Red bull (mayuri)
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Transcript of Red bull (mayuri)
Red bullMayuriSrivastavaJCASCKanpur
Introduction
A well known leading energydrink and beverages brand
in the market with its positivecustomer based brand equity.
“So How does Red bull become a leading brand in this competitive market?”
Red bull skillfully
connected with youtharound the globe and did it
differently than anyone else.
“How is Red bull differentiable
from the other brands?”
Red bull designed slender
shaped cans in silver and blue
colour .
Red bull
cans
Unique style and size
The content on
Red bull cans was
different from
traditional soft drinks.
“How Red bull communicated
with its customer”
Red bull developed an
integrated marketing
communication plan to reach its target audience
1.
Advertisements
Red Bull jumped into an
advertisement slogan
which was "it gives
you wings“
2.Events
Red bull Rampage
Red bull flugtag
Red bull Crashed ice
Red bull Snow thrill
3. Sports team
“Red bull paid more focus on
athletes as they need an
energy drink the most”
4. Endorsement
”Red Bull added celebrity
endorsements and
mainstream sport athletes to
its roster of endorsements”
Red bull
did it so
well.
Recap• How does Red bull become a leading brand
in this competitive market?
• How is Red bull differentiable from other brands?
• How Red bull communicated with its customer so well?