Corporate identity

MD AZIZUR RAHMANEMAIL-azizurmlis@gmail.com

Corporate identity

Today

• Corporate identity refers to an organization's unique characteristics which are rooted in the behaviour of members of the organization

Corporate identity concept

• Corporate design (logos, uniforms, corporate colors etc.)

• Corporate communication (advertising, public relations, information, etc.)

• Corporate behavior (internal values, norms, etc.)

Building Corporate Identity

1. Capture the personality of the corporation2. Make sure it appears spontaneous3. Work until it is unique4. Align all products and services to it5. Communicate it in everything you do6. Try to describe it in as few words as possible:

Hewlett Packard - “invent”3M - “innovation” Jaguar - “gorgeous”

Corporate Identity Impact

When you have corporate identity “right” it will touch on everybody in the company, from the person who answers the phone to the CEO. While the logo and the company look is important, the way employees communicate with customers, how you project your values day to day, how you manage your team - that is what builds corporate identity.

Changing corporate identity

Visual identity

Corporate colours

Media and Corporate identity