BRAND STRATEGY .

• Amazon sales strategy• High-level sales funnel• PR strategy - influencer targets• Post-launch marketing strategy consulting

BRANDED CONTENT CREATION .

COPYWRITING .

• Book blurb• Amazon product description• Amazon author bio• Landing page sales copy• Email autoresponder series - 5 emails• Facebook display ads• Press releases

RESULTS .• Successful book launch on Amazon• Reached “Top 100 Bestsellers” list on

Amazon within first 24-hours in selected categories

DIGITAL MARKETING .• Creation of mobile-responsive landing page• Integration of email autoresponder - Aweber• Creation of Facebook PPC campaign• Optimizatin of Facebook PPC campaign• ROI Reporting

GRAPHIC DESIGN& ILLUSTRATION .• Product images for landing page• Images for Facebook PPC campaign• Creation of Media Kit• Creation of PR Kit

JAMES STEADMANCreative Director, J.C. Steadman

j.steadman@jcsteadman.comwww.jcsteadman.comBrisbane, Australia

CLIENT AGUS EKANURDI .COUNTRY SINGAPORE .BRIEF BOOK LAUNCH .Book title Cook Your Way to Love and Harmony. Authors Agus Ekanurdi and Frida Antony. Our client wanted a strategy to help launch their new book. Project constraints were a very tight budget, short time-frame (less than one month), and no prior marketing or user list.

SPEC WEBSITES.launch.agusfrida.com

Amazon product page

JOB

LAN

DIN

G P

AG

E DE

SIG

N .

Important information above the fold

Social proof and third-party association

Clear benefits to target market

Clear call-to-action, plus opt-in form

Social media links

Positioning statement

Reputable distributors

JOB EMAIL AUTORESPONDER .These 5 illustrations were inserted into a 5-part email autoresponder series. This was integrated through Aweber. Each email offered a small excerpt from the book relating to the included recipe, along with a clear call-to-action to purchase the book, and a preview of the next email.

We help businesses bring their ideas into the marketplace

- without the traditional agency bloat.

Brisbane, Australia | www.jcsteadman.com | contact@jcsteadman.com

INTERESTED? | HELLO .