Airtel, Vodafone and Idea dominate the Indian Telecom Sector

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Top Telecom Companies on Social Media (India) March, 2014

description

Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India. Key findings: Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter. •Idea, Airceland Tata Docomo were the top 3 performers on Facebook. •Vodafone is the top performer on Twitter. What is your take? Do share with us.

Transcript of Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Page 1: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Top Telecom

Companies on Social

Media (India)

March, 2014

Page 2: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Highlights:• Airtel is the most social telecom

company in India. Airtel scored

high on SSI due to their high

social media buzz score and high

activity on Twitter.

• Idea, Aircel and Tata Docomo

were the top 3 performers on

Facebook.

• Vodafone is the top performer on

Twitter

Page 3: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Rank Company name SSI Score

1 Airtel 83

2 Vodafone 77

3 Idea Cellular 72

4 Aircel 68

5 Tata DoCoMo 62

6 Reliance Communications 59

7 MTS India 50

8 BSNL 40

9 Videocon 30

10 Uninor 22

MOST SOCIAL TELECOM COMPANIES (India)

Simplify360 Social Index (SSI) is arrived at after considering the performance and

engagement of each brands on Twitter, Facebook and online buzz.

Page 4: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

PARAMETER WISE BREAKUP OF SCORES

Brand Buzz Score Facebook Score Twitter Score SSI Score

Airtel 92 65 82 83

Vodafone 85 46 92 77

Idea Cellular 77 82 51 72

Aircel 69 81 52 68

Tata DoCoMo 46 81 74 62

Reliance Communications 54 53 75 59

MTS India 38 71 52 50

BSNL 62 15 21 40

Videocon 31 31 26 30

Uninor 15 31 26 22

Page 5: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

34,629

10,965

10,887

9,411

9,284

9,001

3,490

2,425

2,226

1,247

870

192

Airtel

Vodafone

Idea Cellular

Aircel

BSNL

Reliance Communications

Tata DoCoMo

MTS India

Videocon

MTNL

Uninor

Loop Mobile March

AIRTEL IS THE MOST MENTIONED BRAND

Social media mentions of the top Telecom companies,

March 2014

Ind

ust

ry a

vera

ge

Page 6: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

In terms of social media mentions, Airtel dominates the social buzz

Airtel37%

Vodafone12%Idea Cellular

11%

Aircel10%

BSNL10%

Reliance Communications

9%

Tata DoCoMo4%

Others7%

Share of mentions of brands on social media, March 2014

Top 3 firms cover 60% of the buzz

Others:• MTS India

• Videocon

• MTNL

• Uninor

• Loop Mobile

Page 7: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

0.4%

1.1%

1.5%

1.2%

0.2%

0.8%

4.5%

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

- 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000

No. of fans

*Bubble size

represent %ge of

fans engaged

IDEA AND AIRCEL HAS HIGH NUMBER OF FANS AS WELL AS GOOD ENGAGEMENT

Facebook engagement quadrant, March 2014

Telecom Industry, India, Source: Simplify360

Leaders

Highly

engaged

fans

High number of fans as well high

number of engaged fans

People

talk

ing a

bout

thi

s page

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TATA DOCOMO HAS THE HIGHEST SHARE OF

FANS ON FACEBOOK

37%

19%

16%14%

5%

4%

2%

1%

1%

1%

0%

0%

Tata DoCoMo

Aircel

Idea Cellular

Airtel

MTS India

Reliance Communications

Vodafone

Videocon

Loop Mobile

Uninor

MTNL

BSNL

Share of fans on Facebook, March 2014

Page 9: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Airtel, 2,651

Vodafone, 9,609

Idea Cellular, 1,731 Aircel, 1,486

Tata DoCoMo

Reliance Communications

MTS India

BSNL, 625

Videocon, 2,212

Uninor, 95 MTNL, 140

Loop Mobile, 117

-

2,000

4,000

6,000

8,000

10,000

12,000

1 20,001 40,001 60,001 80,001 100,001 120,001 140,001 160,001 180,001 200,001

Ment

ions

Followers

VODAFONE IS THE TOP PERFORMER ON TWITTER

High number followers but less

mentions

High number of

mentions but less

followers

Three major groups can be observed among the Telecom companies. (1)Those with high mention but less

follower, (2)those having high number of followers but less mentions and (3)those who are low on both the

parameters.

Less number of followers and less

mentions

Page 10: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

9,609

7,599

2,651

2,371

2,277

2,212

1,731

1,486

625

140

117

95

Vodafone

Reliance Communications

Airtel

Tata DoCoMo

MTS India

Videocon

Idea Cellular

Aircel

BSNL

MTNL

Loop Mobile

UninorMarch

VODAFONE IS THE MOST MENTIONED* BRAND ON TWITTER

No. of mentions of Twitter profiles, March 2014

*Mention here means mention of @TwitterHandle and not buzz

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Methodology

Simplify360’s proprietary listening tool is used for collecting the

data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also

gathered through Simplify360. For brands having multiple

Twitter profiles their main official account is taken into

consideration.

A total of 12 companies were considered in the analysis.

Geography considered: India

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Simplify360 – The Leader of Social Business Intelligence

Most admired brand for Social Media Research on Slideshare

Top 10 Product Technology Company by TechSparks 2010

Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

Page 13: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence.

Offerings include:

•Social Marketing Suite for agencies

•Social Contact Centre for BPOs

•Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service,

Community Management, Social Media Research & Brand Auditing; Online Sales Lead

Generation, and Consumer Sentiment Analysis.

Page 14: Airtel, Vodafone and Idea dominate the Indian Telecom Sector

Leaders use Simplify360

Clients

PartnersWorldwide

Brazil and LatAM Saudi Arabia

USA

Worldwide

Singapore & India

Page 16: Airtel, Vodafone and Idea dominate the Indian Telecom Sector