Volume 5 • Issue #4 • Spring 2010

It’s whipped, chipped and totally hip!

Rich’s® is teaming up with America’s favorite chocolate chip cookie! We know you are going to love the newest addition to our Bettercreme® family: Cookie Crunch™ Bettercreme® with Chips Ahoy!®.

Chips Ahoy!® cookies are America’s favorite chocolate chip cookie1, with 99% total brand awareness2. So why not use the power of the brand to boost your sales?

In surveys and in-store samplings, 91% of consumers said that Cookie Crunch™ Bettercreme® with Chips Ahoy!® either met or exceeded their

flavor expectations4, and 68% said they would purchase items made with Cookie Crunch™ Bettercreme® with Chips Ahoy!® for both adults and children4. Plus, when asked about their icing preference, 62% of consumers said they prefer a whipped icing.3

Decorators like Cookie Crunch™ Bettercreme® with Chips Ahoy!® because it “performs as well as their current vanilla whipped icing” and said they were “very likely” to order it to decorate cakes in their store.4

Rich’s® non-dairy, pre-whipped Bettercreme® is known for its smooth, light texture, great taste, versatility and visual appeal. So try our new Cookie Crunch™ Bettercreme® with

Chips Ahoy!® and give your customers that satisfying, high-quality dessert experience you know they will love!

Visit www.cakepros.com for cake and cupcake ideas using our new Cookie Crunch™ Bettercreme® with Chips Ahoy!®.

Cookie Crunch™ Bettercreme® with Chips Ahoy!®

1 ACNielsen 52 weeks ending 12/27/082 Arbor Tracker Q4 20083 Consumer responses were given before tasting the icing samples4 Proprietary Research, Rich Products Corporation, 2009

The market size for Chips Ahoy!® is more than two times that of the nearest competitor. Chips Ahoy!® outsells Keebler Chips Deluxe®

by more than 3:1 in grocery stores, and outsells Famous Amos more than 10:1!1

Have you seen our website lately?

Visit us online for creative and helpful cake ideas, tips and more! We’re adding new things all the time and now the site is easier to navigate and features more colorful and helpful photos. You’ll still find our Cake Pros® Spotlight, the collection of Cake Pros® pins and more! Have a question for Rose Baker? Ask her online. Have a suggestion or an idea? Email it to us. We’d love to hear from you and we want to be able to give you the helpful information you are looking for. So check www.cakepros.com regularly and you won’t miss a thing. And look for our member email blasts in your mailbox – they’re also full of creative and helpful hints and ideas.

Cake Pros® is a blast!The monthly email blasts from Cake Pros® are full of cake and cupcake ideas, member questions and suggestions, colorful photos and so much more! If you want to keep receiving your Cake Pros® email blasts, make sure we

have your correct email address, particularly if you relocate. Send your email address to us at info@cakepros.com so you won’t miss another blast of great ideas and helpful information.

Happy decorating!www.cakepros.com

Your customers won’t have any trouble finding

the Easter “eggs” in the “grass” on

these Easter-themed cupcakes! They’re

easy to create, too.

Jelly Bean Easter Cupcakes

Tips: 8 CS Large Star

Special Tools: Pastry Bags, Spatula

Ingredients:- Allen® Uniced White Cupcakes - Rich’s® Bettercreme® Icings in Colors™

- Green Tinted Coconut- White Coconut- Jelly Beans

Procedures:1. Using #8 CS tip and Rich’s® Green

Bettercreme®, top-ice each cupcake.

2. Roll outer edge of cupcake in green coconut and white coconut as shown.

3. Place three jelly beans on each cupcake.

Did you know?The White House Easter Egg Roll is an annual family tradition that dates back to 1878.

President Rutherford B. Hayes officially opened the White House grounds to local children that year for egg rolling on Easter Monday, and successive presidents have continued the tradition of inviting children to the White House Lawn for egg rolling and other activities and entertainment. In 2009, more than 30,000 families from 45 states and the District of Columbia took part. More than 13,000 hardboiled eggs were hidden on the White House grounds. The 2010 East Egg Roll will take place on April 5.

Easter egg hunt!

Procedures:1. Base ice cake with Rich’s® Perfect Finish®

Bettercreme®. Comb sides.

2. Using #22 tip with Rich’s® Bettercreme® Icings in Colors™, pipe shell border around bottom edge of cake.

3. Using #104 tip with Rich’s® Bettercreme® Icings in Colors™, pipe ribbon border on top of shell border around bottom edge of cake.

4. Using #10 tip with Rich’s® Bettercreme® Icings in Colors™, pipe colors of rainbow. Flatten top with knife.

5. Using #104 tip with Rich’s® Bettercreme® Icings in Colors™, pipe flowers at the end of the rainbow.

6. Using #3 tip with Rich’s® Bettercreme® Icings in Colors™, pipe centers in flowers.

End of the Rainbow Cake

Flowers at the End of the Rainbow Cake

Tips:#10, #104, #22, #3

Special Tools:Pastry Bags, Spatula, Cake Comb, Knife

Ingredients:- Allen® Uniced Round Cake- Base Iced with

Rich’s® Perfect Finish® Bettercreme®

- Rich’s® Bettercreme® Icings in Colors™

Spring flowers and their meaningsApple blossom: better things to come

Daffodil: regard

Forget-me-nots: true love or remembrance

Hyacinth: loveliness

Iris: affection or faith/wisdom

Lilies of the Valley: return of happiness

Magnolia: perseverance or love of nature

Peony: shyness

Snowdrop: hope

Tulip: love or passion

Violet: faithfulness

You’ll find flowers at the

end of this rainbow!

Give your customers a reason to celebrate all things spring with this cheerful, colorful cake that will add a little spring to any shower, birthday or other special occasion.

We’d like to know…What creative ideas have you used to keep your cake business profitable in this down economy?

Everyone’s feeling the pinch these days. In the bakery world, the cost of doing business is going up while customers seem to be spending less. So, we’d like to know: what creative tactics have you utilized to keep your cake and cupcake business thriving?

Share your ideas with us via email at info@cakepros.com we’ll print some hints and ideas in a future issue of Cake Prose®. We can all help each other!

International Dairy-Deli-Bakery Association™ (IDDBA) Dairy-Deli-Bake Seminar & Expo 2010 June 6-8 • Houston, TXFeaturing the 15th annual Cake Decorating Challenge™

For more information: www.iddba.org

International Baking Industry Exposition (IBIE®) September 26-29Las Vegas, NVFor more information: www.ibie2010.com

Mark Your Calendar

www.cakepros.com

Volume 5 • Issue #4 Spring 2010

Cake Prose® is published quarterly for professional cake decorators who are registered members of the Cake Pros® Decorators’ Club™,

sponsored by Rich Products Corporation. For more information call toll-free,

1.866.242.3599, email us at info@cakepros.com, fax us at 716.505.5051

or visit our website at www.cakepros.com.

Showering you with creative cake ideasBridal showers have become almost as big a business as weddings themselves, with bridal parties, friends and relatives throwing huge celebratory bashes to honor the bride … and sometimes both the bride and groom.

While wedding cakes tend to be more structured and formal, shower cakes can be a bit more creative, especially since they typically need to feed fewer people.

The next time someone comes in to order the typical sheet cake for a bridal shower, offer some unique ideas! Maybe a cake that reflects where the happy couple met, or where they will honeymoon. Or a cake that honors a pastime or hobby the couple enjoys together, such as golf, skiing or gardening. If there’s a theme to the shower then, of course, the cake should reflect that theme.

Take a few minutes to get some information and then brainstorm some ideas with the customer. The unique cake will be a hit and so will you!

Have you recently created a unique bridal shower cake? Send us a picture and tell us about it! We might feature it on the Cake Pros® website or in this newsletter.

Have you checked out the hilarious online blog called www.cakewrecks.com? In it, creator Jen Yates has some hilarious examples of “cakes gone bad.” Cakes with misspellings. Cakes with deformities. Cakes that are downright scary.

Surely, as a professional cake decorator, you have a “mist-cake” story in your past – where your intentions were sweet but your results turned sour. Everyone does! Won’t you share yours with Cake Pros®? We’ll print some of the funniest stories in an upcoming Cake Prose® newsletter (anonymously, if you’d prefer). So drop us an email today and tell us about it. C’mon, we’re sure you can laugh at it now – so why not let your fellow Cake Pros® members get a chuckle out of it, too!

Ever made a “mist-cake”?

Here are some creative ideas for wording on shower cakes:

• Love makes the world go round

• A rainbow of good wishes (with a rainbow as art)

• Showering you with best wishes

• When two become one

• Best wishes for a happy life together

• Hand in hand, heart to heart

• The best is yet to come

• Get me to the church on time

• From Miss to Mrs. with our best wishes!