Copy of Mkt Survey-c Flowercabbage(1)

8/12/2019 Copy of Mkt Survey-c Flowercabbage(1)

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GUIDELINES

1 In the yellow cell to the right of "Territory" select your territory HQ from the drop down list

2 Check if the correct Region and State appear in the adjacent cells

3 Data for the products that are mentioned in the sheet have to be necessarily entered (PL D

4 In column J the attribute of the product that is an adantage over others has to be mentione

5 In column K mention the volume of product sold in the preceeding 12 months in KGs

6 In column L mention the Seed Rate in KGs, for example for 250 gms per acre - enter 0.2507 In column N mention the yield in TON

8 In column O mention the distributor price of the variety

9 In column P mention the maximum produce price of this variety in the preceeding 12 mont

10 In column Q mention the minimum produce price of this variety in the preceeding 12 mont

11 After filling out the details of the products mentioned in the sheet, proceed to fill out the de

12 If the variety is new (launched in the previous 12 months in your territory) in column F selec

13 If the variety is old (launched earlier than the previous 12 months in your territory) leave col

14 In column G mention the variety name

15 In column H select the Company Name from the drop down menu. If the company name do

16 In column H if you have selected "OTHER" enter the company name in column I, else leave i

17 Columns F to Q refer to the HYBRID Varieties of the segment mentioned in column E

18 Columns R to AA refer to the OP Varieties of the segment mentioned in column E

19 In column AC in the first cell of this segment select the appropriate option from drop down

20 In column AC mention the trend of OP to hybrid conversion for your territory

21 In AE mention the critical requirements for success in this segment in your territory - for exa

22 In column AF in the first cell of this segment select the appropriate option from drop down

23 In column AF mention the emerging market trends in your territory

24 In columns K, L, N, O, P, Q, U, V, X, AA you can enter only numbers. If you try to enter kg or

25 For every segment mention the details of leading products in your territory

26 After entering the data for leading products, you may club the rest of the products and ente

27 For "OTHERS" product the company name should also be selected as "OTHERS" from the dr28 The worksheet "WORKINGS" is for you do your workings of the data collected, if you need t

Note:

Pl try to provide sales data for as many varieties as possible (variety wise sales data must

sales as Others)

Summation of sales of all hybrids + OTHERS must be equal to segment size of your territor


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NOT CHANGE THE SEQUENCE)

s

s

tails of other leading varieties in your territories. ALSO PROVIDE DATA FOR SEMINIS PRODUCTS

t "New Product" from the drop down menu

lumn F BLANK

es not appear here, select "OTHER" in the drop down

blank

mple if under current circumstances what does a product need to have to succeed?

rams or any text; it will show an error message

r the product name as "OTEHRS" to enter the balance market data

p down and columns I & column J need to be left blank. You can make any change you want to in that sheet.

be equivalent to 90 % of the size of a particular segment. You can indicate balance 10 %

y


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Crop CAUIFLOWER Territory Karnal

Region Aravali State Haryana

HYBRID HYBRID HYBRID HYBRID

Segment Type Product Company Other Company

MAIN SEASON - TEMPERATE

TOTAL

MAIN SEASON - TEMPERATE 350 Lucky Syngenta

MAIN SEASON - TEMPERATE Tetris Syngenta

MAIN SEASON - TEMPERATE Snow Heart Syngenta

MAIN SEASON - TEMPERATE Aniket Syngenta

MAIN SEASON - TEMPERATE NS 84 Namdhari

MAIN SEASON - TEMPERATE US 178 U.S.Agri

MAIN SEASON - TEMPERATE Cashmere Sakata

MAIN SEASON - TEMPERATE GC 80 Advanta

MAIN SEASON - TEMPERATE White Gold Advanta

MAIN SEASON - TEMPERATE Singada Advanta

MAIN SEASON - TEMPERATE Amazing Bejo Sheetal

MAIN SEASON - TEMPERATE Snow Crown Takii

MAIN SEASON - TEMPERATE Swati Takii

MAIN SEASON - TEMPERATE Maharani Others Clause

MAIN SEASON - TEMPERATE Shimla Others Clause

MAIN SEASON - TEMPERATE Taj Others Nickerson

MAIN SEASON - TEMPERATE Snow Mistique Takii

MAIN SEASON - TEMPERATE Madhuri Others Clause

MAIN SEASON - TEMPERATE Sweta Seminis

MAIN SEASON - TEMPERATE Girija Seminis

MAIN SEASON - TEMPERATE Hansa Seminis

MAIN SEASON - TEMPERATE Sukanya Seminis

MAIN SEASON - TEMPERATEMAIN SEASON - TEMPERATE



MAIN SEASON - TEMPERATE Others



SEMI TROPICAL TOTAL

SEMI TROPICAL 200 Suhasini Syngenta

SEMI TROPICAL Kimya Syngenta

SEMI TROPICAL Pawas Syngenta

SEMI TROPICAL Snow Fresh Syngenta

SEMI TROPICAL NS 60 Namdhari

SEMI TROPICAL Fiza Nunhems



SEMI TROPICAL Shigra Advanta

SEMI TROPICAL Atishigra Namdhari

SEMI TROPICAL White contessa Sakata

SEMI TROPICAL White Flash Sakata

SEMI TROPICAL White Carona Sakata


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SEMI TROPICAL Rimjhim Advanta

SEMI TROPICAL US 617 U.S.Agri

SEMI TROPICAL GC 277 Advanta

SEMI TROPICAL GC 12 Advanta

SEMI TROPICAL Fujiyama Others Tokita

SEMI TROPICAL Garima Advanta

SEMI TROPICAL Snow Grace Takii

SEMI TROPICAL Madhuri Others Clause

SEMI TROPICAL Megha Seminis

SEMI TROPICAL Barkha Seminis

SEMI TROPICAL Anuradha Seminis

SEMI TROPICAL Shobha East-West

SEMI TROPICAL Deepa Bejo Sheetal

SEMI TROPICAL Snow Crown Takii

SEMI TROPICAL Snow Emperor Takii

SEMI TROPICAL

SEMI TROPICAL Others

SEMI TROPICAL Others

SEMI TROPICAL OthersTROPICAL TOTAL

TROPICAL Quickset Syngenta

TROPICAL Snow cloud Syngenta

TROPICAL Girishma Namdhari

TROPICAL White Shot Sakata

TROPICAL White Marble Sakata

TROPICAL Shigra Advanta

TROPICAL Atishigra Namdhari

TROPICAL GC 10 Advanta

TROPICAL Anuradha Seminis

TROPICAL Trisha Seminis

TROPICAL Deepa Bejo Sheetal

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICAL

TROPICALTROPICAL

TROPICAL Others

TROPICAL Others

TROPICAL Others

TROPICAL Others

TROPICAL Others


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HYBRID HYBRID HYBRID HYBRID HYBRID

Differential Advantage Sales in Kg

Seed rate

(kg/acre)

Yield (Ton per

acre)

Distributor Price

(Rs/kg)

350

white compact curd, self blanching 30 0.120 22.000 30,000INR

compact curd, adeptebility, good blanching 10 0.120 22.000 25,000INR

Whitness, Compectness, adeptibility 10 0.120 22.000 25,000INR

whitness, Compectness 10 0.120 20.000

compact white curd, earlyness 15 0.120 22.000 25,000INR

compact white curd, blanching 10 0.120 20.000 25,000INR

wide adoptebility, blanching, white compact curd 120 0.120 20.000 20,000INR

50

50

45

200

Earlyness, White Compact curd, Self Blanching 130 0.120 20.000 22,500INR

whitness, earlyness, blanching 5 0.120 18.000 20,000INR

Earlyness, compact white curd 25 0.120 15.000 18,000INR


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40

0


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HYBRID HYBRID OP OP OP OP

MAX Produce

Price (Rs/kg)

MIN Produce

Price (Rs/kg) Product Company Differential Advantage Sales in Kg

12.00INR 3.00INR 0

12.00INR 8.00INR

10.00INR 3.00INR

12.00INR 5.00INR

10.00INR 3.00INR

8.00INR 3.00INR

8.00INR 3.00INR

8.00INR 3.00INR

10.00INR 2.00INR 3,100

8.00INR 2.00INR katki Advanta white compact curd, Self blanching 1,500

10.00INR 6.00INR katki sungro compact curd, uniformity, white curd 800

katki Doctor compact curd, uniformity, white curd 800

10.00INR 5.00INR


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-INR -INR 0


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OP OP OP OP OP SEGMENT

Seed rate

(kg/acre)

Yield (Ton per

acre)

Distributor Price

(Rs/kg)

MAX Produce

Price (Rs/kg)

MIN Produce

Price (Rs/kg) OP to Hybrid Trends

-INR -INR

12.00INR 4.00INR

0.800 13.000 2,000INR 12.00INR 5.00INR

0.800 12.000 1,800INR 12.00INR 4.00INR

0.800 12.000 1,800INR 12.00INR 4.00INR


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-INR -INR


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SEGMENT SEGMENT

Critical Requirements for success in Segment

(three top features) Emerging Market Trends

heat tolerance, self bleanching. Early Produce price

earlyness, uniformity, colour Produce price


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Crop CABBAGE Territory Karnal

Region Aravali State Haryana

HYBRID HYBRID HYBRID HYBRID

Segment Type Product Company Other Company

FRC: early maturing; round,

small to medium size head

(500 gm to 1 Kg on average),

compact, low field holding

ca acit TOTAL

FRC 50 Green Ball Nunhems

FRC NS 143 Namdhari

FRC NS 22 Namdhari

FRC NS 25 Namdhari

FRC NS 43 Namdhari

FRC NS 83 Namdhari

FRC Green Express Sakata

FRC Asha East-West

FRC GC 50 Advanta

FRC Golden cross Takii

FRC No. 621 Takii

FRC Shatabdi Others Bioseed

FRC Diamond Express Seminis

FRC Green Flash Seminis

FRC Millenium 111 Seminis

FRC

FRC

FRCFRC

FRC

FRC

FRC

FRC

FRC Others

FRC Others

FRC Others

FUS: medium maturity;

round, compact, head size:

more than 1 Kg and upto 1.5Kg; excellent field holding

ca acit TOTAL

FUS 150 BC 64 Syngenta

FUS BC 76 Syngenta

FUS BC 79 Syngenta

FUS BC 90 Syngenta

FUS Green Globe Syngenta

FUS Bahar Nunhems


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FUS Pragati Nunhems

FUS Kranti Mahyco

FUS NS 183 Namdhari

FUS Saurab Namdhari

FUS Green Express Sakata

FUS GC 60 Advanta

FUS GC 65 AdvantaFUS Varun Advanta

FUS Border Advanta

FUS EURO 2 Advanta

FUS GC 92 Advanta

FUS Fieldman Bejo Sheetal

FUS Bajrang Bejo Sheetal

FUS Branko Bejo Sheetal

FUS Invento Bejo Sheetal

FUS Globe master Takii

FUS Green Coronet Takii

FUS No. 621 Takii

FUS Maharani Others Pahuja

FUS Rare Ball Others Kaneko

FUS S-92 Others Sungro

FUS Improved 92 Others Sungro

FUS Bharati Others Suttind

FUS Himrani Others Crystal

FUS Royal Challenger Others Crystal

FUS Saint Seminis

FUS Green Challenger Seminis

FUS Green Voyager SeminisFUS Shaurya Seminis

FUS Wonder Ball Seminis

FUS Green Wonder Seminis

FUS Sona Seminis

FUS

FUS

FUS

FUS

FUS

FUS Others

FUS Others

FUS Others

FLH: late maturity; round,

compact, big head size (1.75

Kg and more); excellent field

holding capacityTOTAL

FLH Quisto Syngenta

FLH No. 261 Mahyco


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FLH NS 22 Namdhari

FLH NS 25 Namdhari

FLH Blue Vantage Sakata

FLH Branko Bejo Sheetal

FLH No. 621 Takii

FLH Indu Seminis

FLH Vignesh SeminisFLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH

FLH Others

FLH Others

FLH Others

TRP: Semi flat / flat head TOTAL

TRP Equatoria Syngenta

TRP Summer Queen Syngenta

TRP Unnati Nunhems

TRP Harirani Mahyco

TRP NS 35 Namdhari

TRP NS 43 Namdhari

TRP Omphalos Seminis

TRP Empire Seminis

TRP Quartz Seminis

TRP

TRP

TRP

TRP

TRPTRP

TRP

TRP

TRP

TRP

TRP

TRP

TRP Others

TRP Others


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TRP Others


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HYBRID HYBRID HYBRID HYBRID HYBRID HYBRID HYBRID

Differential Advantage Sales in Kg

Seed rate

(kg/acre)

Yield (Ton per

acre)

Distributor Price

(Rs/kg)

MAX Produce

Price (Rs/kg)

MIN Produce

Price (Rs/kg)

0 -INR -INR

90 8.00INR 2.00INR

Earlyness, long stock, wide adoptebility 20 0.130 28.000 12,000INR 8.00INR 2.00INR


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Smooth curd, rot tolerance 20 0.130 24.000 12,000INR 8.00INR 2.00INR

Rot tolerance, fild holding capecity 50 0.130 30.000 15,000INR 8.00INR 2.00INR

0 -INR -INR


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0 -INR -INR


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OP OP OP OP OP OP

Product Company Differential Advantage Sales in Kg

Seed rate

(kg/acre)

Yield (Ton per

acre)

0

0


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0


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0


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OP OP OP SEGMENT SEGMENT

Distributor Price

(Rs/kg)

MAX Produce

Price (Rs/kg)

MIN Produce

Price (Rs/kg) OP to Hybrid Trends

Critical Requirements for success in Segment

(three top features)

-INR -INR

-INR -INR

earlyness, smothness, rot tolerance


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-INR -INR


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-INR -INR


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SEGMENT

Emerging Market Trends

Produce price


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