Copyright © 2005 Mobile People Slide 1 This is Mobile People Established in Copenhagen January...

copyright © 2005 Mobile People www.mobilepeople.comSlide 1

This is Mobile People

Established in Copenhagen January 2002» Now 10 highly technically skilled people

Independent Software Vendor» Development, services, hosting of mobile search

applications

» SMS, WAP, Java, Windows Mobile, Symbian, developing i-mode, Blackberry, PalmOS, BREW

» Today on 150+ phones

Focus on ‘Mobile Search’ customers:

» Launched: Yell (UK), Eniro (SE, FI, DK), Findexa (NO),

» Several proposal to YP and other media companies

Focus on high quality GUI» Platform-client solution


From few to many digital media

PC &Unix

InternetServersMiniMainframes

Era 60’s Era 70’s Era 80’s Era 90’s

Consumer Devices Era 00’s

New consumer behaviorNew advertising opportunities


Mobile is the 4th media screen

Souce: Daily media consumption in Norway - Telenor

100

90

80

70

60

50

40

30

20

10

01980 1985 1990 1995 2000 2005

TV

Newspaper

Internet

Mobile


What is ’mobile search’?

Categorized Info IYP Local Classified

’Local Search’

e.g. Restaurantwhat, who

e.g. Brightonwhere

SEARCH

Mobile Internet WWW Content providers Service providers

’Search’

whate.g. Loan

SEARCH


Local Search

The market ……

20% of ’Local Search’ is mobile (2008) All providers of ’Local search’ have mobile

presence ’Mobile Search’ will have it’s own taxonomy

5 BUSD 2009(Kelsey Group)

250 BUSD 2007(Nokia)

Mobile Content/Data Services

Mobile SearchMobile Search


ExternalServices

Mobile Search

Yellowpagesinfo

source

ContentPartner

infosources

MobileInternet

infosources

Search Platform

Otherinfo

sources

ExternalServices

Integration

Query & Filter API Integration

Query

Mobile User

Mobile People (MP)

Results

MPMobileServiceDeliveryPlatform

MP Smart Client E.g.charging,locationand other add-onservices

NetworkOperatorServices


Case: Yell

Stage 3: Map and Directions

Stage 1: Create request

Stage 2: The results

£ - User pays premium for value add

OTA

OTA

£ - Click to dial


Opportunities End-user revenues

» Number inquiry

» Maps, routes, navigation New advertiser products and revenues

» Pay per call (>15% call rate)

» Coupons

» Mobile add-words

» Push (unique user id)

» Viral marketing New segments and revenues

» National advertisers New users

» Get the 15 – 25 year old back as IYP users


Drivers and barriers

Drivers

Mobile device

evolution

Content» Personalisation

Viral Marketing

New advertising

channel

Barriers

Breaking the ice

Technology

DISTRIBUTION


The Vision - 2008

20% of ’Local Search’ via mobile Remarkable new revenue

opportunities Mobile Operators focused on

carrier role Mobile presence for all ’LS’

providers

Copyright © 2005 Mobile People Slide 1 This is Mobile People Established in Copenhagen January...

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