Conversion Optimization - Make MORE Money Online

Conversion OptimizationMaking MORE money online

James Paden

The Combine

September 11, 2010

What is Conversion Optimization?

“Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.”

- Wikipedia

Fear: Shipping

Fear: Returns

Fear: Security

Fear: Privacy

Fear: Quality/Accuracy

Fear: Legitimacy

Fear: Price

Users: Hunters

Users: Browsers

Users: Psychology

From WhichTestWon.com

Users: Psychology:

From Carsonified.com

Users: Psychology:

Usability

Visibility

14% Signup Page Visits

From 37 Signals: Signal vs. Noise

Design: Visibility

From UsableWorld.com.au

12% More Add-to-Carts

From Vibrant Solutions

33% More Add-to-Carts

From Vibrant Solutions

33% More Signups

From dmix.ca

20% More Trial Signups

From LessEverything.com

32.5% More Downloads


63% More Clicks


3.44% More Downloads

From Blog.Mozilla.com

30% More Trial Signups

From 37 Signals

23% Less Newsletter Subscriptions


113% More Submissions


Google Website Optimizer: Sections

Google Website Optimizer: Combinations

Tests: Product Page

Educational ResourcesABTests.com

WhichTestWon.com

GetElastic.com

GrokDotCom.com

Testing Toolsgoogle.com/websiteoptimizer

NinjaButton.com

VisualWebsiteOptimizer.com

CrazyEgg.com

KissMetrics.com

Optimizely.com (private beta)

Questions? Feedback?

James Paden

E-mail: [email protected]

Phone: 317-674-3434

Website: http://www.VibrantSolutions.com

Blog: http://www.JamesPaden.com

Conversion Optimization - Make MORE Money Online

Technology

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