country growing as fast as India, a strategic and well managed !usiness plan is

critical to success. Initially, the company grew its !usiness in the largest wireless

markets in India # in cities like Mum!ai, 0elhi and -olkata. In these densely populated

ur!an areas it was a!le to esta!lish a ro!ust network, well known !rand and large

distri!ution network #all vital to long#term success in India. %hen it also targeted

!usiness users and high#end post#paid customers which helped &utchison /ssar to

consistently generate a higher Average *evenue 5er ser EPA*5PF than its

competitors. By adopting this focused growth plan, it was a!le to esta!lish leading

positions in Indias largest markets providing the resources to e'pand its footprint

nationwide.

R)*+,) C/00+,+/ P,) 6%


61/112

In (e!ruary ;;H, &utchison %elecom announced that it had entered into a !inding

agreement with a su!sidiary of =odafone )roup 5lc to sell its JH direct and indirect

e9uity and loan interests in &utchison /ssar 2imited for a total cash consideration

E!efore costs, e'penses and interestsF of appro'imately N::.: !illion or &-NDH

!illion.

:@@> &utchison 6hampoa and Ma' )roup esta!lished &utchison Ma'

;;;> Ac9uisition of 0elhi operations /ntered 1alcutta and )ujarat markets through

/A* ac9uisition

;;:> 6on auction for licences to operate )M services in -arnataka, Andhra 5radesh

and 1hennai

;;C> Ac9uired Air1el 0igilink EA0I2 # /ssar u!sidiaryF which operated in *ajastan,

ttar 5radesh /ast and &aryana telecom circles and renamed it under &utch !rand

;;G> 2aunched in three additional telecom circles of India namely 5unja!, ttar

5radesh 6est and 6est Bengal

;;?> Ac9uired B52, another mo!ile service provider in India

;;D> =odafone ac9uired 0ishnet 6ireless, a service provider in 4rissa and has

successfully launched its services in the following circle.

;;D> =odafone launched the Apple i5hone C) to !e used on its :H circle ) network.

&utch was often praised for its award winning advertisements which all follow a clean,

minimalist look. A recurrent theme is that its message &ello stands out visi!ly though it

uses only white letters on red !ackground. Another recent successful ad campaign in

;;C featured a pug named 1heeka following a !oy around in unlikely places, with the

tagline, 6herever you go, our network follows. %he simple yet powerful advertisement

campaigns won it many admirers.

R)*+,) C/00+,+/ P,) 61

http://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Orissa


62/112

1omparison of lifetime plans of all cellular 1ompanies

R)*+,) C/00+,+/ P,) 62


63/112

5ay 5er econd =ersus 5ay 5er Minute, %elecom%alk$s /'clusive %ariff 1omparison#>

0uration

of callsEsecondsF

?;pOmin

E*eliance,B32,

Airtel,=odafone, %el etcF

T B32chargedG@pOminuteunderallUG@

plan

:pOsec

E%ata0ocomo,

Aircel, Airtel,B32,=odafone,*eliance,2oop, 7allF

:pOsecT

EM%-olkatalifetime offerK

Aircel, Idea,%ata0ocomo with*sG?OmonthF

M%32EMum!ai#0elhiF

ninor

@pOminwith "callsetupcharge$ ofC@p percall

*eliance

Mo!ile$s*e:OCminute

%ata

Indicom$s%een 5e%een with:pOsec

E10MAF

C; ?;p C;p :?p JDp *e: C;p

G? ?;p G?p Cp JDp *e: G?p

J; ?;p J;p C;p JDp *e: J;p

D; *e: D;p G;p @Hp *e: D;p

:; *e: *s:.; J;p @Hp *e: *s:.;

:?; *s:.?; *s:.?; H?p *s:.J *e: *s:.?;

:D; *s:.?; *s:.D; @;p *s:.J *e: *s:.D;

;; *s.;; *s.;; *e: *s:.?? *s *s:.D;

G; *s.;; *s.G; *s :.; *s:.?? *s *s:.D;

H? *s.?; *s.H? *s :.CD *s:.DG *s *s:.D;

C;; *s.?; *sC.;; *s :.?; *s:.DG *s *s:.D;

C; *sC.;; *sC.; *s :.J; *s.:C *s *s:.D;

CJ; *sC.;; *sC.J; *s :.D; *s.:C *s *s:.D;

G;; *sC.?; *sG.;; *s.;; *s.G *sC *s.;

?;; *sG.?; *s?.;; *s.?; *sC.;; *sC *sC.;

J;; *s?.;; *sJ.;; *sC.;; *sC.@ *sG *sC.;

T M%32 has ;.?pOsec E&alf 5aisa per econdF tariff,and odd and even figure of the call chargesaccording to the call duration will !e adjusted in ne't call.

%he focus of Indian mo!ile price war now completely shifted to *oaming tariff. *eliance

Mo!ile which is first operator to roll out lowest 3ational *oaming tariff, once again

R)*+,) C/00+,+/ P,) 63


64/112

targeted its rival !y media ads which clearly take on Bharti Airtel on *oaming tariff.

*ecently when the largest telecom operator Bharti Airtel has slipped to third position in

terms of monthly new su!scri!er additions, it has slashed *oaming tariff nearly !y JC

and introduces Airtel tur!o plans. But *eliance Mo!ile once again comes with newaggressive campaign on *oaming tariff and say that customer can save their money

only with *eliance.

Its nd time when *eliance Mo!ile has openly come up with an ad campaign targeting

its rival and market leader AI*%/2 9uoting “AI*%/2 04/ 34% 4((/* 5/* /1430

%A*I(( 1&A*)/ 43 *4AMI3)< and “*eliance Mo!ile !ring India$s !est *oaming

5lans go for it


65/112

;

3ow its just a wait and watch game to see who heads for the crown and immerges as the

num!er one service provider in India. %he !attle has just taking a new shape /st!lished and as

new operators are still to join the war.

Eource> http>OOtelecomtalk.infoOreliance#mo!ile#once#again#triggers#airtel#on#roaming#

tariffO:C?::OF

)() )CE(E)>#

6hen imply *eliance was recently launched, their plans and offerings were plain andsimple. 3o conditions, no clauses. /ven now, *eliance su!scri!ers will !e the only ones

who can send Mes at the same tariff that they have opted for. /ven the new M

packs launched !y *eliance that allows All India M U: paisa and virtually unlimited

free Mes per day at a daily rental of *e. : will !e maintaining the same tariffs even

on festive days unlike su!scri!ers of other leading operators such as Airtel, =odafone or

0o1oMo.%hese will !e the only su!scri!ers having :; to :? times lesser M spends

as compared to similar usage !y su!scri!ers of other operators.

*eliance 1ommunications, today initiated a radical move in the Indian telecom industry

!y making M$s more afforda!le to all mo!ile customers in India. *eliance Mo!ile

customers can avail of two revolutionary M tariff plans>

o 43/ 5AI/ 5/* M

o 32IMI%/0 M$s U *e. : 5/* 0A

%he new M tariff plans are add#on plans and are applica!le for all *eliance Mo!ile

customers irrespective of 10MA or )M network as well as prepaid and postpaid

customers.

R)*+,) C/00+,+/ P,) 65

http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/


66/112


67/112

1ommunications with its :st in the industry initiative, aims to revitalize M usage in the

country


68/112

R)*+,) C/00+,+/ P,) 6$


69/112

Research (ethodolo37

$5ecti1es.

(ana3ement $5ecti1e.

%o identify 6hat are the effects of reliance communication on Airtel, =odafone,

Idea, and %ata indicom .

Research $5ecti1es.

%o compare the different schemes of telecom compnies.

%o get the idea a!out the customer$s mindset regarding various schemes

provided !y the telecom companies.

%o study the 1ustomer Awareness regarding the scheme launched !y *eliance

recently and also to identify satisfaction level of reliance users and other mo!ile

su!scri!ers.

)cope of the )tud7.

%he primary learning o!jective of my project is to study the /ffectiveness of 1ounter

attack of *eliance 1ommunication on Airtel, Idea, =odafone, %ata Indicom, 7 Bsnl in

the geographical area of +aipur area.

Research desi3n.

%he methodology proposed for conducting the study includes the specifications of

research design, sample design, 9uestionnaire design, data collection and statistical

tools used for analyzing the collected data are as given>

R)*+,) C/00+,+/ P,) 6'


70/112

'ata Collection sources.

Primar7 'ata Collection.

%he primary data was collected throughfilling 8uestionnaires. %he 9uestionnaire which

i have prepared . A five point scale was used such as very satisfied, 9uite satisfied,

neither satisfied nor dissatisfied, very dissatisfied, 9uite dissatisfied.

)econdar7 'ata .

InternetO 6e!sites 3ewspaper or Magazine Books, and Articles *etailers. 0istri!utors.

ales e'ecutives.0ata collected from the 1ompany

T7pe of Research .

/'ploratory *esearch.

T7pe of samplin3 .

According to the target population the sample type is 1onvenience sampling.7

3onpro!a!ility sampling.

)ample Population .

It is the total collection of the elements a!out which we wish to make theinferences, i.e. Mo!ile users in +aipur and +odhpur.

)ample unit .

Mo!ile users in +aipur region .

R)*+,) C/00+,+/ P,) #%


71/112

)ample )i6e. :;; respondants would !e surveyed.)ample )cope.

cope of the sample is within the +aipur region.

Research Tools .

6e take 8uestionnaire as a research tool.

Contact method .

5ersonal intrerview.

'ata Anal7sis tools .

)raphical interpretations of the 9uestions !y pie chart 7 hypothesis testing,

correlation 1hi# 9uare test.

R)*+,) C/00+,+/ P,) #1


72/112

R)*+,) C/00+,+/ P,) #2


73/112

'ATA A#A&-)I).

1&A*% A3A2I>

&/*/ I &A=/ %4 A3A2S/ %&/ 0A%A %&A% I &A=/ 1422/1%/0. %&/ 1&A*%

A3A2I I B/I3) 043/ %&*4)& /V1/2 &//%.

:.%he 2andlineOMo!ile 1onnectionW

&A#'&I#E$R($BI&EC$##ECTI$#

(re9uency 5ercent =alid 5ercent

1umulative

5ercent

=alid / :;; :;;.; :;;.; :;;.;

&/*/ A22 %&/ 5/452/ 6/ &A=/ M/% &A M4BI2/ A30 %&/ 2A302I3/1433/1%I43. 4 %&/ )*46%& 4( %/2/14M I30%* I I)3I(I1A3%. %&/14M5A3I/ 1A3 )/% MAV. B/3/(I% (*4M %&A%.

.num!er of Mo!ile connections a person hasW

R)*+,) C/00+,+/ P,) #3


74/112


75/112

RI()+B)CRIBER


1umulative

5ercent

=alid / CG CG.; CG.; CG.;

34 JJ JJ.; JJ.; :;;.;

%otal :;; :;;.; :;;.;

&/*/ 4% 4( :;;, CC A*/ %&/ *IM M4BI2/ /* 4 %&/ */2IA31/ I %&/ BI)

)IA3% 6&4 &A 1A5%*/0 %&/ MA*-/%. &/*/ 4%&/* 14M5A3I/ &A=I3) %&/

1%4M/* I JJ.

G. If 3o, connection of the company used !y a person.

R)*+,) C/00+,+/ P,) #5


76/112

$TERC$(PA#-C$##ECTI$#


1umulative

5ercent

=alid B32 D D.; @.? @.?

AI*%/2 :@ :@.; .J C.:

=40A(43/ C; C;.; C?.H JH.@

I0/A J J.; C:.; @D.D

%A%A I30I14M : :.; :. :;;.;

%otal DG DG.; :;;.;

Missing ystem :J :J.;

%otal :;; :;;.;

1%4M/* I3) 4%&/* 14M5A3 1433/1%I43 A*/ M4*/. 4 %&/ )*46%& 4(

%&/ %/2/14M 14M5A3I/ 1A3 B/ M4*/ I3 3/A* (%*/.

?. 1heapest service provided !y the company.

R)*+,) C/00+,+/ P,) #6


77/112

)ERVICE&$%ERC$)T


1umulative

5ercent

=alid */2IA31/ C C.; C.; C.;

B32 ; ;.; ;.; ?.;

AI*%/2 :H :H.; :H.; J@.;

=40A(43/ :; :;.; :;.; H@.;

I0/A :: ::.; ::.; @;.;

%A%A I30I14M :; :;.; :;.; :;;.;

%otal :;; :;;.; :;;.;

&/*/ 5/452/ I3) %&/ 1&/M/ 4( %&/ %/2/14M 14M5A3I/ (//2 %&A%

*/2IA31/ 14MM3I1A%I43 I A 14M5A3 6&I1& 5*4=I0/ A /*=I1/ U 246/*

14%.

J. %he last !ought *eliance chemeO 4ther mo!ile cheme !y a person.

R)*+,) C/00+,+/ P,) ##


78/112

&A)TP+RCA)E$F)CE(E


1umulative

5ercent

=alid I3 %&/ 5A% M43%& :D :D.; :D.; :D.;

#C M43%& A)4 ; ;.; ;.; CD.;

G#J M43%& A)4 :H :H.; :H.; ??.;

:# /A* A)4 G G.; G.; H@.;

M4*/ %&A3 /A* A)4 : :.; :.; :;;.;

%otal :;; :;;.; :;;.;

&/*/ (*4M %&/ 0A%A 6/ 1A3 A %&A% 5/452/ I3) 0I((/*/3% 1&/M/ I

B/I3) /0 B %&/ 1%4M/* A*/ &A=I3) 4M/ =A2I0I% 5/*I40. 4 %&/ A*/

I3) %&/ 1&/M/ M4%2 I3 A /A*. %&/*/ A*/ 4M/ 5/452/ 6&4 /0 %&/

1&/M/ I3 #C M43%&.

H. %he fre9uency of usage of *eliance chemeOAny 4ther Mo!ile cheme !y aperson.

R)*+,) C/00+,+/ P,) #$


79/112

FRE+E#C-$F+)I#G)CE(E


1umulative

5ercent

=alid #C %IM/ A M43%& J J.; J.; J.;

431/ A M43%& ; ;.; ;.; GJ.;

431/ /=/* C M43%& :D :D.; :D.; JG.;

431/ 4* %6I1/ A /A* J J.; J.; @;.;

2/ (*/8/3%2 :; :;.; :;.; :;;.;

%otal :;; :;;.; :;;.;

5/452/ I3) 1&/M/ A% 0I((/*/3% (*/8/3% 2/=/2. 4M/ 4( %&/ 5/452/

I3) 1&/M/ 43/ 4* %6I1/ I3 A M43%& A30 4M/ A*/ I3) I% 431/ I3 A

/A*.

D. &eard of the schemes of *IMO any other companies !y a person.

R)*+,) C/00+,+/ P,) #'


80/112


81/112

@. sage of cheme of *elianceO any other companies.

)CE(E)+)E'


1umulative

5ercent

=alid 5A 5/* 1A22 ? ?.; ?.; ?.;

5A 5/* MI3%/ :J :J.; :J.; :.;

5A 5/* /1430 CH CH.; CH.; ?D.;

C; 5AIAOMI3%/ G G.; G.; D.;

241A2X%0U:5AIAO/1

430:: ::.; ::.; @C.;

343/ 4( %&// H H.; H.; :;;.;

%otal :;; :;;.; :;;.;

5/452/ &/A*0 5A 5/* /1430 1&/M/ I AB4% C?. B% 5/452/ I3) %&/

1&/M/ I M4*/ A30 AB4% CH 5/452/ I3) %&I 1&/M/.

R)*+,) C/00+,+/ P,) $1


82/112

:;. %he cheme liked !y a person the most

)CE(E)&I"E($)T


1umulative

5ercent

=alid 5A 5/* 1A22 :; :;.; :;.; :;.;

5A 5/* MI3%/ H H.; H.; :H.;

5A 5/* /1430 GG GG.; GG.; J:.;

C; 5AIAOMI3%/ C C.; C.; DG.;

241A2X%0U:5AIAO/1

430@ @.; @.; @C.;

A22 4( %&// J J.; J.; @@.;

H : :.; :.; :;;.;

%otal :;; :;;.; :;;.;

1%4M/* I B/I3) A%%*A1%/0 B %&/ 5A 5/* /1430 1&/M/ I3%*401/0 B

%/2/14M 14M5A3I/. &/*/ (*4M %& 0A%A 6/ 1A3 A %&A% 5/452/ A*/ M4*/

A%(I/0 A30 %&/ 2I-/ 5A 5/* /1430 1&/M/ M4*/ %&/3 4%&/*. I% I

A2M4% GG.

R)*+,) C/00+,+/ P,) $2


83/112


84/112

:. Mode of finding out information a!out *eliance cheme.

I#F$R(ATI$#)$+RCE


1umulative

5ercent

=alid %= CJ CJ.; CJ.; CJ.;

*A0I4 C C.; C.; C@.;

)/3/A*2 3/6 5A5/*

4* MA)ASI3/:G :G.; :G.; ?C.;

5/1IA2I% MA)ASI3/ : :.; :.; ?G.;

0I*/1% MAI2 : :.; :.; ??.;

I3 M 241A2 4%2A%/ :: ::.; ::.; JJ.;

(*4M (*I/30 7

1422/A)/:D :D.; :D.; DG.;

(*4M A2/

*/5*//3%A%I=/D D.; D.; @.;

4%&/* D D.; D.; :;;.;

%otal :;; :;;.; :;;.;

5/452/ I3) %&/ 1&/M/ &A=/ )4% %&/ I3(4*MA%I43 M4%2 (*4M %&/ %= A0. I% I A2M4%

AB4% %&/ CJ 4( %&/ AM52/ 6/ &A=/ 1422/1%/0. 5/452/ &A=/ )4% I3(4*MA%I43 (*4M

(*I/30 A*/ A2M4% :D.

R)*+,) C/00+,+/ P,) $4


85/112

:C. 4verall satisfaction with *IMO4ther companiesW

$VERA&&)ATI)FACTI$#


1umulative

5ercent

=alid =/* A%I(I/0 G; G;.; G;.; G;.;

8I%/ A%I(I/0 GG GG.; GG.; DG.;

3I/%&/* A%I(I/0 34*

0IA%I(I/0@ @.; @.; @C.;

8I%/ 0IA%I(I/0 G G.; G.; @H.;

=/* 0IA%I(I/0 C C.; C.; :;;.;

%otal :;; :;;.; :;;.;

5/452/ I3) 0I((/*/3% 1&/M/ &A=/ B//3 A-/0 AB4% %&/ A%I(A1%I43

%A%/0 %&A% %&/ &A=/ B//3 A%I(I/0 (/4M %&/ 1&/M/. B% 4M/ %IM/

%&/ (/2% 4M/ 0IA%I(A1%I43 (*4M %&/ 1&/M/.

R)*+,) C/00+,+/ P,) $5


86/112


87/112

:?. atisfaction with the voice clearance of *IMO 4ther companiesW

)ATI)FIE'%ITV$ICEC&EARE#CE


1umulative

5ercent

=alid =/* A%I(I/0 ?C ?C.; ?C.; ?C.;

8I%/ A%I(I/0 J J.; J.; H@.;

3I/%&/* A%I(I/0 34*

0IA%I(I/0:: ::.; ::.; @;.;

8I%/ 0IA%I(I/0 G G.; G.; @G.;

=/* 0IA%I(I/0 J J.; J.; :;;.;

%otal :;; :;;.; :;;.;

5/452/ I3) 0I((/*/3% 1433/1%I43 A*/ A%I(I/0 (*4M %&/ =4I1/

12/A*/31/ 4( %&/ 14M5A3 /*=I1/.

R)*+,) C/00+,+/ P,) $#


88/112

:J. atisfaction with the 3etwork of *IMO 4ther companiesW

)ATI)FIE'%IT#ET%$R"


1umulative

5ercent

=alid =/* A%I(I/0 ?H ?H.; ?H.; ?H.;

8I%/ A%I(I/0 J J.; J.; DC.;

3I/%&/* A%I(I/0 34*

0IA%I(I/0? ?.; ?.; DD.;

8I%/ 0IA%I(I/0 ? ?.; ?.; @C.;

=/* 0IA%I(I/0 H H.; H.; :;;.;

%otal :;; :;;.; :;;.;

5/452/ I3) %&/ 1433/1%I43 A*/ A%I(I/0 6I%& %&/ 3/%64*- A*/ ?H.

R)*+,) C/00+,+/ P,) $$


89/112

:H. atisfaction with the chemes of *IMO 4ther companiesW

)ATI)FIE'%IT)CE(E


1umulative

5ercent

=alid =/* A%I(I/0 GJ GJ.; GJ.; GJ.;

8I%/ A%I(I/0 G: G:.; G:.; DH.;

3I/%&/* A%I(I/0 34*

0IA%I(I/0D D.; D.; @?.;

8I%/ 0IA%I(I/0 C C.; C.; @D.;

=/* 0IA%I(I/0 .; .; :;;.;

%otal :;; :;;.; :;;.;

6&/3 5/452/ A-/0 AB4% %&A% %&/ A*/ A%I(I/0 6I%& %&/ 1&/M/,

%A%/ %&A% %&/ A*/ A%I(I/0 (*4M %&/ 1&/M/. M4%2 %&/ %0/3%

I3) %&/ IM %A%/ %&A% 1&/M/ A*/ A 5/* %&/I* /V5/1%A%I43. 4 %&/

A*/ (22 A%I(I/0.

R)*+,) C/00+,+/ P,) $'


90/112


91/112

:@. atisfaction with the /asily Availa!le of *IMO 4ther companiesW

)ATI)FIE'%ITEA)-AVAI&IBI&IT-


1umulative

5ercent

=alid =/* A%I(I/0 ?@ ?@.; ?@.; ?@.;

8I%/ A%I(I/0 C C.; C.; D.;

3I/%&/* A%I(I/0 34*

0IA%I(I/0@ @.; @.; @:.;

8I%/ 0IA%I(I/0 J J.; J.; @H.;

=/* 0IA%I(I/0 C C.; C.; :;;.;

%otal :;; :;;.; :;;.;

%&/ (/AIBI2I% 4( 1&/M/ I /AI2 A=AI2AB2/ I3 %&/ MA*-/%. 5/452/ &A=/

(430 %&/ 1&/M/ /AI2.

R)*+,) C/00+,+/ P,) '1


92/112

;. atisfaction a!out recent message scheme of *elianceOany other companiesW

)ATI)FIE'%IT(E))AGE)CE(E


1umulative

5ercent

=alid =/* A%I(I/0 G: G:.; G:.; G:.;

8I%/ A%I(I/0 ? ?.; ?.; JJ.;

3I/%&/* A%I(I/0 34*

0IA%I(I/0:: ::.; ::.; HH.;

8I%/ 0IA%I(I/0 :? :?.; :?.; @.;

=/* 0IA%I(I/0 D D.; D.; :;;.;

%otal :;; :;;.; :;;.;

*IM &A 2A31&/0 %&/ M/A)/ 1&/M/ I3 MA*-/%. 5/452/ I3) 0I((/*/3%

IM A*/ A%I(I/0 6I%& %&/ M/A)/ 1&/M/ 5*4=I0/0 B %&/I* /*=I1/

5*4=I0/*.

R)*+,) C/00+,+/ P,) '2


93/112

:. 1ompany$s message scheme most lika!leW

(E))AGE)CE(E&I"E


1umulative

5ercent

=alid */2IA31/ GD GD.; GD.; GD.;

B32 :J :J.; :J.; JG.;

AI*%/2 :G :G.; :G.; HD.;

=40A(43/ : :.; :.; @;.;

I0/A D D.; D.; @D.;

%A%A I30I14M .; .; :;;.;

%otal :;; :;;.; :;;.;

5/452/ I3) 0I((/*/3% IM 4( 0I((/*/3% 14M5A3I/ 2I-/ %&/ M/A)/

1&/M/ 4( *IM M4%. *IM 5*4=I0/ %&/ M/A)/ 1&/M/ A% 246/* 14%.

R)*+,) C/00+,+/ P,) '3


94/112

-P$TETIC&E A#A&-)I).

ere 0e ha1e to find out the h7pothesis of the data 0e ha1e collected %e ha1e

the follo0in3 o5ecti1es of our stud7.; To stud7 the effect of Reliance schemes on B)#&, TATA, AIRTE&, I'EA and

V$'AF$#E= To stud7 the customer a0areness as 0ell as the satisfaction le1el

For the purpose of 7pothesis 0e ha1e to considered the effect of schemes on

other companies

ere 0e ha1e taken,

)TEP ;

> D People satisfied 0ith the scheme

; D People are not satisfied 0ith the scheme

)TEP =

ere 0e ha1e to find out the 1alue of the data %hich can 5e find out 57 the

follo0in3 formula

D pY # p

ere,

First of all 0e ha1e to find out the 1alue of the p

It can 5e find out as follo0s.

P D /#

H;>>

HJ

R)*+,) C/00+,+/ P,) '4


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>H Ans

#o0 0e, 0e ha1e to find out the 1alue of the K

ere 0e assumed that pD >HL

K D ; Mp

D ; M >HL

D >?H

#o0 ,

NN D pY # p

D >H M >HL

D

)o D >H>;=

Thus the 7pothesis is accepted

1ross %a!ulation>

R)*+,) C/00+,+/ P,) '5


96/112

)CE(E)EAR'$F O )CE(E)+)E' Crossta5ulation

1&/M//0

%otal

5A 5/*

1A22

5A 5/*

MI3%/

5A 5/*

/1430

C;

5AIAOMI

3%/

241A2X

%0U:5AI

AO/14

30

343/

4(

%&//

1&/M/&/A*04( 5A 5/* 1A22 C : D ; : :?

5A 5/*

MI3%/; ? G ; : :

5A 5/*

/1430 J ; C C?

C;

5AIAOMI3%/; C : :; : : :J

241A2X%0U

:5AIAO/14

30

; : ; C J ; :;

A22 4( %&// ; ; G J : : :

%otal ? :J CH G :: H :;;

&ere we are comparing the people who provide us the answers. 6e compared the

chemes heared of and chemes used !y the people.

1hi#9uare %est>

R)*+,) C/00+,+/ P,) '6


97/112

Chi8)Kuare Tests

=alue df

Asymp

. ig.

E#

sidedF

Monte 1arlo ig.

E#sidedF

Monte 1arlo ig. E:#

sidedF

ig.

@?

1onfidence

Interval

@?

1onfidence

Interval

ig.

2ower

Bound

ppe

r

Boun

d

2owe

r

Boun

d

pper

Boun

d

5earson 1hi#

9uare

HH.DGa ? .;;;.

;;;!

.;;; .;C;

2ikelihood *atioHG.GJ; ? .;;;

.

;;;!.;;; .;C;

(ishers /'act

%est?@.@CD

.

;;;!.;;; .;C;

2inear#!y#2inear

Association::.;?Gc : .;;:

.

;;;!.;;; .;C; .;;; .;C; .;;;!

3 of =alid 1ases :;;

a. C: cells EDJ.:F have e'pected count less than ?. %he minimum e'pected

count is .?;.

!. Based on :;; sampled ta!les with starting seed

;;;;;;.

c. %he standardized statistic is C.C?.

&ere the calculated value is HH.G? for the chi#s9uare at degree of level of ? and the

ta!le value is CH.J??. o here the ta!le value is less than the calculated thus the

hypothesis is accepted.

R)*+,) C/00+,+/ P,) '#


98/112

2imitation of the project>

%he survey conducted to study the is restricted to the geographic area of specific

cities like +aipur.

In our study we take ? companies onlyK due to which 6e may not get the p

Counter Attak on Airtel Vodafone, Reliance, Idea

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