Copier-MFP Lease Tracker · Introduction zThe Copier-MFP Lease Tracker The Copier-MFP Lease Tracker...
Transcript of Copier-MFP Lease Tracker · Introduction zThe Copier-MFP Lease Tracker The Copier-MFP Lease Tracker...
Copier-MFP Lease Tracker
Product Review and OutlineLyra Consulting Group 2009
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Copier-MFP Lease Tracker Introduction
The Copier-MFP Lease TrackerThe Copier-MFP Lease Tracker service offers a comprehensive and independent analysis of leasing contracts for a wide variety of copier-MFP models
Why is the Copier-MFP Lease Tracker important?Unlike printers, which are typically purchased outright from resellers, copier-MFPs are often leased to end-users by copier dealersOverall in today’s industry, lease information for competing copier-MFPs models is difficult to findLyra provides an independent analysis of competing copier-MFP lease data
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Major Service Elements
Lyra Copier Lease Price Tracker MethodologyCopier Model listsMarket Segmentation reviewSample lease contracts Pricing and deliverables
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Methodology
Lyra collects active, private and publicly available, copier-MFP leasing contracts in each country
Lyra collects a minimum of three lease contracts per modelLyra includes state and municipal contracts where available
Lyra extracts key leasing components from each contract, including:
Base lease price (monthly charge)Click chargesIncluded page volumesMonthly maintenance fees
Lyra combines leasing components with accurate AMPV data to calculate total lease value
AMPVs are based on Lyra’s Office Print Monitor (OPM) data
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Total Lease Value is Determined by Vendor Pricing & Customer Usage
Base lease priceper month
Click charges foradditional B&W or color pages
Hardwaremaintenance fee
per month
Vendor Pricing
Total Lease Value=
What the customer pays per month
Number of pages printed per month
Customer Usage
Color volume vs. monochrome
volume
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Models & Segmentation
Analysis of 73 sample models 13 Segments
8 Mono5 Color
7 BrandsCurrent database =150 models
Segment Number of Models
Mono 1 (1-20 ppm) 6Mono 2 (21-30 ppm) 6Mono 3 (31-40 ppm) 6Mono 4a (41-50 ppm) 6Mono 4b (51-60 ppm) 7Mono 4c (61-70 ppm) 4Mono 5 (71-90 ppm) 7Mono 6 (90+ppm) 4Color C (21-30 ppm) 6Color D (31-40 ppm) 6Color E (41-45 ppm) 4Color F (46+ ppm) 5Pro Color 6Total 73Brand Number of Models
Canon 13Konica Minolta 12Kyocera Mita 5Oce 9Ricoh 12Sharp 10Xerox 12Total 73
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Sample Lease Contracts
36 month lease data for Color Segment E models
41-45 color PPMSample statistics:
Segment AMPV: 29,176*Mono AMPV: 20,958 Color: 8,218 (27%)
*Based on actual use data for Color Segment E Copier-MFPs
Konica Minolta bizhub C451 Oce cm4521
Ricoh Aficio MP 3260C Sharp MX-5500
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Sample Lease ContractsColor Segment E
See file: Lyra Lease Tracker Data Set E Data included
Base Lease PricesB&W Click chargesColor Click ChargesB&W Included PagesColor Included PagesMaintenance ChargesTotal Contract Value
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Sample AnalysisAverage Monthly Base Lease Price
Average Base Lease Price per Month (36 Month Lease)Segment Color E (41 - 45 PPM)
$454
$396
$320
$557
The base lease price is the minimum hardware rental price and may include a
minimum number of pages or maintenance
$600
$500
$400
USD
$300
$200
$100bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh SharpSource: Lyra Research Inc.
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Average Included Pages Per MonthSegment AMPV
Segment Color E (41 - 45 PPM)
5,125
2,667
5,551
15,8338,0006,625 5,714
12,95814,333 15,244
750
8,2187,468 8,218
Color ClicksIncluded Color PagesB&W ClicksIncluded B&W Pages
Segment AMPV: 29,176Mono AMPV: 20,958 Color AMPV: 8,218 AMPV Breakdown (36 Month Lease)
30,000
24,000
18,000
Page
s
12,000
6,000
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Source: Lyra Research Inc.Included pages are pages included in the lease with no click charges
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Average Segment AMPV BreakdownSegment E KM bizhub C451 Example
Average Monthly Page Volume – Segment EAMPV = 20,958 mono pgs/mthAMPV = 8,218 color pgs/mthAMPV = 29,176 total pgs/mth
For Konica-Minolta bizhub C451 (36 month lease example)
Included mono pages/month 6,625 mono pages*Mono pages with click charges 14,333 mono pagesTotal mono pages/month 20,958 mono pgs
Included color pages per month 750 color pages*Color pages with click charge 7,468 color pagesTotal color pages per month 8,218 color pages/month
*included pages have no click charges
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Average Click Charges by ModelAverage Click Charge (36 Month Lease)
Segment Color E (41 - 45 PPM)8.0¢
5.56¢ 5.58¢
.83¢.88¢1.02¢ .95¢
7.10¢
6.23¢B&W Click ChargeColor Click Charge
A click charge is the price for printing each letter-sized image over the minimum page volume
6.40¢
4.80¢
USD
3.20¢
1.60¢
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Source: Lyra Research Inc.
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Average Click Charges per MonthAverage Total Click Charges per Month (36 Month Lease)
Segment Color E (41 - 45 PPM)
$458
$229 $229$164
$260
$444
$583
$427
Total B&W Click ChargesTotal Color Click Charges
Click charge values are calculated by multiplying non-included B&W and color pages by the click charge price per page
$700
$560
$420
USD
$280
$140
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Source: Lyra Research Inc.
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Average Total Monthly Lease ValueAverage Total Lease Value per Month (36 Month Lease)
Segment Color E (41 - 45 PPM)
$1,121 $1,135$1,150
$1,087
Per-month lease value is based on the average monthly value of five separate copier-MFP contracts. This includes basic
monthly lease charge, click charges and maintenance charges
$1,300
$1,200
$1,100
USD
$1,000
$900
$800bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Source: Lyra Research Inc.
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Average Lease Value ComponentsLease Value by Component (36 Month Lease)
Segment Color E (41 - 45 PPM)
33% 29%41%
6%
21%
17%
14%19%
40%54%
33% 40%
53%
0%
20%
40%
60%
80%
100%
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Perc
ent o
f Ove
rall
Leas
e Va
lue
Color Click ChargesB&W Click ChargesMaintenanceBase Lease
Source: Lyra Research Inc.
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Average Lease Value Per Month for36, 48, and 60 Month Leases
Average Total Monthly Lease ValueSegment Color E (41 - 45 PPM)
$1,052$1,050
$883
$1,005
$936
$1,080
$1,029
$1,150
$1,108$1,087$1,121$1,135
Konica Minolta bizhub C451Oce cm4521Ricoh Aficio 3260CSharp MX-5500
$1,300
$1,200
$1,100
USD
$1,000
$900
$80036 Month Lease 48 Month Lease 60 Month Lease
Source: Lyra Research Inc.
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Deliverables
PowerPointCharts & analysis of up to 150 distinct MFP models representing 13 color and monochrome hardware segments
Total monthly lease valuesMonthly base lease pricingMonthly maintenance pricingClick charges (color & mono)Included page volumes (color & monochrome)Monthly print volumes by segment
ExcelRaw data, which includes leasing component data and lease value data by individual model and contract
Over 1,500 individual data points per Excel deliverable ( with analysis of 75 MFP models)
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Deliverables – PowerPoint ChartsAverage Base Lease Price per Month (36 Month Lease)
Segment Color E (41 - 45 PPM)
$454
$396
$320
$557
$100
$200
$300
$400
$500
$600
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
USD
Source: Lyra Research Inc., Q2, 2007
Average Click Charge (36 Month Lease)Segment Color E (41 - 45 PPM)
5.56¢ 5.58¢
.83¢.88¢1.02¢ .95¢
7.10¢
6.23¢
1.60¢
3.20¢
4.80¢
6.40¢
8.0¢
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
USD
B&W Click ChargeColor Click Charge
Source: Lyra Research Inc., Q2, 2007
Average Total Click Charges per Month (36 Month Lease) Segment Color E (41 - 45 PPM)
$458
$229 $229$164
$260
$444
$583
$427
$140
$280
$420
$560
$700
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
USD
Total B&W Click ChargesTotal Color Click Charges
Source: Lyra Research Inc., Q2, 2007
AMPV Breakdown (36 Month Lease)Segment Color E (41 - 45 PPM)
5,125
2,667
5,551
15,8338,0006,625 5,714
12,95814,333 15,244
750
8,2187,468 8,218
6,000
12,000
18,000
24,000
30,000
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Page
s
Color ClicksIncluded Color PagesB&W ClicksIncluded B&W Pages
Source: Lyra Research Inc., Q2, 2007
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Deliverables – PowerPoint ChartsLease Value by Component (36 Month Lease)
Segment Color E (41 - 45 PPM)
33% 29%41%
6%
21%
17%
14%19%
40%54%
33% 40%
53%
0%
20%
40%
60%
80%
100%
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
Perc
ent o
f Ove
rall
Leas
e Va
lue
Color Click ChargesB&W Click ChargesMaintenanceBase Lease
Source: Lyra Research Inc., Q2, 2007
Average Total Lease Value per Month (36 Month Lease)Segment Color E (41 - 45 PPM)
$1,121 $1,135$1,150
$1,087
$800
$900
$1,000
$1,100
$1,200
$1,300
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
USD
Source: Lyra Research Inc., Q2, 2007
Average Total Monthly Lease ValueSegment Color E (41 - 45 PPM)
$1,052$1,050
$883
$1,005
$936
$1,080
$1,029
$1,150
$1,108$1,087$1,121$1,135
$800
$900
$1,000
$1,100
$1,200
$1,300
36 Month Lease 48 Month Lease 60 Month Lease
USD
Konica Minolta bizhub C451Oce cm4521Ricoh Aficio 3260CSharp MX-5500
Source: Lyra Research Inc., Q2, 2007
Average Total Lease Value Range (36 Month Lease)Segment Color E (41 - 45 PPM)
$1,766
$1,457$1,282
$573
$990$1,121 $1,135
$1,206
$890 $979$1,087$1,150
$400
$800
$1,200
$1,600
$2,000
bizhub C451 cm4521 Aficio 3260C MX-5500
Konica Minolta Oce Ricoh Sharp
USD
Source: Lyra Research Inc., Q2, 2007
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Deliverables –Excel Tables
Brand Model
Base Lease Price
Contract 1
Base Lease Price
Contract 2
Base Lease Price
Contract 3
Base Lease Price
Contract 4
Base Lease Price
Contract 5
Base Lease Price
Contract 6
Base Lease Price
Contract 7
Base Lease Price
Contract 8
Base Lease Price
Contract 9
Average Base Lease Price
Konica Minolta bizhub C451 $305 $299 $292 $211 $440 $837 $458 $326 $396Oce cm4521 $236 $389 $486 $238 $249 $320Ricoh Aficio 3260C $696 $470 $544 $511 $727 $394 $557Sharp MX-5500 $402 $441 $430 $593 $427 $415 $468 $454
Brand ModelB&W Click
Charge Contract 1
B&W Click Charge
Contract 2
B&W Click Charge
Contract 3
B&W Click Charge
Contract 4
B&W Click Charge
Contract 5
B&W Click Charge
Contract 6
B&W Click Charge
Contract 7
B&W Click Charge
Contract 8
B&W Click Charge
Contract 9
Average B&W Click
ChargeKonica Minolta bizhub C451 $.010 $.010 $.009 $.010 $.012 $.012 $.011 $.010 $.008 $.010Oce cm4521 $.009 $.008 $.010 $.008 $.010 $.009Ricoh Aficio 3260C $.009 $.011 $.008 $.007 $.008 $.008 $.008Sharp MX-5500 $.008 $.009 $.011 $.010 $.008 $.010 $.011 $.010
Brand Model
Color Click
Charge Contract 1
Color Click
Charge Contract 2
Color Click
Charge Contract 3
Color Click
Charge Contract 4
Color Click
Charge Contract 5
Color Click
Charge Contract 6
Color Click
Charge Contract 7
Color Click
Charge Contract 8
Color Click
Charge Contract 9
Average Color Click
ChargeKonica Minolta bizhub C451 $.060 $.090 $.060 $.056 $.050 $.085 $.055 $.060 $.042 $.062Oce cm4521 $.070 $.080 $.060 $.065 $.080 $.071Ricoh Aficio 3260C $.060 $.011 $.058 $.065 $.085 $.055 $.056Sharp MX-5500 $.058 $.060 $.060 $.055 $.040 $.058 $.060 $.056
B&W Click Charge Raw Data
Color Click Charge Raw Data
Base Lease Price Raw Data (36 Month Lease)
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Deliverables – Europe and USCopier Lease Countries Pricing Surveys Total AnnualModels Contracts Surveyed Per Year Contracts
Europe 25 3 1 2 150Europe 12.5 3 2 2 150Europe 10 3 3 2 180Europe 25 3 2 2 300US 25 3 1 2 150US 50 3 1 2 300US 75 3 1 2 450
Included Analysis1. Monthly Leasing Charge based on fixed lease term (36 months)2. 3 Lease contracts collected per model available3. Included pages in each lease - B&W and Color pages are noted separately4. Click charges in each lease - B&W and Color click charges noted separately5. Maintenance charges, where charged separately, noted in each lease6. Lease charges assumes leasing 1 unit = single unit lease without discount and either "basic" or "standard" product configuration
Excel Data and PowerPoint Analysis Deliverables1. Excel data with points 1-6 as noted above for each model in each country2. PowerPoint analysis of data and historical trend lines for each model in each country (Commencing with second survey)3. Analysis delivered twice annually - June and December (initial delivery dependent on start date)4. Analysis available for all EU countries. North America data available for US and Canada markets
Other notes1. Minimums apply. One country/25 models, two countries/total of 25 models or three countries/10 models per country2. Other combinations of models, number of leases collected per model and number of models per country are possible
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Deliverables and Pricing
Pricing based on Total Annual ContractsMinimum delivery is 150 Annual ContractsBased on bi-annual analysis3 contracts collected per model per countryClient identifies target copier modelsReplacement models accepted every 6 monthsAnalysis delivery is June and December
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What is the Benefit of the Copier-MFP Lease Tracker to You?
Find out how leases for your copier-MFP stack up against leases for competing models
Compare lease pricing by vendor, model, hardware segment, and contract length
Make product-to-product comparisons of specific copier-MFP models
Compare basic monthly lease chargesCompare monochrome & color click chargesCompare maintenance and supplies charges
Compare lease strategies currently used by copier-MFP vendors & their dealer networks
Lyra Consulting GroupLyra Research, Inc.
Thank You