Conversion Pipeline | www.conversionpipeline.com | 703‐915‐4307 

 

A Strategic Marketing Communications Firm     

 Social Media Optimization Strategy 

Conversion Pipeline | www.conversionpipeline.com | 703‐915‐4307 

Social Media Optimization (SMO)

Conversion Pipeline educates small businesses on how to use Social Media as an outlet to transmit and share news, events, press releases, success stories, and other business-related information in real-time. We teach them how to build rapport and promote their brand in ways traditional media can’t compete with.

Small businesses desire to have the big public relations firms that Fortune 500 companies have. What small business don’t realize is that social media has a lot of the same benefits as an over-priced Ad agency or Public Relations Firm.

Conversion Pipeline’s SMO Strategy

We indentify the best online social networks for your company’s demographic and establish new accounts with them. We’ll optimize these accounts by tailoring them to your business and then connect with your end-users and consumers across those sites. We’ll do more than just make contacts; Conversion Pipeline will engage your end-users to build value and rapport. We make long-lasting branding connections with your “friends” by initiating the conversations. Social networking creates a direct line of communication between your company and your consumer. Conversion Pipeline makes full use of this avenue to better connect you with your target demographic.

Seven Benefits from Conversion Pipeline’s SMO Strategies:

1. Publicity

Social media is…has…changed the way small businesses communicate with their customers and prospects. Their services and products are exposed to a much larger and diverse audience than traditional media outlets once allowed. Although its scope is larger, social media tools allow you to focus your marketing efforts to your target demographic. Social media outlets can quickly publish information in a variety of formats (video,

Conversion Pipeline | www.conversionpipeline.com | 703‐915‐4307 

pictures, audio) which can swiftly transfer from one consumer to another creating a “viral marketing” effect.

2. Brand Management

Once Conversion Pipeline has ignited a small business’s social media campaign we now have a massive platform to shape and direct their brand. By communicating with consumers on a more personal level, small businesses are reinforcing their presence in their industry. Personal communication with your consumers and prospects builds value and rapport. This will foster word-of-mouth brand champions who can’t wait to tell their friends about a great service or product (“viral marketing”).

3. Reputation Management

Branding and reputation management go hand-in-hand. Utilize social media’s rapid communication platforms to help create and maintain your company’s reputation. By swiftly communicating with disgruntled customers, you can change their negative experience into a positive one; hopefully turning them into a champion for your company. Powerful and informative messaging will prove your expertise and validate your company’s creditability while fostering a positive word-of-mouth reputation.

4. The Art of Selling

Believe it or not, selling is an indirect goal of a well executed social media campaign. Your campaign should not be littered with direct sale references. A sound social media strategy is all about discreetly placing messages that is occasionally addressed to your “friends”. This constant, subtle approach will have positive results on your revenue. You won’t upset your customers if your approach is tasteful and creative. The goal of all social media campaigns is to build relationships and rapport…to ensure long term growth and revenue for your small business.

5. Increased Visibility

Executing a social marketing campaign will increase your company’s visibility throughout numerous Internet platforms. With the easy transfer of information from person to person via social networks and the help of social news sites like Digg and Reddit, your content has the potential to go viral and spread rapidly over a brief period of time. This will drive traffic to your website, giving your company the opportunity to capitalize on the attention.

6. Repeat Visitors

Quick exposure and spiked traffic are usually temporary. In order to capitalize on this increased exposure, Conversion Pipeline will optimize your website and social networks to retain and sustain traffic. This can be as simple as creating “subscribe” features and

Conversion Pipeline | www.conversionpipeline.com | 703‐915‐4307 

social bookmarking links. “How-to” content is also a great way to keep one-time visitors coming back for more.

7. Back-Linking and SEO Rankings

Social media is a huge contributing factor to higher organic search rankings and is a must have in your overall search marketing strategy. Heightened visibility of your brand from social networks will give webmasters and bloggers a greater selection of content to which they can link. This growing number of links will in turn improve your company’s page rankings, back links, and your overall search engine results.

Conversion Pipeline’s Five Step Strategy:

1. Create new accounts on a variety of social networks 2. Customize each account to achieve your marketing goals 3. Set-up connections with “friends”, business partners and colleagues 4. Ensure integrated and unified messaging across all platforms 5. Continually provide creative and informative communications with connections

Once Conversion Pipeline has created your account, we then create connections with your core demographic of users. We ensure your messaging is consistently updated and quickly integrated across your blog and sites like Facebook, Stumle Upon, Flickr, Ning.com, YouTube, LinkedIn, Digg, Reddit, Del.ici.ous and MySpace.

Incorporating a well executed Social Media strategy allows you to monitor and measure results and is significantly cheaper then hiring a PR Firm or incorporating traditional marketing methods (phone book, billboard or news paper ads). A sound SMO strategy increases brand awareness, monitors brand reputation, engages your consumers, and provides long term benefits never seen before in a marketing strategy. If you have not incorporated SMO into your overall marketing strategy you’re more than likely behind your competition and losing out on a great revenue stream.