Cougar RideShare
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Transcript of Cougar RideShare
Cougar RideShare
2011 Campus Transportation Study
Program Overview
http://www.youtube.com/watch?v=xZsUorWqtvY&feature=youtube_gdata
Carpool Incentive Programs
• Carpools consist of two or more persons driving together in a privately owned vehicle.
• Carpool incentive programs are a way to encourage people to carpool.
• Example University Carpool Incentive Programs• Ithaca, New York--Cornell University • Atlanta, Georgia--Emory University
When Carpool Incentive Programs Make Sense
– Carpool Lanes – Urban Setting – Limited Parking – Large Number of Staff and Students (Target
Population)
Road Blocks
Road Blocks• Funding • Publicity • Institutionalization • Emergency Ride
Road Blocks
Marketing
Failed Marketing
Failed Marketing
Hi, I’m Ricky Bobby and Cougar Ride Share is better than a velvet painting of a whale and a dolphin gettin’ it on.”
Flyer Survey
Flyers
Flyer Placement
-Gas stations near campus-Parking garages-Campus bulletin boards-Coffee shops-Elevators in the parking garage-Actually place on cars within parking garages--connect with parents (e-mail)
Student Video
http://www.youtube.com/watch?v=k__6kmQIPms&feature=player_profilepage
Kick-off Event• Thursday Jan. 14, 10-2pm• CARTA• Bike Share • Public Safety• Parking Services • Trident Ride Share promoting Cougar Ride
Share• -sign up
January 12, 2012