Corporate Overview of Supply Chain Insights LLC

Supply Chain Insights, LLC © 2012

Supply Chain InsightsDelivering Actionable Advice to the Supply Chain

Leadership Team

BRICKSMatterThe Role of Supply Chains in Building Market-Driven Differentiation

LORA M. CECERE CHARLES W. CHASE JR.

BookPublishes in August

2012


Corporate Mission

A new approach to help those that manage supply chain teams improve value-based outcomes through research-based:– Advisory Services– Communities– Training

Current Market• Supply chain management is 30 years old. Companies still are

searching to define excellence. • Practices have shifted from supply-driven to market-driven and

current consulting and consortias have not kept pace.• There is a SCM talent gap in the 2nd and 3rd generation of leaders.• The sale of AMR Research to Gartner has left a hole in the market.• We are at the downward side of the hill of ERP and APS markets

with a new technology market forming to sense and shape demand and supply.

• Social technologies and communities offer a new way to serve the market globally.

• There is no holistic service to help—research, community and training—the new Chief Supply Chain Organization(CSCO).

Research Agenda

• April 15. S&OP: Solving the Puzzle• May 1. What does it mean to be Market Driven?• May 1. The Voice of the Supply Chain Leader• May 15. S&OP and Agility. What does it Mean?• May 30. Big Data Supply Chains. Go Big or Go Home.• June 15. The State of the SCM Infrastructure. What do I do?• July 15. Digital Path to Purchase. The Way Forward on Consumer

Products• August 15. Demand Driven Manufacturing. What does it Mean? Really?• August 15. Mobile. It Changes Everything.• September 1. 30 Years of Supply Chain Management. What have we

Learned? A Retrospective. • October 1. Safe and Secure Supply Chains. Fulfilling the Brand Promise.


Go-to Market Model

Advisory

TrainingCommunity

Research


Values

• Research Sells. Relationships Renew. Research is at the core of what we do, but we are known for building differentiated relationships with clients.

• Integrity: A fact-based approach.• Humility: We Serve our Clients. • Holistic Approach: We help clients see the big picture

first.


Advisory

Fee-based services with clients focusing on supply chain insights from frameworks and research


Research

Open Research: Monthly Reports

Subscription Research: Community Research and eBooks based on Supply Chain Index and Community Insights

Research Projects: Custom Research with use by Citation Policy


Community

• Launch Global Community June 2012• Start to sell advertising for the community in the summer

of 2012• Weekly video updates into the community starting in

March. • Tiered membership. Roll out the program in June 2012.• Build benchmark capabilities by June 2012• Launch the “Supply chain Super Hero” Reward System

in the summer of 2012.


Community Levels

Executive Audience: CSCOs and Executive

VPs

Directors of Supply Chain Management

Wider Global Audience

2013: Executive Roundtable Invitation Only

2013: Director Level: Active participants in benchmarking.

2012: Open to EVERYONE GLOBALLY for Free

Open for posting third-party videos,

blogs and reports. Sell advertising.

Reward System:

Supply Chain Super Heroes


Community Essentials

• Community management: Log on, social capabilities (Newsfeed, relationship essentials, friend management, people like you, security, group discussions).

• Community enrichment: blogs, videos, podcasts, ratings and reviews of software and consulting partners, ask and answer systems.

• Community loyalty: reward system with progressive rewards based on a point-based system with badges based on levels.

• Community essentials: Advertising, job postings, research project sign-ups, "want ads“.

• Community commerce: Ability to buy books, publications, event admittance on the site.


Supply Chain Super Heroes

S-Men

Digital Atlas

Titanium Titan Shaman

Community Facilitator

Good Karma

Increasing Knowledge

BadgesCommunity Facilitation

Ivy InsightsResearcher


Reward System


Training

• Late 2012: Launch training after the community and advisory services are successful.

• 2013: Launch a certification program


About the Organization


First Year Ramp

December 2012

1.3 Million• Launch Web Presence

• Build Content• Launch Book

• Build the SCI Productivity Index

• Launch Advisory Services• Launch Community

• Sponsored Research

December 2013

4.6 Million• Successful at CI Index

and Benchmarking• Launch Community

Mobile Application• Hold First Event• Hire and Train Research Team

• Publish Ebooks

Jan2012

Feb2012

March2012

April2012

May2012

June2012

July2012

August2012

September2012

October2012

November2012

December2012

Jan2013

Feb. 2013

March2013

April2013

May2013

June2013

July2013


January-June 2012: Build Phase

Lora Cecere, CEO

Jill Smith, Administration

Naomi Frye, Community Manager

Heather Hart, Research Director

Michael Hambrick, Computer

Networking and Administration

Abby Mayer, Research Intern


Q1 2013: Launch PhaseLora Cecere, CEO

Sales

Director of Sales

Sales Administrator

Research

Admin

Quantitative Research Analysis

Analyst 1

Analyst 2

Analyst 3

Community Management and

Customer Experience

Community Manager

Director of Marketing

Contract Resources for

Publication


Marketing


Events

Client Relationships


Q4 2013: Ramp UpLora Cecere,

CEO

Sales

Director of Sales

Sales Administrator

Research

Admin

Quantitative Research Analysis 1

Quantative Research Analysis 2

Supply Chain Index

Researcher

Analyst 1

Analyst 2

Analyst 3

Analyst 4

Community Management and

Customer Experience

Community Manager 1

Community Manager 2

Director of Marketing


Publication


Marketing


Events

Client Relationships


Research Examples


Great Recession:Leaders sensed Market Changes 5x Faster


In 2011…Supply chains are grappling withskyrocketing costs and supply volatility.

Struggling with the integration of businessplanning and supply chain planningtechnologies.

Supply chains experienced a disruption.

Companies have multiple S&OP processes.

Industry progress on working capital has stalled.

90%

87%

85%

62%

!

Source: Supply Chain Resilience 2011 © 2011 The Business Continuity Institute. All Rights Reserved.


Inside-Out Inside-Out

Supply Chain Tipping Points1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999

S&OP

Evolution of the PC

JIT

Theory ofConstraints

Supply Chain Organization

Re-Engineering the Organization

(Michael Hammer)

Internet/Email

eProcurement

Total QualityManagement

RFID

Vertical SiloExcellence

Efficient Order toCash Processes

+ Islands ofExcellence

ManufacturingExcellence

+

Supply Chain Excellence = Supply Chain Excellence =


Inside-Out Outside-In

Value-Based OutcomesDelivered by Horizontal Processes

+

Supply Chain Excellence = Supply Chain Excellence =

Supply Chain Tipping Points2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Y2K

Lean Six Sigma

.com

Demand Driven Concepts

Vertical SiloExcellence

Outsourcing Effectiveness

Social Responsibility

CSCO

Market-Driven Value Networks


Evolution of Supply Chain Excellence

Align

ResilientReliable

Adapt

Efficient

Building Horizontal Connector

ContinuousTesting

LearningImproving

Orchestrate

Sense Demand

and Supply

Shape Demand andSupply based

on Market

DemandVolatility

Supply Volatility

Right Product

Right Place

Right Time

Right Cost

Cost

Procure to pay/order to

cash


S&OP Evolution

Manufacturing-Driven

Deliver a Feasible Plan for Operations

Sales Driven

Match Demandwith Supply

Business-planning Driven

Coordination of Plans

Demand Driven

Sense andShape Demand

Market Driven

Orchestrate Demand

Market to Market

Greater Benefit• Growth• Resilience• Efficiency


Who is Lora?•Partner at Altimeter Group (leader in open

research)

•7 years of Management Experience leading

Analyst Teams at Gartner and AMR Research

•8 years Experience in Marketing and Selling

Supply Chain Software at Descartes Systems

Group and Manugistics (now JDA)

•15 Years Leading teams in Manufacturing and

Distribution operations for Clorox,

Kraft/General Foods, Nestle/Dreyers

Grand Ice Cream and Procter & Gamble.


Where do you find Lora?

Contact Information:

[email protected]

Blog: www.supplychainshaman.com

(3500 pageviews/month)

Twitter: lcecere 2900 followers. Rated

as the top rated supply chain social

network user.

Linkedin:

linkedin.com/pub/lora-cecere/0/196/573

(2300 in the network)

Corporate Overview of Supply Chain Insights LLC

Business

Transcript of Corporate Overview of Supply Chain Insights LLC