Four parts of a print ad

The body of your print ads should be written in a conversational tone.

Don't overwrite your ad. You have a very limited space to write your

copy. Make each word count. Every sentence should explain what it is

you're selling and why the customer should choose you.

Your customer has a problem such as bad breath, a boring car or a bulging waistline. You're offering the solution in your print

ads, such as breath mints, a new sports car or low fat chips.

keep the copy brief Look at other product’s copy is to see

what your competition is doing If your print ads are filled with text from

top to bottom and they're placed next to an ad with images and brief copy, your ad is likely to go unread.

If you don't tell them, they'll just put your ad down and move on to something else.

Tell them to call now Visit your website Receive a discount for ordering before a

certain date Get a free trial or offer a gift with their

order.

What should the customer do What should the customer do now?now?

Nutro Natural Choice Puppy helps pups reach their full potential with our targeted natural solutions. Including high quality natural ingredients that promote the growth of strong bones and teeth. And our exclusive Smart Start formula with ALA and DHA for healthy brain development. Learn more about natural puppy nutrition and health at our Nutro Puppy website. Available only at pet specialty stores. www.NutroPuppy.com

Introducing DOLE Fruit Bowls all natural fruit. Now in 100% juice. No refined sugar, syrup or artificial sweeteners. The juice is as naturally sweet and delicious as the fruit itself. New DOLE Fuit Bowls, now in 100% juice. Have your fruit in fruit. Try all 8 varieties. Dole.com