Corporate Fundraising Session
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Transcript of Corporate Fundraising Session
W e lc o m e to th e
C o r p o r a t e F u n d r a is in g S e s s io n
“Ta k in g A d v a n ta g e o f E c o n o m ic C h a n g e ”
I s th e r e a p o s i t iv e m e s s a g e fo r fu n d r a is e r s ?
M a r c h 2 6 t h 2 0 0 9
S tructure of the S ess ion• I n t e r a c t iv e Q u e s t io n & A n s w e r
p a n e l d is c u s s io n w i t h 2 p a r t s .
• P a r t 1 C h a r i t y p a r t n e r s h ip s – a s p a r t o f C S R s t r a t e g y /p r o g r a m m e
• P a r t 2 P la n n in g , c o m m u n ic a t in g , im p le m e n t in g a n d e v a lu a t in g c h a r i t y p a r t n e r s h ip s
S tructure of the S ess ion
• Case studies from Bank Scotland (Ireland) and Weightwatchers Ireland
• Questions from the
audience
Objectives• S h o w h o w o u r p a n e l o f r e p r e s e n ta t iv e s v ie w c o r p o r a t e fu n d r a is in g in th e c u r r e n t e c o n o m ic c l im a te .
• O u t l in e w h a t c o r p o r a te fu n d r a is e r s c a n d o to r e s p o n d p o s i t iv e ly to c h a n g in g t im e s
Objectives• P r o v id e c o r p o r a t e fu n d r a is e r s w i t h a n in s ig h t in t o h o w b u s in e s s e s a p p r o a c h th e i r c h a r i t y p r o g r a m m e s ; th e b u s in e s s c a s e a n d th e v a lu e o f a s u c c e s s f u l c h a r i t y p a r t n e r s h ip in c lu d in g m e a s u r a b le o u t c o m e s .
Business in the Community
A non-profit organisation committed to promoting
corporate responsibility to top companies
Community Respected in the Community
Environment Respectful of the Environment
Marketplace Integrity in the supply chain and customer
services
Workplace A Great Place to Work
Corporate Responsibility
InnovateInspire Lead
Tailored services•Design & implement CSR programmes•Measure & report performance•Issue based research•Profiling opportunities
Structured programmes for social inclusion
Business Commitment
500+ Companies
55 CoreMembers
BITCI advises on best practice in strategic corporate community involvement programmes. • Financial giving/charity
partnerships• Employer supported volunteering• Donation of resources.
Business in the Community
• 41 companies are actively engaged in strategic community programmes
• Realisation for business is that making a real difference takes more than money .
• Best assets are their employees
Business in the Community
• Companies are moving
away from the charity model of just cheque book giving to a strategy that embraces many components including employee engagement.
Business in the Community
Business in the Community
Benefits of Employee Engagement • Increased loyalty• Staff morale and motivation• Skill Development• Staff retention
• Employee Engagement
• Cause Related
• Charity of Choice
• Good Neighbour
Examples of Community Involvement
R e a c h in g o u t t o th e C o m m u n i t y
Corporate Community Involvement
Glanbia launches Avonmore fundraising challenge for Barretstown
AOL
Fettercairn Youth Horse Project
CR in a Recession
• Embedded CR rather than an add on.• Reputation and customer choice key
factors• Business with a long term view and
responsible practices will be better prepared to manage market uncertainty.
Q u e s t io n 1G iv e n th e c u r r e n t c l im a te o f d o o m a n d g lo o m , h o w h a s th e e c o n o m ic d o w n tu r n
a f f e c t e d y o u r C S R s t r a t e g y in r e la t io n to c h a r i t a b le
g iv in g ?
Q u e s t io n 2
H o w d o y o u s e e a c h a r i t y o f th e y e a r p r o g r a m m e s u p p o r t in g y o u r c o r e b u s in e s s o b je c t iv e s ?
Q u e s t io n 3
H o w d o e s y o u r c h a r i t y o f t h e y e a r p r o g r a m m e f i t w i t h in t h e b r o a d e r C S R
p o l ic y o f y o u r o r g a n is a t io n ?
Q u e s t io n 4T h e r e a r e m a n y w o r t h y
c a u s e s in I r e la n d w i t h o v e r 7 ,0 0 0 r e g is t e r e d c h a r i t ie s .
H o w d o y o u g o a b o u t s e le c t in g y o u r c h a r i t y o f
c h o ic e ?
CAS E S TUDY
B a n k o f S c o t la n d (I r e la n d )
Rhona O’Connor
Bank of Scotland IreA little about what we do
BoSI Charity
National Grant ProgrammeBoSI support a number of one year and multi year projects and initiatives throughout Ireland. These projects tend to be aligned towards improving the local Community and Financial Literacy.
BoSI Charity
Community Action ProgrammeThe Community Action Programme supports projects with individual donations of up to €10,000 for community enhancement – For example Homelessness, Youth or Elderly focused Projects
BoSI Charity
Matching Funds ProgrammeBOSI match colleagues individual fundraising efforts € for € up to a maximum of €500 per individual per year for any eligible charity of their choice.
BoSI Charity
Volunteering ProgrammeThis programme provides encouragement, opportunities and support to colleagues who are donating their time to support the community in which they live. Colleagues who regularly volunteer in their own time can apply for funds to support a project in their chosen charity.
• Teams can volunteer to do work in the community as a team building exercise or Away Day.
• If individuals carry out volunteer work on a regular basis the Bank will pay their salary for one day and so they can work as a volunteer for their charity for this day.
BoSI Charity
Charity of the YearOur Aim – To raise €100,000 for our Charity of the Year• The creation of a capital expenditure type project or
programme. Not a contribution towards recurring expenditure.
• Proposal must show imagination or innovation and the ability to capture the attention of BOSI colleagues on whom we are reliant to raise €100,000.
• Proposal must include how BOSI colleagues could become involved nationally with charity either through volunteering or other means (in conjunction with the proposal or on-going activities).
BoSI Charity
The Proposal must contain• Charity Name• The purpose and goals of the organisation • Define briefly the project the support is being sought for. • How many people will potentially benefit as a result of the
funding.• What is the long term effect of the project.• Is there a wider community impact.• Is any further funding required for this project.• Is the project sustainable.
BoSI CharityThe Challenge has to be embraced by the staff Charity and Project must be one the staff relate to
This not an easy challenge and needs every one to get involved.
Senior Management must be seen to be involved and support the challenge
Regular Updates. Keep hype up!
Events are organised across the country to raise this money …. Salary Draw, Sponsored Walks, comedy nights, head shaves, BBQ, Slim in, copper coin collection … and lots more.
BoSI Charity
€137,000
BoSI Charity
BoSI Charity
Q u e s t io n s f r o m th e a u d ie n c e
Q u e s t io n 5H o w d o b o th o r g a n is a t io n s i.e . th e b u s in e s s a n d th e c h a r i t y e n c o u r a g e a n d
m o t iv a t e m a n a g e m e n t a n d s ta f f t o s u p p o r t a c a u s e ?
Q u e s t io n 6H o w im p o r t a n t is s ta f f
in v o lv e m e n t in y o u r c h a r i t y p r o g r a m m e ?
Q u e s t io n 7A r e y o u r e q u i r e d to ju s t i f y in v e s tm e n t in C S R /c h a r i t y p a r t n e r s h ip s a n d h o w c a n c h a r i t ie s h e lp y o u d o th is ?
Q u e s t io n 8 In y o u r o p in io n , h o w
im p o r t a n t is i t t o m a n a g e a c h a r i t y ’s e x p e c t a t io n s ?
A n d w h y ?
Q u e s t io n 9H o w d o s ta f f f e e l a b o u t th e m o n e y th e y r a is e ? D o th e y k n o w e x a c t ly w h e r e th e
m o n e y g o e s ?
Q u e s t io n 1 0H o w d o y o u k n o w w h e th e r a c h a r i t y p a r t n e r s h ip h a s
b e e n s u c c e s s f u l?
Q u e s t io n s f r o m th e a u d ie n c e
A n y f in a l q u e s t io n s f r o m th e f lo o r t o th e p a n e l
T h a n k y o u to o u r p a n e l f o r ta k in g p a r t & to th e a u d ie n c e fo r y o u r
p a r t ic ip a t io n .