Cor molenaar phare presentatie

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Transcript of Cor molenaar phare presentatie

  • 1. The impact of internet on shopping Shopping in an internet society [email protected] 4 maart 13

2. Cor Molenaar @cormolenaarmaandag 4 maart 13 3. Restructuring retailNew buying behaviorIntegra6on internet and technologymaandag 4 maart 13 4. maandag 4 maart 13 5. Orientation Research/informa6on Communica6on Ac6on Trading sitesGoogle / yahoo comparison site Problem/ need Choice/ decision shop/dealerbuying brandsites webshops orienta2on decisionSurng, cha6ng, twi8er,googlemaandag 4 maart 13 6. Turnover less costs is protTurnover is lowerCosts are too highProts are lossesEec%vity and eciency Through technology and partnershipmaandag 4 maart 13 7. 2. Buyers know more about products than salespersons and discuss on social mediamaandag 4 maart 13 8. 3. Ac6vate sensesmaandag 4 maart 13 9. maandag 4 maart 13 10. 4. Smaller shopsmaandag 4 maart 13 11. 5. Internet in shopsmaandag 4 maart 13 12. 6. Dierent role suppliers Supply chains implodemaandag 4 maart 13 13. Burberrys New Look As soon as e-commerce showed signs of eclipsing tradi2onal store sales, retailers altered design strategies, making stores smaller and replacing posters with digital signage. Then, high tech POS systems linked supply chain to in-store customer service reps and roaming Apple store a8endants started comple2ng transac2ons via iPhones. Now Burberry has turned its Regent Street store, housed in a 192-year-old London building, into a futuris2c model. The historic store, near renowned Savile Row and Bond Street, is a one-of-a-kind digitally advanced opera2on that many consider emblema2c of the next wave of stores to compete in an online and increasingly mobile world.maandag 4 maart 13 14. 7. Integra6on smartphonesmaandag 4 maart 13 15. 8. Augmented realitymaandag 4 maart 13 16. maandag 4 maart 13 17. maandag 4 maart 13 18. maandag 4 maart 13 19. 9. Virtual wallsmaandag 4 maart 13 20. maandag 4 maart 13 21. 10. Shops will be less (30%) and smaller (50%)maandag 4 maart 13 22. 11. Storage close by Shopping loca6ons en centesmaandag 4 maart 13 23. 12. Shops and webshops will be mul6-channel, but s6ll dierentmaandag 4 maart 13 24. 13.Councils have to change their policy, more shop friendlymaandag 4 maart 13 25. maandag 4 maart 13 26. 14. A new retailmodelTradi6onal Sales Internet Sales ClassicalWebshops with a shop/ Pure Players Retailers pop-up stores Shops with a webshop Tradi6onal Sales/online sales in shopmaandag 4 maart 13 27. Online shoppingDierent shops SmartphonesSocial mediaDierent mo6va6onTablets Google Dierent mobility QRcodesTradi6onal SalesInternet Sales Classical Webshops with a shop/Pure Players Retailers pop-up stores Shops with a webshop Tradi6onal Sales/online sales in shop Oine OnlineNew buying behavior New roles and rela6ons Imploding supply chainmaandag 4 maart 13 28. 15.Omnichannel and ecommerce Facilitate buying processmaandag 4 maart 13 29. maandag 4 maart 13 30. maandag 4 maart 13 31. maandag 4 maart 13 32. The future is a challengemaandag 4 maart 13 33. Ghent Web Valley & Bloovi presentsc o n f e r e n c e 2013 Speaker @Phare Conference 2013maandag 4 maart 13