Corporate Partnerships
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Transcript of Corporate Partnerships
Corporate Partnerships
Of the many buzzwords pervading current approaches to development, “partnerships” provides one of the most ambiguous. Qualities associated with partnerships include ‘a
joint commitment to long terms interaction, shared responsibility for achievement [and also failure], reciprocal obligation, equality, mutuality and balance of power
Quoting: Fowler, Alan. (2000) Beyond partnership, IDS Bulletin 31 (3) pp. 1-13
Director: Stuart Copeland, March 2016Parrhesia Consultancy Ltd
Agenda
Hunting down suitable corporate partners Top Ten UK Profit making corporations before Tax Targeting Corporations Google Loon Project Virgin Media Communications CSR agenda 2015 Movers and Shakers
SWOT ANALYSIS of Global Ultimate Owner Google (Alphabet Inc) and Virgin Mobile (Liberty Global
PLC) as Corporate Partners Project Management roles and responsibilities
Hunting down suitable corporate partners
Corporate Partnership donors will have: Demands to be managed Expectations to be mitigated
Little power to reject or return the funds, but incentives are there for donations and funding projects
Risk Assessment Ethical Corporation? CSR Agenda?
A limited company pays less Corporation Tax when it gives the following to R.I.S.E.: money equipment or trading stock (items it makes or sells) Land, property or shares in another company (shares in your own company don’t
qualify) employees (on secondment) sponsorship payments Ltd can claim tax relief by deducting the value of donations from total business profits
before it pays tax.
Therefore synergies with RISE are needed
Following the money: Top Ten UK Profit making corporations before Tax
Profits (Loss) Before Tax Last available year
Profit (Loss) before Tax Year -1
Profit (Loss) before Tax Year -2
Profit (Loss) before Tax Year -3
ML Cable Holdings £24,285,000 £0 £0 £030
Royal Dutch Shell PLC £18,158,000 £20,281,000 £30,938,000 £35,815,000
BHP Biliton PLC £11,980,000 £13,624,000 £12,703,000 £14,074,000
Undershaft (No.4) Ltd £8,847,000 £5,781,000 £5,101,000 £4,923,000
BP International Ltd £7,155,000 £71,000 £1,345,000 £-38,000
WPP Air 1 £6,126,000 £2,116,000 £1,580,000 £8,503,000
Virgin Media Communications Ltd £5,934,000 £5,918,000 £5,420,000 £5,216,000
UDV (SJ) Ltd £5,681,000 £2,189,000 £1,595,000 £1,928,000
Diageo Investment Holdings Ltd £5,328,000 £-325,000 £-4,000 £1,158,000
Source: Fame Database, 2016
Targeting Corporations
Profits (Loss) Before Tax Last available
year
Profit (Loss) before Tax Year -1
Profit (Loss) before Tax Year -2
Profit (Loss) before Tax Year -3-5,000,000
05,000,000
10,000,00015,000,00020,000,00025,000,00030,000,00035,000,00040,000,000
Profits (Loss) of Top 10 Possible Corporate Partners by Time Series Data based on highest
last year available data
ML Cable Holdings Royal Dutch Shell PLC BHP Biliton PLCUndershaft (No.4) Ltd BP International Ltd WPP Air 1Virgin Media Communications Ltd UDV (SJ) Ltd Diageo Investment Holdings Ltd
• Royal Dutch Shell PLC has highest tax liability over the years, but decreasing in profits. They also get a negative press in the media that they are an Unethical Business.
WHERE AS• Virgin Media Communications can be seen to have sustained their market position over the last
3 years of pre tax profits. When this is coupled with positive news stories about their CSR agenda they could be the perfect partner.
Further research into pre tax profits and corporations tax liability in projections and forecasts would be beneficial in hunting down Corporate Partners.
Corporate Partners: Possibilities?
Google UK Ltd + Virgin Media Communications Ltd as Corporate Partners
Google has Project Loon to increase the access to the Internet in rural areas in India, but has low (£106,026) profits before Tax compared to the top ten. Nevertheless Project Loon and their 2,329 tech/business professionals can possibly volunteer time to UK Schools
Virgin has both high tax liability (£5,934,000 profits before Tax) and positive reported CSR Agenda (i.e. Scope Partner – 2015 and Enterprise Skill Training programmes). It provides a possible sustainable funding stream in the purchase and rollout of Wined-Up Laptops in rural India .
Project LoonMany of us think of the Internet as a global community. But two-thirds of the world’s population does not yet have Internet access. Project Loon is a network of balloons travelling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters.
Scope Partnership 2015 and Tech-Skills to SMEsWe love connecting people to the digital world to help them discover and experience its endless possibilities. But we also believe in digital that’s good for the wider world. That means thinking more about people, communities, businesses and places. It also means looking closely at how we go about things. ‘Digital that makes good things happen’ is our vision and the story we want to be known for.
Movers and Shakers: Daily Power Hour (Fundraising Targeted Calls), E-Mail Marketing Campaigns, News Letters, and Researched Fundraising Proposal
Google UK Ltd, Belgrave House, 76 Buckingham Palace Road, London, SW1W 9TQ – 02070313000 – email for CSR Agenda – Global Ultimate Owner – Alphabet INC
Mr Paul Terence Manicle – Regional Controller, Gordon House, Barrow Street, Dublin 4, Ireland
Mr Kenneth Hohee Yi – Attorney, Google Inc Cumbria USA CSR MANAGER, London, UK
Virgin Media Communications Ltd, Media House Bartley Wood Business Park, Hampshire, RG27 9UP – 01276752000 – [email protected] - Global Ultimate Owner is Liberty Global PLC
Mr Paul Andrew Buttery – Director Mr Robert Dominic Dunn –Chief Financial Officer Ms Mine Ozkan Hifzi – Solicitor Mr Thomas Mockridge – Chief Executive Officer Ms Gillian James – Company Secretary
SWOT ANALYSIS of Global Ultimate Owner Alphabet INC
STRENGTHS Google Loon Project widening Internet access to rural and remote areas of
India (Indian Government asks Google to pick “Teleco partner “- www.indianexpress.com News Jan, 2016)
WEAKNESSES Tax liability means funding not realised by R.I.S.E,
OPPORTUNITIES Tech/Business Staff as volunteers going into UK schools in 2016 Enterprise
Challenge THREATS
Negative press in terms of offshore tax havens, and the reach of R.I.S.E in UK schools to Generation Y may not be seen as strong enough for them to partner. The latter point may be mitigated by R.I.S.E. with outreach workers in Wales, Scotland, Northern Ireland through Charity Foundation Grants: i.e. Comino Foundation max of £discretionary, Empowering Young People max of £60,000/Young Start Funds max of £50,000 (Big Lottery Fund) [Source: GrantFinder, March 2016]
SWOT ANALYSIS of Global Ultimate Owner Liberty Global PLC
STRENGTHS Provider of video, broadband Internet, fixed-line telephony and mobile services
and have a good history in funding charities(Scope, 2015) WEAKNESSES
Not currently operating in India would need to use R.I.S.E government contacts. OPPORTUNITIES
Expand into new markets and growth in 7th fastest economy by GDP mutuality in broadening access to Internet in Rural India
THREATS May try to steer the spending of RISE donations for share holders rather than
RISE objectives for example, “Liberty Global, we believe that corporate responsibility (CR) can be good for our business and good for society. It's about how we do business and how we deliver sustainable returns to our shareholders, while making the most of the opportunities and benefits that our products and services create.” Maybe mitigated through reciprocal obligations in CSR agenda and mutuality found in delivering project Loon corporate partners and Charity objectives.
Google (Alphabet Inc) and Virgin Mobile (Liberty Global PLC) as Corporate Partners The control of money makes true partnerships impossible unless trust is
established in funding applications through partnerships that have: Reciprocal obligations
New Poverty and Inequality Agenda: donors are pursuing partnerships with NGOs and NPOs in attempt to overcome the failures of state led development. Corporate Donors may have fears and anxiety over giving donations and funding, the case will have to be made by RISE that tackles corporate partners negative perception of NGOs and NPOs. In the literature and guidance it suggest these may include:
Poor communication Lack of trust Fear of censure
A Case For Mutuality Need to develop agreements from the outset as to how the money is spent: I.e. Virgin
funding for wined-up laptops/computers is aligned with RISE objective to raise education for young people (18 years -) in rural India . That may be best dealt with through projects that look to the future of online learning . This supports Skill India goal to train 400 million people by 2022, and overcomes the constraints of the traditional built environment of a school and/or college campus , since we know India has the largest college age population in the world of “125 million” (Economic Times, 6 March 2016).
Project Management: Role of RISE DirectorWBS Tasks
TaskLead Start End
Duration (Days) % Complete Working Days
Days Complete
Days Remaining
1Leadership/Project Mgmt/Strategy Stuart Copeland 4-Apr-16 6-Apr-17 368 0% 264 1 367
1.1
Financials Research, Risk Analysis of Alphabetic Inc and Liberty International PLC CSR and Media Profile 4-Apr-16 13-Apr-16 10 10% 8 1 9
1.2
Write funding proposals and meet for collaboration with Google UK and Virgin Media Communications 2-May-16 11-May-16 10 0% 8 0 10
1.3
Review SLAs for email marketing, website, and technology 4-Jul-16 23-Jul-16 20 0% 15 0 20
1.4
Power Hour Lead generation for appointment bookings 4-Apr-16 6-Apr-17 365 0% 264 0 365
1.5
Monortoring/oversight of R.I.S.E. funding to be reported to founders (narratives/spreadsheets) 4-Apr-16 6-Apr-17 133 0% 264 0 133
1.6
Set weekly financial targets and bi weekly confernce meetings between overseas and UK offices 4-Apr-16 6-Apr-17 52 0% 264 0 52
1.7
Speculative proposals for grants for expansion of R.I.S.E team in Scotland, Wales, and Northern Irleand 4-Apr-16 14-May-16 41 3% 30 1 40
Project Management: Role of Steph
2
Enterprise School Challenge Expansion Steph Warren 0-Jan-00 0-Jan-00 1 #DIV/0! 0 ### ###
2.1
Foundation Chaity Grants Research/applications TBC TBC 0% ### 0 0
2.2
Guidance for Corporate Partner Volunteers TBC TBC 0% ### 0 0
2.3lead generation and appointment booking TBC TBC 0% ### 0 0
2.4
contribute to Annual Report and Strategic Policies TBC TBC 0% ### 0 0
Project Management: Role of Founders (Sanju)
4Oversight and Monitoring Founders 0-Jan-00 0-Jan-00 1 #DIV/0! 0 ### ###
4.1Press Release Statements TBC TBC 0% ### 0 0
4.2
Collaborate with Skill India (government initative) TBC TBC 0% ### 0 0
4.3
Meet with Global Ultimate Owner of Google UK and Virgin Media Communications TBC TBC 0% ### 0 0
4.4
Meetings with Stuart and Steph to monitor progress TBC TBC 0% ### 0 0
Project Management: Collaboration with RISE India Team
3 Collaboration RISE India Team 0-Jan-00 0-Jan-00 1 0% 0 0 1
3.1
Source, cost and decide on Wined Up Computers from Africa case experince (£50/£60 per machine) TBC TBC 0% ### 0 0
3.2Set operational goals and milestones TBC TBC 0% ### 0 0
3.3
Decide where best to focud funding geographically in rural India TBC TBC 0% ### 0 0
3.4
Feedback on UK fundraising to Founders TBC TBC 0% ### 0 0