Cookbook for Marketing Your Consulting Firm

1-800-475-1415 1

Marketing Your IT Firm

Copyright 2011 MailerMailer LLC

Recipe for nurturing leads to boost sales

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Outline

Who do you buy from?Trash your web site (if it’s “brochure-ware”)Becoming a trusted sourceReinforce with consistent touchesEmail, social media and other strategies

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Who do you find interesting?

At work or on Facebook or Twitter:

Those who talk about themselves – “me”

Those who share information – “you”

http://consulting.mailermailer.com

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Who do you trust?When you don’t know a person or an entity, what makes you trust them?

Those who talk about what they offer and how good they are – “me”

Those who listen, educate and comfort you without pressure – “you”


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Me vs. You MarketingMe

What we doOur projectsHow good we arePreferred words:

“Our Services”“Our Clients”“Our Staff”

“We can help you”

YouWhat you doYour goalsWhat problems need solving?Preferred words:

“How to…”“White Paper on…”“Free Report on…”

“We can help you”


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Which one would you trust?

Buy from?http://consulting.mailermailer.com

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What is your web site’s focus?

Our servicesOur capabilitiesOur clientsOur projectsOur staff


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Instead, Add Something They Want


Resources for Small Businesses5 handy Windows productivity tricks that you didn’t know10-point customer retention checklist to review every quarterHow to write the best job descriptions that attract the best candidatesVideo: 4 ways to inspire your staff

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Something for Each Audience Segment

The Money Person4 inexpensive ways to upgrade your staff’s technical skillsMaximizing ROI for your technology investment

The ManagerThe 10 Best Interview Questions to AskPodcast: Come work for us - Company Perks

The Marketing PersonDoes social media make sense for your company


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Something for Each Audience Segment

The Money Person4 inexpensive ways to upgrade your staff’s technical skillsMaximizing ROI for your technology investment

The ManagerThe 10 Best Interview Questions to AskPodcast: Come work for us - Company Perks

The Marketing PersonDoes social media make sense for your company


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Mix in Getting the Word Out

Keyword search: best interview questions:


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Add Incredibly Useful Blog Content

Allows you to update regularly and easilyAdds dramatically to your “SEO juice”Encourages word of mouth via Tweets/LikesEstablishes/enhances your credibilityEngages readers in two-way dialog

i.e., Establishes Trusthttp://consulting.mailermailer.com

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A Dash of News AnnouncementsTell me more!

Report findings on…White paper explaining…Just won a huge contract and adding # jobs…

Who cares?

Office moveNew hireWon a ho-hum contract


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So They Found You, Now What?

Offer White

Paper to get their contact

info


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Send Useful Content Regularly

Reinforces the “touch”7 touches till client remembersPortrays you as an expertBuilds “top of mind” status

What to sendWhite Papers, ReportsIdeas, Tips, News, eBooksLicensed or purchased relevant content

Or hire company to do this


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Email Marketing Best Practices

DoGet permission before sending newslettersSend regularly, once a month is goodPersonalize for higher response ratesGet whitelistedInclude opt-out link (law)Include address (law)

Don’tPurchase, rent, trade or borrow a list – EVERIgnore bounces or opt-out requestsWrite text that reads like spam – people will think it is indeed spam


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Recipe Summary

Use the best ingredients (choose keywords carefully for SEO)Start with something that others find interestingSprinkle in blogs, reports, videosAdd email marketing, news announcementsDon’t stop stirring or it will get stale


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Cookbook for Marketing Your Consulting Firm

Business

Transcript of Cookbook for Marketing Your Consulting Firm