CORPORATE IDENTITY GUIDELINE...If you have any queries, please contact Mayuri at 62599391 or email:...
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CORPORATE IDENTITY GUIDELINE
Transcript of CORPORATE IDENTITY GUIDELINE...If you have any queries, please contact Mayuri at 62599391 or email:...
CORPORATE IDENTITY GUIDELINE
• The golden Trefoil on a bright blue background represents the sun shining over all the children of the world.
• The three leaves represent the three-fold Promise as originally laid down by the founder.
• The base of the stalk
represents the flame
of the love of humanity.
• PP stands for “Pandu Puteri” –
the Malay term for Girl Guides...
GGS PRIMARY LOGO
COLOUR USAGE
Vertical Format Consistent usage of this
format is advocated at
all times.
Horizontal Format As an alternative in
instances where there
are space constraints
GGS SECONDARY LOGO (I)
GGS SECONDARY LOGO (II)
Blue 100C 80M
(PMS Reflex Blue C)
Yellow 100Y 15M
(PMS 012C)
COLOURS OF THE LOGO
IMPROPER USAGE
PERIMETER CONTROL & MINIMUM SIZE
USE OF LOGO
&
OTHER
APPROVED VERSIONS
• The main face and brand for GGS - not to
be altered in any way.
• To be used on official letterhead, annual
report, etc – regarded as the ‘company
name’ of GGS.
• For clarity, place logo on white or light
background.
PRIMARY
LOGO
• A more informal logo for use on badges,
uniforms, events, internal communications,
etc.
• Can be used on its own or with the GGS tag
line.
• For maximum clarity, place on a white or
light background.
SECONDARY LOGO (I)
SECONDARY LOGO (II)
• A more informal logo for use on patches and
badges only.
• Can be used on its own.
• For maximum clarity, place on a white or
light background.
TYPEFACE
GGS TAGLINE
Can be used in email correspondences after sign-off, with the Primary Logo placed on top of page.
Example
Dear Guiders
Further to my email of 28 July 2012, I attach the programme for your information. Please note that the
Awards Presentation Ceremony will begin at 9.30 am.
There will be breakout sessions on the following topics which will be held concurrently by the respective
Commissioners and their Committees
You are requested to select one of the sessions and indicate your choice by using the online registration
at http://www.i-edu.com.sg/ggsbooking/eapps/guider_conference2012. Please reply by Wednesday
12 September 2012. If you have any queries, please contact Mayuri at 62599391 or email:
I look forward to meeting you at the Guiders’ Conference and Awards Presentation Ceremony.
Yours in Guiding
Mrs Chua Yen Ching
Chief Commissioner GIRL GUIDES SINGAPORE• 9 Bishan Street 14, Singapore 579785 • Tel: +65 6259 9391 • Fax: +65 6259 5452 • http://www.girlguides.org.sg
• Only ONE Logo can be used in the same correspondence.
• Consistent use of the Logo is integral to the application of GGS Corporate Identity.
• Logos, colours and typefaces may NOT be changed, distorted, substituted, realigned or enlarged disproportionately.
• Guidelines on minimum size, clear space perimeter are also available.
• Corporate ID guidelines are accessible to
members and staff on GGS website.
• Corporate ID guidelines are available in
every staff common folder.
• Hard copy of GGS Corporate ID guidelines
are also available for viewing at HQ.
• Forward queries and requests for digital
copies of logos to:
