Copy of constance
53
Introduction to Business [BUS 30104]
Transcript of Copy of constance
Introduction to Business
[BUS 30104]
Introduction to Business
[BUS 30104]
1.Business Background
Subscription box service
birchbox.
mantry.
love with food.
.
U.S.A.
Products of
”
What makes us different?
24 hours, 7 days a week.
Fast delivery service
Stocked at your local markets
Available online
First of it’s kind
Business LocationMain Office
In the heart of Kuala Lumpur, the central business district of Malaysia.
Nation wide distribution
Our products can be found on the shelves of local markets: AEON, 7Eleven, etc.
”
Why subscription box
business?
A simple & efficient business process
Customers order our products
We process their order
They receive their products in less than 2
days
2.Market Analysis
One of our competitor is
It is an online based marketplace
Strengths of our competitorCompanies are willing to be partners because they are already well known
Benefits of the social realm
Monthly surprises
Weaknesses of our competitor
Customers are not able to buy in stores
Paying for unnecessary things.
They have to wait for their products.
Only females are able to use this products
3.Marketing Strategy
Our packaging
Maximum profit?
Eco-green
Customisable subscription boxes
Convenient
Cheap
Sales strategy
Retail shops
Online delivery
Treats
Pricing & Cost $$$
Selling price: RM79.99 (treats only box), RM99.99 (1 product), RM129.99 (2 products), RM145.99 (3 products)
Advertising &Promotional Activities
Social media
Ambassadors
Promotions
4.Management Strategies
Business structure - Corporation
Limited
liabilities
The corporation is considered a legal person with perpetual existence.
Why Corporation?
Organisational chart
5.Financial Plan
RM22,500starting capital
Liabilities and and capital
Liabilities
Current borrowing RM0
Long-term Liabilities RM15,000
Account payable RM0
Other current Liabilities (interest-free)
RM0
Total Liabilities RM15,000
Start up funding
Start-up Expenses to fund RM17,500
Start-up Assets to Fund RM148,000
Assets
Non-cash Assets from start-up RM28,000
Cash requirements from start-up RM60,000
Additional cash raised RM0
Cash balance on starting date RM60,000
Total Assets RM148,000
Capital
Planned investment
Owner RM40,000
Loss at start-up (Start-up expenses) (RM17,500)
Total capital RM22,500
Total Capital and Liabilities RM38,000
Total Funding RM165,500
6.Conclusion
Thanks!
