Copyright © 2012 Key Research. Confidential and proprietary. Bay of Plenty Regional Council...

Copyright © 2012 Key Research. Confidential and proprietary.

Bay of Plenty Regional Council

Tauranga Harbour Perceptions StudyFinal Report

August 2012


Introduction

The Bay of Plenty Regional Council (BOPRC) is responsible for managing the Tauranga Harbour programme involving the integrated and coordinated management of and protection of the natural resources of Tauranga Harbour and its catchment. The vision for Tauranga Harbour is:

To fulfill the potential of Tauranga Harbour to tangata whenua, the community and our visitors by actively protecting and enhancing its mauri, restoring its special places and developing its potential to contribute to our well-being today and for future generations.

To achieve this vision, the programme coordinates Council’s various work on the harbour and its catchment across a number of activities in the Ten Year Plan. For example, soil and water programmes based on reducing sediment, erosion control and improving water quality in Tauranga Harbour are delivered through the Sustainable Land Management Activity and water quality monitoring is delivered through the Regional Monitoring Activity.

By coordinating these activities, the programme will communicate the state of Tauranga Harbour.

The ‘Tauranga Harbour Perceptions Study’ will be used as a tool in monitoring and communicating the state of Tauranga Harbour, and will contribute to an annual report card.

Communications about Tauranga Harbour will address four audiences:

1. Stakeholders directly involved such as the Port of Tauranga;

2. Stakeholders directly involved but with less direct influence such as land care groups;

3. Audiences directly affected by the ‘health’ of the harbour – users of the harbour but not members of a formal group such as recreational boaties;

4. Audiences indirectly affected by the health of the harbour – the general rate paying population of the region.

The ‘Tauranga Harbour Perceptions Study’ captures feedback from audiences 3 and 4 as outlined above. The Specific Research Objectives were:

• To identify what is important to residents with regard to Tauranga Harbour;

• To understand the perceptions of residents towards Tauranga Harbour;

• To determine the most desired actions that residents want for Tauranga Harbour management;

• To identify communications preferences for receiving information about Tauranga Harbour.


Methodology

Benchmarking and Tracking Study

This is the initial study for a three year benchmarking and tracking study of the perceptions of residents towards Tauranga Harbour.

This benchmarking study includes a statistically robust telephone survey of residents in the Western Bay of Plenty (including Tauranga City Council and Western Bay of Plenty District) and the rest of the Bay of Plenty (BOP) region.

This survey will be repeated in 2013, and 2014.

For comparative purposes the survey methodology and target sample size will remain similar for subsequent studies.

Sample

A stratified random sample of residents from the Western Bay of Plenty (including Tauranga City Council and Western Bay of Plenty District), Waihi, Rotorua, and Whakatane were selected for participation.

Interviewing took place between 17 July and 14 August 2012.

The total sample of residents was 607 and quotas were enforced by area as follows:

• 543 from Western Bay of Plenty (including Tauranga City Council and Western Bay of Plenty District);

• 10 Waihi;

• 5 Rotorua;

• 5 Whakatane.

Quotas were also enforced to ensure the sample was broadly representative of the local demographics.

The data was then weighted by age and gender to ensure an accurate demographically representative sample was achieved.

The results for this survey have an overall margin of error of +/- 3.97% at the 95% confidence level.

Members from the Recreational Forum were also invited to participate in the survey (n=44).

Interviewing for this audience took place between 7 August and 14 August 2012.

The findings from this audience have been illustrated alongside the findings from the sample of residents throughout the report.


Executive SummaryPerceptions of Tauranga Harbour

The visually appealing look of the harbour and harbour foreshore and the Monitoring and study of the harbour’s water and natural ecosystems were aspects that respondents rated relatively high in terms of both importance and satisfaction.

Management of the Development of commercial use of the harbour for Port and cruise ship activity was the aspect with the largest proportion of respondents who were satisfied (56% of respondents were Very satisfied or Satisfied).

The following aspects are prioritised as requiring a focus for improvement as they were perceived by respondents to be deteriorating and were underperforming relative to the level of importance placed upon them by respondents.

The water quality in the harbour (24% of respondents perceived as deteriorating);

Minimising contamination of the harbour from discharges, such as stormwater and sewage (20% of respondents perceived as deteriorating);

Minimising sedimentation entering the harbour (22% of respondents perceived as deteriorating);

Minimising the effects of industrial, orcharding and farming activities on the harbour (18% of respondents perceived as deteriorating).

The most frequently stated reasons for those who perceived that The water quality of Tauranga Harbour was deteriorating were Pollution, runoff and effluent (45%) and Sea lettuce and mangroves (25%). The grounding of the MV Rena was perceived by 21% of these respondents to have decreased The water quality of Tauranga Harbour.

Nearly one half of respondents (49%) stated that the most important aspect in the management of the harbour was Keeping it clean/pollution free.

Over four in ten respondents (43%) stated ways in which their experience of the harbour could be enhanced. Residents were most likely to state that Getting rid of the sea lettuce would enhance their experience of the harbour (35%), while Recreational Users were most likely to state If it was cleaner (24%) this would enhance their experience of the harbour.

Almost three in ten respondents (28%) stated that there were activities in or around the Tauranga Harbour which they disapproved of. Respondents were most likely to disapprove of Jet skis, jet boats or water skiers (26%) and Commercial fishing (14%).

In addition to General Pollution (36%), the greatest areas of concern for the harbour were Sea lettuce (34%), Water quality (26%), Sedimentation and silt (22%) and Mangroves (21%).


Executive SummaryActions for the management of Tauranga Harbour

The most desired actions for ongoing management of Tauranga Harbour were:

Sustainability of the natural ecosystem, including management of the water quality, cleanliness, natural habitats, plants, wildlife, fish and shellfish;

Management of sea lettuce, mangroves, black swans and silt;

Management of discharge into the harbour, including management of sewage, effluent, farm runoff and pollution.

The Bay of Plenty Regional Council was the agency that the greatest proportion of respondents (32%) expected should take the lead in managing these actions.

Almost three in ten Tauranga City respondents (28%) stated that the Bay of Plenty Regional Council should take the lead in managing these actions. However, one quarter of Tauranga City respondents (25%) stated that the Tauranga City Council should take the lead in managing these actions.

Communications preferences Over one third of respondents (34%) stated that They didn’t have enough information to make decisions and would like access to more information

about the state of the harbour. While a similar proportion (35%) stated that They didn’t have enough information to make decisions and would like access to more information about what the Bay of Plenty Regional Council is doing to improve the harbour.

Respondents from Western Bay of Plenty District were more likely than those from Tauranga City to require access to more information about the state of the harbour and actions the Bay of Plenty Regional Council is taking to improve the harbour.

The two most frequently stated specific types of information that respondents would like to access were information on the Health of the harbour, including water quality, cleanliness, pollution, mangrove and sea lettuce management, sewage and farm runoff , and on the Monitoring and management that is in place and results of monitoring.

Respondents would most like to receive information via Local Newspapers (62%), followed by Newsletters, (such as Coast Care and Council Catchup) (46%), the Regional Council’s website (44%), Brochures and publications (42%) and the Regional Council’s Backyard publication (41%).


Recommendations (I)Communications Strategy

Angles Priorities 18 – 39 years 40 – 64 years 64 + years1. Dealing with sea lettuce2. Improving facilities3. Keeping the harbour clean and pollution free4. Access to the harbour for recreational use5. Improved water quality

A. Local newspapers

B. Regional Council website

C. Regional Council newsletters, such as Coast Care and Council Catchup

D. Brochures and other publications

E. Backyard publication

F. Email

G. Field days or working bees

H. Social Media

A. Local newspapers

B. Regional Council newsletters, such as Coast Care and Council Catchup

C. Regional Council website

D. Brochures and other publications

E. Backyard publication

A. Local newspapers

B. Regional Council newsletters, such as Coast Care and Council Catchup

C. Brochures and other publications

D. Backyard publication

1. Jet skis, jet boats and water skiers2. Commercial fishing and fish farms

1. Keeping the harbour clean and pollution free2. Access to the harbour for all and recreational use

1. Pollution to the harbour2. Sea lettuce3. Water quality4. Sedimentation and silt5. Mangroves

1. Sustainability of natural ecosystems2. Better management of sea lettuce, mangroves,

black swans and silt3. Management of discharges into the harbour

1. The health of the harbour2. Monitoring and management that is in place

and the results of monitoring

Residents Messaging Medium

To enhance experience

Most desired actions

Most important

Biggest issues

Types of information

Disapproval

n=563


Recommendations (II)Communications Strategy

Angles Priorities Most preferred communication channels

1. If it was cleaner2. Better control of the mangroves3. Improve facilities

A. Regional Council website

B. Backyard publication

C. Local newspapers

D. Field days and working bees

E. Brochures and other publications

F. Regional Council newsletters, such as Coast Care, Regional Policy Statement (RPS), On-Site Effluent Treatment (OSET) Regional Plan, schools and Council Catchup

G. Face-to-face meetings with Council staff

H. Public meetings

I. Email

1. Jet skis, jet boats and water skiers

1. Access to the harbour for all and recreational use2. Keeping the harbour clean and pollution free3. Water quality / kept healthy for the sea life and wildlife

1. Water quality2. Sedimentation and silt

1. Sustainability of natural ecosystems

1. Everything

Recreational Users Forum Messaging Medium

To enhance experience

Most desired actions

Most important

Biggest issues

Types of information

Disapproval

n=44


Dashboard

Importance vs. Satisfaction

Q13

Mean Rating (-2 to +2)

Sustaining traditional cultural practices and knowledge in and around the harbour.

Commercial use of the harbour for Port and cruise ship activity.

Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour.

Using the harbour without conflict from other users.

The visually appealing look of the harbour and harbour foreshore.

Minimising the effects of industrial, orcharding and farming activities on the harbour.

Minimising sedimentation entering the harbour.

Monitoring and study of the harbour’s water and natural ecosystems.

Sustaining native plants, fish and animals in and around the harbour.

Minimising contamination of the harbour from discharges, such as stormwater and sewage.

Water quality in the harbour.

-0.9

-0.6

-1.7

-1.6

-1.8

-3.1

-3.1

-2.2

-2.6

-3.6

-3.3

Sustaining traditional cultural practices and knowledge in and around the harbour.


Natural ecosystems, landscapes and seascapes of the harbour.

Conflict from other harbour users.


The effects of industrial, orcharding and farming activities on the harbour.



Native plants, fish and animals in and around the harbour.

Contamination of the harbour from discharges, such as stormwater and sewage.


0.22

0.60

0.25

0.07

0.45

-0.09

-0.08

0.60

0.14

-0.03

-0.06

Perceived state of the HarbourNegative Positive

Q11 & Q15

Mean Rating (Max 10)

In order of Importance

Worse Better

The most significant gap between Importance and Performance was for Minimising contamination of the harbour from discharges, such as stormwater and sewage (-3.6) and Water quality in the harbour (-3.3). These were also rated as the two most important aspects of the

Tauranga Harbour, and the overall perception was that both of these aspects were deteriorating.


6.5 7 7.5 8 8.5 9 9.5 10

5

5.5

6

6.5

7

7.5

11

10

9

8

7

6

5

4

3

2

1

Importance Mean Rating (Max 10)

Satis

facti

on M

ean

Ratin

g (M

ax 1

0)

Maintenance Strength

Need for improvement Focus for Improvement

Priority Areas for Focus Q13, Q11 & Q15

Perception Better Perception Worse

1. Water quality in the harbour2. Minimising contamination of the harbour from

discharges, such as stormwater and sewage3. Sustaining native plants, fish and animals in and

around the harbour4. Monitoring and study of the harbour’s water and

natural ecosystems5. Minimising sedimentation entering the harbour

6. The visually appealing look of the harbour and harbour foreshore

7. Minimising the effects of industrial, orcharding and farming activities on the harbour

8. Using the harbour without conflict from other users

9. Minimising modifications to the natural ecosystems, landscapes and seascapes of the

harbour10. Commercial use of the harbour for Port and

cruise ship activity11. Sustaining traditional cultural practices and

knowledge in and around the harbour

Copyright © 2012 Key Research. Confidential and proprietary.Copyright © 2012 Key Research. Confidential and proprietary.

Usage


Usage

Over the past year how often have you visited, used, or had any interaction with the Tauranga Harbour?

Q4% of respondents

Total Sample Residents Recreational Users0.0100966328456792 0.00910951356541257 0.02272727272727290.0515202711379829 0.0555467221683049

0.163832861400913 0.173084452700452

0.0454545454545455

0.265745291234234 0.268752028026963

0.227272727272727

0.15226136350719 0.155280013585904

0.113636363636364

0.160185237061917 0.162046960739936

0.136363636363636

0.0592307055161617 0.0514263556808351

0.15909090909091

0.135502328399711 0.123001622271093

0.295454545454547

Every couple of days

Weekly

Fortnightly

Around once a month

Once or twice a year

Never

Other

Series1

n=607 n=563 n=44

= small base size

•More often in summer. (4)•When I fish.•While driving past.

Over one quarter of Residents (27%) use, visit or have some kind of interaction with the harbour Around once a month. Recreational Users were more than twice as likely as Residents to use, visit or have some kind of interaction with the harbour on a Daily basis (30% compared

with 12% for Residents).


Usage

Over the past year how often have you visited, used, or had any interaction with the Tauranga Harbour?

Q4% of respondents

Residents Tauranga City Council

WBOP DC Outside WBOP 18-39 40-64 65+ Urban Rural0.00910951356541257 0.0187891678995046 0.01089402013025460.009221198071093320.00605223340569702 0.02753407904241670.0555467221683049

0.02334111056858180.0912629253818263

0.129923667491036

0.03268206039076380.06573964666957390.07199978619827640.0497402559189333

0.0674979322864165

0.1730844527004520.183906171786664

0.153975071697911

0.221284515968013

0.2188903980775270.1435094996179570.1580169478981660.17335473776034

0.173260147831557

0.2687520280269630.269355116219548

0.2747925732583

0.19827210266363

0.2815588757705590.289232377357670.2083477238339580.271020402504609

0.265293431078288

0.1552800135859040.1897638776958990.118003955676277

0.06568695460378180.1653188451224190.163966730519912

0.12233056213407

0.1716012962982240.118817279184326

0.1620469607399360.1477848799979190.1839266548497950.132553375816523

0.145327900254240.19483641966488

0.124556978159332

0.1464035714033350.194296760926519

0.05142635568083510.05517311518104540.0481890488712279

0.0333220284635962

0.05267300525894190.0346714141626182

0.0821913443194531

0.04754728207207390.0594701546221235

0.1230016222710930.1281626887311380.111060602365160.175103347085064

0.09265489499529910.0988227139362981

0.2185392819551360.1377083250246920.0938302150283533

0.0438540079083572 0.00796514209591479

Daily

Every couple of days

Weekly

Fortnightly

Around once a month

Once or twice a year

Never

Other

Don't know

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

Area Age Urban / RuralResidents

= small base size

Over two out of ten Residents (22%) in the 65+ year old age group have visited, used or had an interaction with the Tauranga Harbour Daily in the past year. This is significantly more than Residents in the 18-39 year old (9%) and 40-64 year old (10%) age groups.


Usage

What is your main use or interaction with Tauranga Harbour?

Q5% of respondents

Multiple responses allowed

Other

Driving over / past

Jet skiing

Work related

Water skiing / biscuit riding / wakeboarding

Sailing

Collecting shellfish / diving

Kayaking / paddle boarding / waka ama / row

boating

Fishing off the land

Boating (Motorised)

Swimming

Recreational on harbour edges / reserves

Fishing off a boat

Passive enjoyment / enjoying the view

Walking

0.091

0.045

0.023

0.091

0.227

0.091

0.295

0.159

0.159

0.364

0.432

0.318

0.00600000000000001

0.013

0.013

0.034

0.032

0.026

0.074

0.134

0.167

0.235

0.26

0.312

0.354

0.52

0.00500000000000001

0.016

0.019

0.031

0.031

0.031

0.086

0.13

0.177

0.229

0.253

0.316

0.36

0.504

Total Sample Residents Recreational Users

n=576 n=532 n=44

= small base size

Over one half of the Residents interviewed (52%) enjoy the harbour while Walking, and over one third (35%) stated that their main interaction with the harbour was Passive enjoyment/enjoying the view.


Usage

What is your main use or interaction with Tauranga Harbour?

Q5% of respondents

Multiple responses allowed

ResidentsArea Age Urban / Rural

Tauranga City Council WBOP DC Outside

WBOP 18-39 40-64 65+ Urban Rural

Walking 52% 57% 45% 45% 48% 51% 61% 57% 42%

Passive enjoyment / enjoying the view 35% 34% 35% 60% 31% 30% 53% 36% 34%

Fishing off a boat 31% 27% 37% 33% 36% 33% 21% 28% 38%

Recreational on harbour edges/reserves 26% 31% 18% 28% 27% 27% 21% 27% 24%

Swimming 23% 23% 23% 33% 34% 20% 11% 25% 21%

Boating (Motorised) 17% 12% 23% 14% 17% 20% 9% 15% 20%

Fishing off the land/beach 13% 15% 11% 14% 21% 10% 9% 15% 11%

Kayaking/paddle boarding/waka ama/row boating 7% 8% 6% 14% 9% 8% 3% 8% 6%

Water skiing/biscuit riding/wakeboarding 3% 4% 2% 14% 6% 3% 0% 4% 2%

Sailing 3% 2% 3% 14% 2% 4% 3% 3% 4%

Collecting shellfish / diving 3% 3% 3% 4% 5% 2% 2% 2% 4%

Jet skiing 1% 1% 1% 10% 2% 1% 0% 1% 2%

Work related 1% 1% 2% 0% 0% 2% 2% 1% 1%

Driving over / past 1% 1% 0% 0% 0% 1% 1% 1% 0%

n=532 n=302 n=211 n=20 n=191 n=226 n=115 n=357 n=174

= small base size

Almost six out of ten Residents from the Tauranga City Council area (57%) use the harbour for Walking compared to less than half of the Residents in WBOP DC (45%) or Outside WBOP (45%) . Residents from Outside WBOP were significantly more likely to use the harbour

for Passive enjoyment/enjoying the view (60%) than Tauranga City Council Residents (35%) or WBOP DC Residents (35%).


Usage

Is there anything that would enhance your experience with the Tauranga Harbour?

Q6% of respondents


3% 3% 2%

54% 55%

41%

43% 42%

57%Yes

No

Don’t know

n=607 n=563 n=44

= small base size

Over four out of ten Residents (42%) and almost six out of ten Recreational Users (57%) stated ways in which their experience of the harbour could be enhanced.


Usage

Is there anything that would enhance your experience with the Tauranga Harbour?

Q6% of respondents


WBOP DC Outside WBOP 18-39 40-64 65+ Urban Rural

3% 3% 5% 4% 3% 5% 4% 3%

55% 56% 51%

76% 65%

47%52% 55% 54%

42% 41% 44%

24%31%

50%43% 41% 43%Yes

No

Don’t know

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186


= small base size

Residents in the Tauranga City Council (41%) and WBOP DC (44%) areas were more likely to state that there was something that could be done to enhance their experience of the harbour than Outside WBOP Residents. Residents in the 18-39 year old age group were least likely to state that there was

something that could be done to enhance their experience of the harbour (31%) and Residents in the 40-64 year old age group were most likely (50%) to state ways in which their experience of the harbour could be enhanced.


n=261 n=236 n=25

Other

More fish, no commercial fishing in the harbour

Better lanes/markings

Dredging the harbour

Improved access

Environmental management**

Better control of the mangroves

If it was cleaner

Improve facilities*

Get rid of the sea lettuce

0.2

0.16

0.12

0.08

0.2

0.24

0.2

0.12

0.114710695527008

0.0286066087038188

0.0372624376006203

0.0440394338946118

0.0509414240643044

0.090327180520148

0.0875323598035784

0.0965099105880062

0.259893486109093

0.347910309247378

0.122892241695521

0.0258624628665292

0.033687964160315

0.0551631818390986

0.0575660053156217

0.0893365251884131

0.0983210418829607

0.110274482810776

0.254148084328382

0.32604755952853


Usage

What would enhance your experience with the Tauranga Harbour?

Q7% of respondents= small base size

* Including boat ramps, toilets, picnic areas, walkways, cycleways, and playgrounds.** Including less pollution, more planting, erosion control and black swan eradication

Residents were most likely to state that Getting rid of the sea lettuce would enhance their experience of the harbour (35% compared with 12% for Recreational Users), while Recreational Users were most likely to state If it was cleaner (24% compared with 10% for Residents) would

enhance their experience with the harbour.


Usage

What would enhance your experience with the Tauranga Harbour?

Q7% of respondents




Get rid of the sea lettuce 35% 36% 35% 0% 37% 34% 33% 33% 38%

Improve facilities* 26% 30% 21% 27% 43% 22% 16% 30% 18%

If it was cleaner 10% 10% 9% 14% 10% 9% 11% 9% 10%

Environmental management** 9% 6% 12% 18% 0% 12% 12% 7% 13%

Better control of the mangroves 9% 6% 13% 0% 0% 11% 14% 8% 10%

Improved access 5% 2% 8% 14% 0% 8% 4% 5% 6%

Dredging the harbour 4% 3% 5% 13% 3% 5% 5% 4% 5%

Better lanes/markings 4% 5% 1% 13% 7% 3% 1% 4% 4%

More fish, no commercial fishing in the harbour 3% 1% 5% 0% 0% 4% 3% 1% 6%

Other 11% 14% 8% 13% 13% 11% 10% 13% 8%

n=236 n=127 n=103 n=5 n=62 n=121 n=53 n=155 n=80

= small base size

* Including boat ramps, toilets, picnic areas, walkways, cycleways, and playgrounds.** Including less pollution, more planting, erosion control and black swan eradication

Residents in the 18-39 year old age group were most likely to state that Improved facilities would enhance their experience with the Tauranga Harbour (43%), likewise Urban Residents were also significantly more likely than Rural Residents to state this.


Usage

Are there any activities in or around the Tauranga Harbour which you disapprove of?

Q8% of respondents

Total Sample Residents Recreational Users1% 1%

71% 72%

52%

28% 27%

48%

Yes

No

Don’t know

n=607 n=563 n=44

= small base size

Just over one quarter of Residents (27%) and almost one half of Recreational Users (48%) stated that there were activities in or around the Tauranga Harbour which they disapproved of.


Usage

Are there any activities in or around the Tauranga Harbour which you disapprove of?

Q8% of respondents


WBOP DC Outside WBOP 18-39 40-64 65+ Urban Rural0.01 0.02 0.01 0.02 0.01 0.01

0.7200000000000010.750000000000003 0.680.8 0.81

0.68 0.6700000000000030.750000000000003

0.660000000000003

0.27 0.250.3

0.2 0.19

0.3100000000000010.3100000000000010.24

0.330000000000002Yes

No

Don’t know


n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

= small base size

Residents from WBOP DC were most likely to state that there were activities in or around the Tauranga Harbour which they disapproved of (30%), while Residents in the 18-39 year old age group (19%) and Urban Residents were least likely (24%).


Usage

What activities in or around the Tauranga Harbour do you disapprove of?


n=171 n=150 n=21

Other

The port expansion / activity

Culling of the swans

Lack of horse / dog control by owners

Lack of management of mangroves / sea lettuce / swans

Over use / over collection of shellfish

Land development near the harbour

Inconsiderate / dangerous boaties

Dredging of the harbour

The rubbish / Sewerage / Pollution from Rena

Effluent / farm runoff / Industrial discharge

Comercial fishing / The fish farm

Jet skis / jet boats / skiers

14%

5%

5%

5%

14%

5%

10%

14%

43%

11%

1%

3%

3%

5%

4%

4%

6%

7%

10%

10%

14%

24%

11%

2%

3%

3%

4%

4%

6%

6%

6%

9%

10%

14%

26%


Residents (24%) and particularly Recreational Users (43%) were most likely to state that they disapprove of Jet skis/jet boats/skiers.


Usage

What activities in or around the Tauranga Harbour do you disapprove of?

Q9% of respondents




Jet skis / jet boats / skiers 24% 24% 24% 0% 16% 30% 18% 24% 23%

Comercial fishing / The fish farm 14% 12% 15% 34% 11% 15% 14% 17% 10%

The rubbish / Sewage / Pollution from Rena 10% 10% 11% 0% 17% 9% 7% 10% 10%

Effluent / farm runoff / Industrial discharge 10% 9% 11% 16% 11% 9% 11% 5% 17%

Dredging of the harbour 7% 9% 4% 17% 11% 6% 5% 9% 4%

Inconsiderate / dangerous boaties 6% 6% 6% 0% 11% 4% 4% 6% 6%

Lack of management of mangroves / sea lettuce / swans 5% 4% 6% 0% 0% 5% 10% 4% 7%

Land development near the harbour 4% 2% 8% 0% 0% 5% 8% 3% 7%

Over use / over collection of shellfish 4% 4% 3% 32% 6% 5% 2% 4% 5%

Culling of the swans 3% 1% 5% 17% 0% 4% 5% 3% 4%

Lack of horse / dog control by owners 3% 4% 2% 0% 5% 1% 5% 2% 4%

The port expansion / activity 1% 2% 1% 0% 0% 3% 0% 3% 0%

Other 11% 14% 7% 0% 11% 6% 19% 14% 5%

n=150 n=77 n=69 n=4 n=37 n=75 n=38 n=89 n=60

= small base size

The 40-64 year old age group was most likely to state that they disapprove of Jet skis/jet boats/skiers, while the 18-39 year old age group was most likely to state that they disapprove of The rubbish/Sewage/Pollution from the Rena. Rural Residents were significantly more likely to

state that they disapprove of Effluent/farm runoff/Industrial discharge (17% compared with 5% for Urban Residents).


Importance


I don’t know

Other

Getting rid of the sea lettuce / mangroves

Using it for economic reasons / Keeping the Port going / cruise ships coming

Water quality / Kept healthy for the sea life and wildlife

Being visually pleasing / Maintaining the natural state

Access to the harbour for all / Recreational use

Keeping it clean / pollution free

2%

4%

5%

5%

10%

13%

27%

50%

2%

4%

5%

5%

12%

13%

27%

49%

2%

7%

30%

11%

36%

34%


Importance

What is the most important thing to you about the harbour?

Q10% of respondents

n=607 n=563 n=44

= small base size

One half of Residents stated that the most important thing about the harbour was Keeping it clean/pollution free, while over one third of Recreational Users (36%) stated that the most important thing about the harbour was Access to the harbour for all/Recreational use.


% of respondents

Residents

Area Age Urban / Rural

Tauranga City

CouncilWBOP DC Outside


Keeping it clean / pollution free 50% 49% 49% 67% 55% 49% 42% 49% 52%

Access to the harbour for all / Recreational use 27% 26% 28% 18% 31% 26% 22% 27% 27%

Being visually pleasing / Keeping the natural state 13% 14% 12% 10% 7% 15% 17% 15% 8%

Water quality / Kept healthy for the sea life and wildlife 10% 9% 13% 3% 10% 13% 6% 9% 12%

Using it for economic reasons / Keeping the Port going / cruise ships coming 5% 6% 4% 13% 4% 4% 9% 7% 3%

Getting rid of the sea lettuce / mangroves 5% 3% 7% 0% 0% 6% 10% 4% 6%

Other 4% 4% 6% 0% 3% 4% 7% 4% 6%

I don’t know 2% 3% 1% 0% 2% 2% 4% 3% 2%

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

ImportanceWhat is the most important thing to you about the harbour?

Q10

= small base size

Just over two thirds of Residents Outside WBOP (67%) stated that the most important thing about the harbour was Keeping it clean/pollution free, while just under one third of Residents in the 18-39 year old age range (31%) stated that the most important thing about the harbour

was Access to the harbour for all/Recreational use.


% of respondentsImportance

How important, or unimportant are each of the following aspects to do with the Tauranga Harbour to you?

Q11

That traditional cultural practices and knowledge are sustained in and around the harbour

That commercial use of the harbour for Port and cruise ship activity can develop.



The harbour and harbour foreshore looks visually appealing.



The harbour’s water and natural ecosystems are frequently monitored and studied.




30%

35%

39%

48%

55%

62%

61%

61%

69%

79%

83%

26%

34%

32%

33%

34%

23%

25%

31%

24%

16%

14%

28%

21%

18%

13%

9%

12%

9%

6%

5%

3%

3%

6%

5%

5%

2%

1%

1%

1%

1%

1%

5%

4%

2%

1%

1%

1%

1%

1%

5%

1%

4%

3%

1%

3%

1%

2%

Very important (9-10) Important (7-8) Neither (5-6)Not important (3-4) Not important at all (1-2) Don't know

n=607

Mean rating(Max 10)

9.36

9.28

8.95

8.78

8.69

8.63

8.57

8.26

7.77

7.44

7.04

Almost all respondents (97%) rated Water quality in the harbour as Important or Very important to them. Although still rated as Important or Very important by over half of the respondents (56%), That traditional cultural practices and knowledge are sustained in and around the

harbour was the least important aspect listed.


Mean rating (Max 10)Importance

How important, or unimportant are each of the following aspects to do with the Tauranga harbour to you?

Q11


Water quality in the harbour. 9.36 9.38 9.07

Minimising contamination of the harbour from discharges, such as stormwater and sewage. 9.28 9.27 9.33

Sustaining native plants, fish and animals in and around the harbour. 8.95 8.98 8.55

The harbour’s water and natural ecosystems are frequently monitored and studied. 8.78 8.79 8.64

Minimising sedimentation entering the harbour. 8.69 8.69 8.70

Minimising the effects of industrial, orcharding and farming activities on the harbour. 8.63 8.64 8.47

The harbour and harbour foreshore looks visually appealing. 8.57 8.59 8.36

Using the harbour without conflict from other users. 8.26 8.29 7.90

Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. 7.77 7.77 7.67

That commercial use of the harbour for Port and cruise ship activity can develop. 7.44 7.51 6.55

That traditional cultural practices and knowledge are sustained in and around the harbour 7.04 7.02 7.28

n=607 n=563 n=44

= small base size

Residents were most likely to rate Water quality in the harbour as Important or Very important to them, while Recreational Users were most likely to rate Minimising contamination of the harbour from discharges, such as stormwater and sewage as Important or Very important.


State of the Harbour


% of respondentsState of the Harbour

How much better or worse has each of the following aspects become over the last few years?

Q13

The effects of industrial, orcharding and farming activities on the harbour.



Contamination of the harbour from discharges, such as stormwater and sewage.

Conflict from other harbour users.

Native plants, fish and animals in and around the harbour.

Sustaining traditional cultural practices and knowledge in and around the harbour

Natural ecosystems, landscapes and seascapes of the harbour.




3%

4%

6%

4%

4%

7%

6%

7%

12%

11%

16%

11%

14%

12%

15%

11%

20%

14%

24%

33%

24%

32%

42%

38%

42%

40%

54%

37%

46%

47%

40%

31%

32%

14%

16%

19%

14%

9%

14%

6%

9%

8%

3%

6%

4%

6%

5%

6%

2%

4%

2%

3%

3%

1%

3%

26%

22%

16%

21%

20%

18%

26%

10%

4%

30%

11%

A lot better (5) Better (4) Neither (3) Worse (2) A lot worse (1) Don't know

n=607

Mean rating(-2 to +2)

0.60

0.60

0.45

0.25

0.22

0.14

0.07

-0.03

-0.06

-0.08

-0.09

Almost one half of the respondents (48%) stated that Commercial use of the harbour for Port and cruise ship activity was Better or A lot Better over the last few years. While only 14% of respondents stated that The effects of industrial, orcharding and farming activities on the

harbour was Better or A lot Better over the last few years, and 18% stated it was Worse or A lot worse.


State of the Harbour Q13

How much better or worse has each of the following aspects to do with the Tauranga Harbour become over the last few years?

Mean Rating (-2 to +2)


Commercial use of the harbour for Port and cruise ship activity. 0.60 0.63 0.27

Monitoring and study of the harbour’s water and natural ecosystems. 0.60 0.56 0.94

The visually appealing look of the harbour and harbour foreshore. 0.45 0.47 0.24

Natural ecosystems, landscapes and seascapes of the harbour. 0.25 0.28 -0.10

Sustaining traditional cultural practices and knowledge in and around the harbour 0.22 0.23 0.06

Native plants, fish and animals in and around the harbour. 0.14 0.14 0.18

Conflict from other harbour users. 0.07 0.08 0.05

Contamination of the harbour from discharges, such as stormwater and sewage. -0.03 -0.05 0.13

Water quality in the harbour. -0.06 -0.07 0.10

Minimising sedimentation entering the harbour. -0.08 -0.09 0.02

The effects of industrial, orcharding and farming activities on the harbour. -0.09 -0.09 -0.06

n=607 n=563 n=44

= small base size

Residents were most likely to state that Commercial use of the harbour for Port and cruise ship activity had improved over the last few years, while Recreational Users were most likely to state that Monitoring and study of the harbour’s water and natural ecosystems had improved.


Natural ecosystems, landscapes and seascapes of the harbour

Reasons for stating that the Natural ecosystems, landscapes and seascapes of the harbour is getting worse

Q13A

n=71

Reasons for dissatisfaction with management of Natural ecosystems, landscapes and seascapes of the harbour

Q16A% of respondentsMultiple responses allowed

I don’t know

Other

Pollution / Run off / The Rena

Sea lettuce / Mangroves

Too much development / Increased popu-lation / Industry impact

Not enough is being done / Better mon-itoring / planning is needed

13%

17%

11%

16%

17%

32%

Total Samplen=74

Other

Erosion

Pollution / Run off / Effluent / Rubbish

The Rena

Sea lettuce / Mangroves / Seaweed

Too much development / Increased popu-lation / Industrial impact

14%

8%

14%

17%

25%

28%

Total Sample

Too much development/Increased population/Industrial impact was the most frequently stated reason for the Natural ecosystems, landscapes and seascapes of the harbour deteriorating (28%), and Not enough is being done/Better monitoring/planning is needed was the most

frequently reported reason for dissatisfaction with this aspect (32%).


Water quality in the harbour

Reasons for stating that the Water quality in the harbour is getting worse

Q13B

Other

Erosion

Not enough is being done / It is getting worse


The Rena


Pollution / Runoff / Effluent / Rubbish

3%

1%

10%

16%

21%

25%

45%

Total Sample n=150

Reasons for dissatisfaction with management of Water quality in the harbour

Q16B

I don’t know

Other

Too much development / Increased popu-lation / Industry impact

The water quality is bad – general comment

The Rena / Oil

Not enough is being done / Better mon-itoring / Planning is needed

Sea lettuce / Mangroves

Pollution / Runoff / Effluent

7%

3%

3%

9%

14%

17%

22%

28%

Total Sample n=121

% of respondentsMultiple responses allowed

Too much development/Increased population/Industrial impact was the most frequently stated reason for the Tauranga Harbour getting worse (28%), and Not enough is being done/Better monitoring/planning is needed was the most frequently reported reason for dissatisfaction (32%).

Pollution/Runoff/Effluent/Rubbish was the most frequently stated reason for the Water quality of the harbour deteriorating (45%), and Pollution/Runoff/Effluent was the most frequently reported reason for dissatisfaction with this aspect (28%).


Conflict from other harbour users

Reasons for stating that the Conflict from other harbour users is getting worse

Q13C

Other

People are being intolerant / disrespect-ful of others

Cultural issues

Oil / The Rena / Pollution

People being irresponsible with jet skis / boats

More people using it / Overcrowding

15%

9%

9%

10%

26%

36%

Total Sample n=68

Reasons for dissatisfaction with management of Conflict from other harbour users

Q16C% of respondentsMultiple responses allowed

I don’t know

Other

People are being intolerant / disrespect-ful of others

Oil / The Rena / Pollution

More people using it / Overcrowding

Cultural issues

Needs more controlling / rules / educa-tion

People being irresponsible with jet skis / boats

10%

17%

5%

5%

10%

11%

18%

28%

Total Sample n=57

More people using it/Overcrowding was the most frequently stated reason for the Conflict from other harbour users deteriorating (36%), and People being irresponsible with jet skis/boats was the most frequently reported reason for dissatisfaction with this aspect (28%).


Native plants, fish and animals in and around the harbour

Reasons for stating that the Native plants, fish and animals in and around the harbour is getting worse

Q13D

Other


The Rena / Oil

Not enough is being done / Habitats are being destroyed


Pollution / sedimentation / runoff

There are less fish / wildlife / plants

12%

6%

10%

10%

19%

23%

33%

Total Sample n=113

Reasons for dissatisfaction with management of Native plants, fish and animals in and around the harbour

Q16D% of respondentsMultiple responses allowed

I don’t know

Other


The Rena / Oil

Need more planting

Pollution / sedimentation / runoff


There are less fish / wildlife / plants

Not enough is being done / Habitats are being destroyed

6%

9%

6%

7%

9%

12%

13%

16%

27%

Total Sample n=82

There are less fish/wildlife/plants was the most frequently stated reason for the Native plants, fish and animals in and around the harbour deteriorating (33%), and Not enough is being done/Habitats are being destroyed was the most frequently reported reason for dissatisfaction

with this aspect (27%).


Minimising sedimentation entering the harbour

Reasons for stating that Sedimentation entering the harbour is getting worse

Q13E

Other

Ships / boats disturbing it

The weather / Heavy rain


Pollution / Runoff / Silt / Oil from the Rena

Not enough is being done / It is a prob-lem

13%

3%

11%

24%

25%

33%

Total Sample n=132

Reasons for dissatisfaction with management of Minimising sedimentation entering the harbour

Q16E

I don’t know

Other

Ships / boats disturbing it




It is a problem – general comment

Not enough is being done / Better mon-itoring / controls needed

4%

9%

2%

10%

10%

11%

19%

38%

Total Sample n=129


Not enough is being done/It is a problem was the most frequently stated reason for the Sediment entering the harbour deteriorating (33%), and Not enough is being done/Better monitoring/ controls needed was the most frequently reported reason for dissatisfaction with this

aspect (38%).


Contamination of the harbour from discharges, such as stormwater and sewage

Reasons for stating that Contamination of the harbour from discharges is getting worse

Q13F

Other


The sewerage system / stormwater system is not good enough*


Pollution / Run off / Silt / Oil from the Rena


11%

10%

15%

21%

23%

25%

Total Sample n=126

Reasons for dissatisfaction with management of Contamination of the harbour from discharges

Q16F

I don't know

Other




The sewerage system / stormwater system is not good enough*

Not enough is being done / There is a lack of management

6%

9%

3%

9%

16%

28%

31%

Total Sample n=135*The pipes leak, it goes into the harbour


Too much development/Increased population/Industrial impact was the most frequently stated reason for the Contamination of the harbour from discharges, such as stormwater and sewage deteriorating (25%), and Not enough is being done/There is a lack of management was the

most frequently reported reason for dissatisfaction with this aspect (31%).


The effects of industrial, orcharding and farming activities on the harbour

Reasons for stating that The effects of industrial, orcharding and farming activities on the harbour is getting

worse

Q13G

Other


More sea lettuce / mangroves


More regulations / controls are need

Pollution / Farm / orchard runoff / ef-fluent / sprays / chemicals

12%

5%

6%

7%

19%

53%

Total Sample n=118

Reasons for dissatisfaction with management of The effects of industrial, orcharding and farming activities

Q16G

I don't know

Other


More sea lettuce / mangroves / sedi-mentation

More regulations / controls are need


Pollution / Farm / orchard runoff / ef-fluent / sprays / chemicals

7%

15%

1%

4%

21%

23%

33%

Total Sample n=108


Pollution/farm/orchard runoff/effluent/sprays/chemicals was the most frequently stated reason for the Effects of industrial orcharding and farming activities on the harbour deteriorating (53%), and Pollution/Farm/orchard runoff/effluent/sprays/chemicals was the most frequently reported

reason for dissatisfaction with this aspect (33%).


Commercial use of the harbour for Port and cruise ship activity

Reasons for stating that the Commercial use of the harbour for Port and cruise ship activity is getting worse

Q13H

Other

The Rena incident

Ships are polluting the harbour

Good for the economy but not for the environment

More ships coming and going

12%

12%

14%

15%

48%

Total Sample n=50

= small base size

Reasons for dissatisfaction with management of Commercial use of the harbour for Port and cruise ship

activity

Q16H

n=46


I don't know

Other

The Rena incident

Lack of planning / consultation

More ships coming and going

Good for the economy but not for the environment

10%

19%

10%

14%

23%

24%

Total Sample

More ships coming and going was the most frequently stated reason for the Commercial use of the harbour for Port and cruise ship activity deteriorating (48%), and Good for the economy but not for the environment was the most frequently reported reason for dissatisfaction with

this aspect (24%).


Monitoring and study of the harbour’s water and natural ecosystems

Reasons for stating that Monitoring and study of the harbour’s water and natural ecosystems is getting worse

Q13I

I don’t know

Other

The sea lettuce / mangroves are still there

More has to be done / I don’t think anything has been done

7%

39%

17%

38%

Total Sample n=24

Reasons for dissatisfaction with management of Monitoring and study of the harbour’s water and

natural ecosystems

Q16I

I don’t know

Other

The sea lettuce / mangroves are still there

More has to be done / I don’t think anything has been done

19%

24%

1%

57%

Total Sample n=52


= small base size

More has to be done/I don’t think anything has been done was the most frequently stated reason for the Monitoring and study of the harbour’s water and natural ecosystems deteriorating (38%), and More has to be done/I don’t think anything has been done was the most frequently

reported reason for dissatisfaction with this aspect (57%).


The visually appealing look of the harbour and harbour foreshore

Reasons for stating that The visually appealing look of the harbour and harbour foreshore is getting worse

Q13J

I don’t know

Other

Some areas need more maintenance

The rubbish / pollution

Residential and commercial growth

Sea lettuce / mangroves

3%

15%

10%

11%

17%

48%

Total Sample n=64

Reasons for dissatisfaction with management of The visually appealing look of the harbour and harbour

foreshore

Q16J

I don’t know

Other

Some areas need more maintenance

It is OK now

Greater management required / there is no management

Residential and commercial growth

The rubbish / pollution

Sea lettuce / mangroves

12%

5%

1%

5%

11%

16%

21%

34%

Total Sample n=59


Sea lettuce/mangroves was the most frequently stated reason for The visually appealing look of the harbour and harbour foreshore deteriorating (48%), and Sea lettuce/mangroves was the most frequently reported reason for dissatisfaction with this aspect (34%).


Sustaining traditional cultural practices and knowledge in and around the harbour

Reasons for stating that Sustaining traditional cultural practises and knowledge in and around the harbour is

getting worse

Q13K

I don’t know

Other

I don’t like the consultation process / It holds up development

Council needs to promote more cultural awareness / Education about different cul-

tures is needed

The council doesn’t know enough about Maori practices / the Iwi

No improvements / it is getting worse

Limited ability to gather kaimoana

7%

24%

8%

10%

11%

17%

22%

Total Sample n=35

= small base size

Reasons for dissatisfaction with management of Sustaining traditional cultural practises and knowledge in

and around the harbour

Q16K

I don’t know

Other

No improvements / it is getting worse

Limited ability to gather kaimoana

The council doesn’t know enough about Maori practices / local Iwi

I haven't heard or seen anything

I don’t like the consultation process / It holds up devel-opment

Council needs to promote more cultural awareness / Educa-tion about different cultures is needed

Access for all / equal treatment

15%

14%

5%

6%

8%

9%

11%

20%

20%

Total Sample n=64


Limited ability to gather kaimoana was the most frequently stated reason for Sustaining traditional cultural practices and knowledge in and around the harbour deteriorating (22%), and Access for all/equal treatment was the most frequently reported reason for dissatisfaction with

this aspect (20%).



Do you think the overall state of the Tauranga Harbour over the last few years has become…?

Q14% of respondents


4% 4% 7%4% 4%

7%

24% 24%

27%

39% 39%

34%

23% 23%23%

6% 6% 2%A lot better (5)

A little better (4)

Neither (3)

A little worse (2)

A lot worse (1)

Don’t know

n=607 n=563 n=44

= small base size

Mean (Max 5) 3.02 3.03 2.85

29% 29% 25%

28%34%

28%

Almost three in ten Residents (29%) stated that the overall state of the Tauranga Harbour over the last few years had become A little better or A lot better, compared with one quarter of Recreational Users.


n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186


Do you think the overall state of the Tauranga Harbour over the last few years has become…?

Q14% of respondents



4% 2% 3%

17%

2% 4% 7% 3% 5%4% 5% 4%

7%

3%5%

5%4%

5%

24% 22% 26%

26%

23%

27% 18%21%

29%

39% 41% 37%

37%

40%

39%

38% 42%

33%

23% 22% 26%25%

21%

23% 22%24%

6% 8% 4%13%

7% 4%9% 8% 4%


A lot better

A little better

Neither

A little worse

A lot worseDon’t know / Refused

Mean rating (Max 5) 3.03 3.06 3.01 2.83 3.11 2.92 3.15 3.09 2.93

= small base size

Significantly fewer Residents from Outside WBOP perceived the state of the harbour to be improving (13% compared to 30% in other areas), although care must be taken when interpreting data from such a small sample size as these findings may not be representative of the wider

audience.


Biggest Issues

What do you think are the current biggest issues for the harbour? – Top 11

Q24% of respondents

Dwindling shellfish stocks

Dwindling fish stocks

Stormwater pollution

Sewage Discharges

Balancing economic growth and the environment

The port (pollution, expansion)

Mangroves

Sedimentation / Silt

Water quality

Sea lettuce

Pollution (general)

20%

23%

7%

16%

9%

16%

41%

55%

55%

39%

34%

10%

12%

14%

14%

20%

21%

19%

20%

23%

34%

36%

11%

12%

13%

15%

19%

21%

21%

22%

26%

34%

36%


n=607 n=563 n=44

= small base size

For Residents, the main areas of concern for the health/management of the harbour were Pollution (36%) and Sea lettuce (34%), however for Recreational Users, Water Quality (55%) and Sedimentation/Silt (55%) were the main areas of concern.



Black swans 7% 7% 11%

Lack of facilities* 7% 7% 14%

Rena 4% 4% 2%

Sea grass decline 4% 4% 0%

Recreation use conflicts 4% 3% 11%

Dredging 3% 3% 2%

Effluent/Farm runoff 2% 2% 2%

Access for everyone 1% 1% 0%

Overuse/Population growth 1% 1% 2%

Erosion 1% 1% 0%

Other 7% 6% 16%

Don't know 9% 10% 2%

n=607 n=563 n=44

Biggest Issues

What do you think are the current biggest issues for the harbour? – Bottom 10


*Including toilets, boat ramps, walkways, cycleways and parking.

Recreational Users were significantly more likely to state Lack of facilities (14% compared to 7% for Residents) and Recreation use conflicts (11% compared to 3% of Residents) as a concern for the harbour.


% of respondents




Pollution (general) 36% 38% 35% 29% 35% 39% 31% 37% 35%Sea lettuce 34% 31% 40% 20% 21% 41% 42% 33% 37%Water quality 23% 21% 27% 23% 23% 24% 23% 22% 27%The port (pollution, expansion) 21% 21% 20% 21% 27% 18% 16% 20% 22%Sedimentation / Silt 20% 15% 27% 20% 11% 25% 23% 16% 27%Balancing economic growth and the environment 20% 15% 26% 26% 18% 22% 18% 19% 22%Mangroves 19% 12% 29% 16% 12% 23% 23% 15% 28%Sewage Discharges 14% 13% 16% 9% 14% 16% 11% 12% 19%Stormwater pollution 14% 14% 15% 12% 15% 15% 11% 13% 15%Dwindling fish stocks 12% 7% 17% 20% 11% 14% 7% 8% 19%Dwindling shellfish stocks 10% 6% 14% 20% 10% 11% 6% 6% 17%Black swans 7% 2% 12% 16% 3% 6% 14% 5% 11%Lack of facilities* 7% 2% 13% 8% 5% 9% 4% 3% 14%Sea grass decline 4% 2% 6% 16% 3% 5% 6% 3% 7%Rena 4% 5% 4% 3% 7% 4% 1% 4% 5%Dredging 3% 4% 3% 0% 2% 4% 5% 3% 4%Recreation use conflicts 3% 3% 4% 10% 2% 5% 2% 3% 5%Effluent/Farm runoff 2% 2% 3% 3% 1% 3% 2% 2% 2%Access for everyone 1% 1% 2% 0% 1% 2% 1% 1% 2%Overuse/Population growth 1% 1% 1% 0% 1% 1% 1% 1% 2%Erosion 1% 0% 1% 0% 0% 2% 0% 1% 0%Other 6% 7% 7% 0% 3% 7% 9% 7% 5%Don't know 10% 12% 5% 35% 16% 6% 8% 13% 4%

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

Biggest IssuesThe What do you think are the current biggest issues for the harbour?

Q24

*Including toilets, boat ramps, walkways, cycleways and parking.

= small base size

Residents in Tauranga City Council were least likely to state that Sediment/Silt (15%) and Mangroves (12%) as one of the main areas of concern for the health/management of the harbour, whereas Residents in WBOP DC were most likely to state Sea lettuce (40%). Residents in the

18-39 year old age range were the age group most likely to state The port (pollution, expansion) as one of the main area of concern (27%).


Satisfaction


% of respondentsSatisfaction

How satisfied are you with the management of the following aspects?

Q15






That traditional cultural practices and knowledge are sustained in and around the harbour.


The harbour’s water and natural ecosystems are frequently monitored and studied.


The harbour and harbour foreshore looks visually appealing.

That commercial use of the harbour for Port and cruise ship activity can develop.

4%

5%

7%

7%

8%

9%

11%

11%

13%

17%

15%

21%

24%

22%

28%

34%

24%

32%

28%

35%

42%

41%

37%

31%

33%

36%

29%

32%

29%

25%

28%

27%

27%

11%

11%

14%

8%

13%

8%

9%

4%

6%

6%

5%

6%

7%

6%

4%

5%

3%

4%

3%

2%

3%

2%

21%

22%

18%

17%

10%

24%

14%

29%

16%

5%

10%

Very satisfied (9-10) Satisfied (7-8) Neither (5-6) Dissatisfied (3-4) Very dissatisfied (1-2) Don't know

n=607

Mean rating(Max 10)

6.88

6.81

6.64

6.58

6.34

6.14

6.07

6.05

5.70

5.64

5.55

Satisfaction was highest with That commercial use of the harbour for Port and cruise ship activity can develop and The harbour and harbour foreshore looks visually appealing and lowest with Minimising the effects of industrial, orcharding and farming activities on the harbour.


SatisfactionHow satisfied are you with the management of the following aspects to do with the Tauranga Harbour?

Q15Mean Rating (Max 10)


That commercial use of the harbour for Port and cruise ship activity can develop. 6.88 6.95 5.83

The harbour and harbour foreshore looks visually appealing. 6.81 6.88 5.95

Using the harbour without conflict from other users. 6.64 6.73 5.47

The harbour’s water and natural ecosystems are frequently monitored and studied. 6.58 6.63 6.00

Sustaining native plants, fish and animals in and around the harbour. 6.34 6.40 5.44

That traditional cultural practices and knowledge are sustained in and around the harbour. 6.14 6.23 4.84

Water quality in the harbour. 6.07 6.12 5.46

Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. 6.05 6.11 5.30

Minimising contamination of the harbour from discharges, such as stormwater and sewage. 5.70 5.76 4.92

Minimising sedimentation entering the harbour. 5.64 5.68 5.14

Minimising the effects of industrial, orcharding and farming activities on the harbour. 5.55 5.57 5.19

n=607 n=563 n=44

= small base size

For Residents, satisfaction was highest with That commercial use of the harbour for Port and cruise ship activity can develop, while for Recreational Users, satisfaction was highest with The harbour’s water and natural ecosystems are frequently monitored and studied.


n=607 n=563 n=44

Satisfaction

How satisfied are you with the management of the Tauranga Harbour overall?

Q17% of respondents


4% 3% 7%2% 2%5%6% 6%

9%

28% 28%

36%

52% 52%

41%

8% 9%2%

Very satisfied (9-10)

Satisfied (7-8)

Neither (5-6)

Dissatisfied (3-4)

Very dissatisfied (1-2)Don't know

= small base size

Mean (Max 10) 6.73 6.78 6.07

60% 61%

43%

14%

8%8%

Just over six out of ten Residents (61%) were Satisfied or Very satisfied with the management of the Tauranga Harbour overall, compared with 43% of Recreational Users. A larger proportion of Recreational Users were Dissatisfied or Very dissatisfied with the management of the

Tauranga Harbour overall (14% compared with only 8% of Residents).


Satisfaction

How satisfied are you with the management of the Tauranga Harbour overall?

Q17% of respondents



3% 3% 5% 3% 2% 4% 6% 3% 5%2% 2% 1% 3% 1%1%

1%2%6% 6% 7%

3%4% 8% 5% 7%

5%

28% 28% 26% 36%21%

33%28% 28% 27%

52% 52% 54%

31%62%

47%46% 52% 53%

9% 9% 7%

26%

7% 7%14% 9% 8%

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186


Mean rating (Max 10) 6.78 6.77 6.75 7.21 6.90 6.61 6.93 6.80 6.75

= small base size

Very satisfied (9-10)

Satisfied (7-8)

Neither (5-6)

Dissatisfied (3-4)

Very dissatisfied (1-2)Don't know

Satisfaction with the Tauranga Harbour overall was highest with the 18-39 year old age group (69% Satisfied or Very satisfied) and lowest with the 40-64 year old age group (54% Satisfied or Very satisfied).


Management


Action

What would be your most desired action for the ongoing management of Tauranga Harbour?

Q18% of respondents

Don't know

Other

Beautification of the Strand / Aesthetically pleasing

No commercial fishing in the harbour

The balance between commercial and environmental wants and needs

Improved access for all

The dredging

Improved facilities*****

Have a good management plan

Co management with iwi / others

Commercial expansion****

Improved policing / monitoring of users***

Educate all users / Encourage use / Communication

Continue as you are / Monitor the Harbour

Management of discharge into the harbour**

Better management of sea lettuce / Mangroves / Black swans / Silt

Sustainability of the natural eco system*

0.136363636363636

0.0454545454545455

0.0227272727272728

0.0227272727272728

0.0681818181818182

0.0454545454545455

0.0454545454545455

0.0454545454545455

0.0681818181818182

0.113636363636364

0.113636363636364

0.318181818181819

0.111821718641648

0.0473554097938737

0.014813097094303

0.0215614060843508

0.0221640157189817

0.0265423550688902

0.0252221050049589

0.0227189461639428

0.030920793416455

0.0441021754357262

0.0463429661695079

0.0532459595050842

0.0692838575739684

0.0699606187724847

0.099322712784572

0.132512974453448

0.219656359738071

0.113600704440276

0.0439227277000839

0.0170342234993288

0.019998470552701

0.0222048448925646

0.024618362279712

0.0250412604905962

0.0260144426528827

0.028679417946399

0.0442002055524115

0.0462785666448647

0.0526811782559513

0.064261633960699

0.0698316777082519

0.100360275614026

0.131144653405752

0.226798238109612

Total Sample Residents Recreational Usersn=607 n=563 n=44

= small base size

*Including the water quality, cleanliness, natural habitat, plants, wildlife, fish and shellfish. **Including sewage, effluent, farm runoff and pollution. ***Including boats, jet skis, shipping, rules and regulations and safety. ****Including the Port, Mussel farm, fish farm, tourist boats and land development. *****Including boat ramps, walkways, picnic areas and loading docks.

Almost two thirds of Recreational Users (32%) stated Sustainability of the natural eco system as their most desired action for ongoing management of Tauranga Harbour, as did 22% of Residents.


% of respondents

Residents


Tauranga City



Sustainability of the natural eco system * 22% 23% 20% 19% 17% 26% 22% 22% 21%

Better management of sea lettuce / Mangroves / Black swans / Silt 13% 11% 16% 20% 14% 12% 16% 13% 14%

Management of discharge into the harbour** 10% 8% 12% 10% 8% 10% 13% 10% 10%

Continue as you are / Monitor the Harbour 7% 7% 7% 9% 4% 7% 11% 8% 5%

Educate all users / Encourage use / Communication 7% 7% 7% 0% 9% 6% 5% 6% 8%

Improved policing/monitoring of users *** 5% 6% 4% 17% 8% 3% 5% 5% 7%

Commercial expansion**** 5% 7% 2% 3% 5% 4% 5% 7% 0%

Co management with iwi / others 4% 5% 4% 7% 2% 6% 4% 5% 3%

Have a good management plan 3% 3% 3% 0% 3% 4% 2% 3% 2%

Improved access for all 3% 2% 4% 0% 3% 2% 3% 2% 3%

The dredging 3% 3% 2% 3% 3% 2% 3% 2% 4%

Improved facilities***** 2% 2% 3% 0% 1% 4% 1% 2% 3%

The balance between commercial and environmental wants and needs 2% 3% 1% 3% 2% 3% 2% 3% 1%

No commercial fishing in the harbour 2% 1% 3% 0% 1% 3% 3% 2% 3%

Beautification of the Strand / Aesthetically pleasing 1% 2% 0% 0% 3% 1% 1% 2% 1%

Other 5% 4% 6% 10% 8% 3% 2% 4% 7%

Don't know 11% 12% 11% 3% 11% 12% 9% 11% 11%

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

ActionWhat would be your most desired action for the ongoing management of Tauranga Harbour?

Q18

= small base size

*Including the water quality, cleanliness, natural habitat, plants, wildlife, fish and shellfish. **Including sewage, effluent, farm runoff and pollution. ***Including boats, jet skis, shipping, rules and regulations and safety. ****Including the Port, Mussel farm, fish farm, tourist boats and land development. *****Including boat ramps, walkways, picnic areas and loading docks.

Sustainability of the natural eco system was the most desirable action for the ongoing management of Tauranga Harbour for Residents in Tauranga City Council area (23%) and WBOP DC (20%), while the most desirable action for the ongoing management of Tauranga Harbour

for Residents Outside WBOP was Better management of sea lettuce/Mangroves/Black swans/Silt (20%).



18% 18% 16%

3% 3%7% 6% 14%1% 1%1% 1%2% 2%2% 2% 9%4% 4%

5%4% 3%

16%

6% 6%

5%

6% 6%

2%15% 16%

5%

32% 32% 30%


Tauranga City Council

Port of Tauranga

Department of Conservation

Western Bay of Plenty District Council

A combination of them all

All of the Councils

BOPRC with another organisation

An independent body

Ministry of Fisheries

Other

None of the Above

Don't Know

Management

Which agency should take the lead in managing this action?

Q19% of respondents

n=607 n=563 n=44

= small base size

Almost one third of Residents (32%) stated that the Bay of Plenty Regional Council should take the lead in managing this action. Similarly, three out of ten Recreational Users (30%) stated that the Bay of Plenty Regional Council should take the lead in managing this action. However a

significantly larger proportion of Recreational Users stated that the Western Bay of Plenty District Council should lead in managing this action (16% compared to 3% of Residents).


% of respondents


WBOP DC Outside WBOP

18-39 40-64 65+ Urban Rural

18% 21%16%

3%

27%

12%18% 22%

12%

3%2%

45%4%

3%

3%4%

1%

6% 6%

7%

3%

6%

7%

5%

6%

6%

1%1%

1%1%

1%

1%

1% 1%1%

2%

2%1%

1%

2% 1%3%

2%

4%1%

2%

2%4%

9%

3%

2%

1%2%

2%

3% 7%

3%

2%

4%

4% 1%

8%

4%

1%

7%

3%

5%

6% 3%5%

6%

6%

5%

13%

7%

5%

4%5% 8%

6%

8%

5% 4%

5%

12%7% 5%

16% 25% 5%

3%

25%

10%

12%21%

6%

32% 28%39%

17% 21%

42%

28% 26%

42%


Tauranga City Council

Port of Tauranga

Department of Conservation

A combination of them all

Western Bay of Plenty District Council

BOPRC with another organisation

All of the Councils

An independent body

Ministry of Fisheries

Other

None of the above

Don't Know


ManagementWhich agency should take the lead in managing this action?

Q19

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

= small base size

While Residents in the Tauranga City Council and WBOP DC areas (28% and 39% respectively) were most likely to state that the Bay of Plenty Regional Council should take the lead in managing this action, Residents from Outside WBOP were most likely to state None of the above

should take the lead in managing this action (45%).


Information


% of respondentsInformation

Do you have enough information to understand the state of the harbour?

Q20


4% 4%

26% 28%

9%

34% 34%

32%

36% 34%

59%No - I don't have enough information to make decisions and would like access to more in-formation

No - I don't have enough information to make decisions but do not require access to more in-formation

Don't know

n=607 n=563 n=44

= small base size

Don’t know

60% 62%

41%

Just over one third of Residents (34%) and almost six out of ten Recreational Users (59%) stated that they have enough information to make decisions. Around one third of respondents (34% of Residents and 32% of Recreational Users) stated that they didn’t have enough

information to make decisions and would like access to more information.




18-39 40-64 65+ Urban Rural

4% 6% 2% 3% 5% 4% 4% 5% 4%

28%33%

21% 23%

34%

20%

32% 30%22%

34%26%

45% 40%

35%

39%23%

32%40%

34% 35% 32% 34%26%

37% 41%33% 34%

No - I don't have enough in-formation to make decisions and would like access to more information

No - I don't have enough in-formation to make decisions but do not require access to more information

Don't know


Do you have enough information to understand the state of the harbour?

Q20


n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

= small base size

Don’t know

One third of Residents in the Tauranga City Council area (33%) stated that they don’t have enough information to make decisions but do not require access to more information, compared with 21% for WBOP DC and 23% for Outside WBOP.


n=207 n=195 n=12

Don't know

Other

Online / emails updates

About new projects / developments

In newspapers / mail outs / pamphlets

What is actually happening now

Everything / General information

What monitoring / management is in place / Results of monitoring

The health of the harbour*

0.0138556228327354

0.0694082233667686

0.0703881120728457

0.0772932922406656

0.127979434348815

0.161166589046823

0.149470758908634

0.210069451965131

0.288421633858465

0.0130512370980953

0.0653787412267788

0.071139644605118

0.0728060438208496

0.120549610907441

0.161485895080931

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0.202711808997958

0.291028974633553

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0.166666666666667

0.416666666666667

0.0833333333333333

0.333333333333333


Information

What types of information would you like to access?


*Including water quality, cleanliness, pollution, mangrove/sea lettuce management, sewage and farm runoff.

One third of Recreational Users (33%) and 29% of Residents would like more information on The health of the harbour, and over four out of ten Recreational Users (42%) would like more information on Everything/General information.


% of respondents

Residents


Tauranga City



The health of the harbour* 29% 26% 30% 80% 25% 31% 31% 27% 32%

What monitoring / management is in place / Results of monitoring 21% 16% 24% 73% 12% 27% 22% 22% 19%

What is actually happening now 16% 14% 19% 0% 13% 18% 16% 13% 21%

Everything / General information 15% 23% 9% 0% 19% 9% 22% 19% 7%

In newspapers / mail outs / pamphlets 13% 13% 13% 0% 15% 12% 11% 14% 11%

About new projects / developments 8% 12% 4% 0% 12% 3% 10% 10% 4%

Online / emails updates 7% 5% 9% 0% 10% 6% 6% 3% 14%

Other 7% 4% 9% 0% 3% 10% 6% 6% 9%

Don't know 1% 1% 2% 0% 3% 1% 0% 1% 3%

n=195 n=88 n=103 n=4 n=65 n=90 n=39 n=124 n=71

InformationWhat types of information would you like to access?

Q21


= small base size

The health of the harbour was the most frequently stated type of information Residents would like access to (across all areas and age groups).



4% 4% 3%

24% 25%

7%

35% 34%

45%

37% 37%45%

No - I don't have enough information to make decisions and would like access to more in-formation

No - I don't have enough information to make decisions but do not require access to more in-formation

Don't know

n=607 n=563 n=44


Do you have enough information to understand what the Bay of Plenty Regional Council is doing to improve the harbour?

Q22

= small base size

Don’t know

52%59%59%

A significant proportion of Recreational Users (45%) stated that they don’t have enough information to make decisions and would like access to more information, compared with 34% of Residents. One quarter of Residents (25%) stated that they don’t have enough information to

make decisions but do not require access to more information, compared with only 7% of Recreational Users.



Do you have enough information to understand what the Bay of Plenty Regional Council is doing to improve the harbour?

Q22



18-39 40-64 65+ Urban Rural

4% 5% 2%10% 6% 3% 4% 5% 3%

25%29%

22% 10%25%

21%

33% 28%

19%

34% 28%42%

43%

33%39%

26% 32%

38%

37% 38% 34% 37% 36% 37% 37% 35%40%

No - I don't have enough in-formation to make decisions and would like access to more information

No - I don't have enough in-formation to make decisions but do not require access to more information

Don't know


n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

Don’t know

Less than three out of ten Residents (28%) in the Tauranga City Council area stated that they don’t have enough information to make decisions and would like access to more information, compared with over four out of ten Residents in the WBOP DC (42%) and Outside WBOP

(43%).


n=214 n=200 n=14

Don't know

Other

Online / emails updates

In newspapers / mail outs / pamphlets

About new projects / developments

What is actually happening now

What monitoring / management is in place / Results of monitoring

The health of the harbour*

Everything / General information

0.0714285714285714

0.0714285714285714

0.142857142857143

0.142857142857143

0.214285714285714

0.5

0.0158486016952798

0.0296801559733232

0.0806004735149146

0.128312303764004

0.122376773332038

0.125979553795221

0.141165793445586

0.219408036306781

0.253539000632694

0.0194834563195489

0.027739114034899

0.0800006435604929

0.119920853158233

0.1237161617166

0.127083325224796

0.131933742050874

0.219073043395223

0.269657215657839


Information

What types of information would you like to access?



One half of Recreational Users and one quarter of Residents would like more information on Everything/General information.


% of respondents

Residents


Tauranga City



Everything / General information 25% 24% 28% 0% 30% 20% 29% 24% 27%

The health of the harbour * 22% 23% 20% 44% 27% 21% 17% 20% 25%

What monitoring / management is in place / Results of monitoring 14% 16% 11% 33% 6% 19% 16% 15% 13%

In newspapers / mail outs / pamphlets 13% 13% 13% 0% 12% 15% 10% 14% 10%

What is actually happening now 13% 13% 12% 0% 12% 14% 10% 14% 10%

About new projects / developments 12% 9% 15% 22% 11% 11% 16% 11% 14%

Online / emails updates 8% 11% 6% 0% 9% 8% 6% 7% 9%

Other 3% 3% 3% 0% 3% 2% 0% 3% 3%

Don't know 2% 2% 1% 0% 0% 2% 2% 2% 0%

n=200 n=96 n=99 n=4 n=70 n=89 n=41 n=128 n=72

InformationWhat types of information would you like to access?

Q23


= small base size

Everything/General information and The health of the harbour were the two most frequently stated types of information by all age groups.


n=607 n=563 n=44

Don't want to receive information

Other

Telephone

Face to face meetings with council staff

Social media**

Public meetings

Mail

Field days or working bees

Email

BOPRC Backyard publication

Brochures and other publications

Regional council website

Newsletters*

Local newspapers

0.110018995371378

0.015

0.0461917050323054

0.131142932862473

0.166620983898474

0.167691429244965

0.207049451265443

0.257144474809105

0.27621653548565

0.3859856111246

0.403985830638198

0.408630600533747

0.44683425650458

0.616810964381436

0.102043977584985

0.014

0.0527280559031103

0.164470298519887

0.17266493234735

0.196722034044342

0.208515388900238

0.282985731989336

0.290790625170379

0.412372156611448

0.419182903870358

0.436670557002473

0.45892534829008

0.623170630884265

0.136363636363636

0.590909090909091

0.25

0.568181818181821

0.227272727272727

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0.477272727272729

0.750000000000002

0.613636363636364

0.795454545454545

0.613636363636364

0.704545454545457


Information

The Bay of Plenty Regional Council uses a variety of methods of communication to tell people of the projects and other work being done to improve the harbour. Would you like to receive information via ... ?


*Such as Coast Care, RPS, OSET, schools and Council catch up**Such as Twitter, Facebook or Youtube

Residents would most like to receive information via Local Newspapers (62%), followed by Newsletters (45%), and then Regional council website (41%). However, Recreational Users would most like to receive information via Regional council website (80%), BOPRC Backyard

publication (75%), and Local Newspaper (70%).


% of respondents

Residents


Tauranga City



Local newspapers 62% 61% 63% 55% 62% 63% 59% 62% 61%

Newsletters* 45% 37% 54% 52% 44% 48% 40% 43% 48%

Regional council website 41% 38% 46% 22% 52% 44% 18% 40% 42%

Brochures and other publications 40% 32% 51% 54% 37% 43% 40% 37% 48%

BOPRC Backyard publication 39% 37% 40% 47% 37% 43% 33% 40% 36%

Email 28% 22% 34% 36% 37% 29% 11% 27% 29%

Field days or working bees 26% 21% 31% 40% 30% 27% 16% 26% 26%

Mail 21% 18% 23% 41% 21% 21% 20% 21% 19%

Public meetings 17% 16% 18% 15% 20% 17% 11% 17% 15%

Social media** 17% 18% 15% 15% 31% 12% 2% 19% 12%

Face to face meetings with council staff 13% 11% 15% 25% 14% 13% 11% 13% 13%

Telephone 5% 3% 6% 16% 5% 5% 4% 5% 4%

Don't want to receive information 11% 15% 4% 23% 14% 7% 14% 14% 5%

Other 2% 2% 1% 4% 0% 3% 2% 2% 1%

Don't know 0% 0% 1% 0% 0% 0% 1% 0% 1%

n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186

InformationThe Bay of Plenty Regional Council uses a variety of methods of communication to tell people of the projects and other

work being done to improve the harbour. Would you like to receive information via ... ?

Q25

*Such as Coast Care, RPS, OSET, schools and Council catch up**Such as Twitter, Facebook or Youtube

Over half of the Residents in WBOP DC (54%) and Outside WBOP (52%) would like to receive information via Newsletters. Over half of the residents in the 18-39 year old age range (52%) would like to receive information via Regional Council Website and 37% of this age group

would like to receive information via Email.

= small base size


Sample Profile


Age

0.23

0.44

0.330000000000001

Sample Profile

Male 51%

Female49%

Gender

Rural34%

Urban66%

Rural/Urban

How long have you lived in the Bay of Plenty Region?

0.9

0.06

0.04Less than 2 years

2-5 years

More than 5 years

18-39

40-64

65+

Tauranga City Council area

Western Bay of Plenty District

Council area

RotoruaWhakataneWaihi area

Area

0.020.010.01

0.51

0.55

Ethnicity1%3%1%1%

9%

85%European

Maori

Pacific Islander Asian / Indian

New ZealanderDon’t know

n=607% of respondents

Copyright © 2012 Key Research. Confidential and proprietary. Bay of Plenty Regional Council...

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