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Conversion Optimization For

Mobile Websites

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Increasing Conversion Rates is a Complex Problem

“For retailers looking to grow their conversion rates — which typically hover around 3% — conversion marketing provides opportunities to address the other 97% of visitors”

Forrester Research

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§ Mobile commerce continues to grow. Mobile commerce accounts for 30 to 50% of online conversions

Mobile continues to dominate

#SMX #XXa @khalidh

§ Mobile commerce continues to grow. Mobile commerce accounts for 30 to 50% of online conversions

Mobile continues to dominate

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POP QUIZ!

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A B C

20% More Conversions

Side By Side Look

Attendee Question: Which design generated the most sales?

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Digging Deeper •  Marketers do not optimize for conversion; they optimize for the visitors

psyche. This process starts with understanding the main factors that persuade visitors to convert on your website or push them to leave.

•  To get to the Big (Yes), you must go through a series of mini (yes).

•  Always think of the Conversion Rate Uplift Formula

CRU = ((3T – (2F – (I+E))) * B ) ^ PC

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CRU = ((3T – (2F – (I+E))) * B ) ^ PC

Digging Deeper

Trust FUDs

Buying stage

Incentives Engagement

Persona

Complexity

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CRU = 3T – (2F – (I+E))

Digging Deeper

Trust FUDs

Incentives Engagement

#SMX #XXa @khalidh

POP QUIZ!

#SMX #XXa @khalidh

7% conversions

Side By Side Look

Attendee Question: Which design generated the most sales?

#SMX #XXa @khalidh

POP QUIZ!

#SMX #XXa @khalidh

6% conversions

Side By Side Look

Attendee Question: Which design generated the most sales?

#SMX #XXa @khalidh

Digging Deeper •  Don’t complicate your mobile campaign. •  One goal is sufficient on that tiny screen. •  Be weary of adding too many goals and too many social media

icons. •  Clutter is bad on a PC, it is a campaign killer on mobile. •  Do not squeeze information on that tiny screen, because it will

not sit well with your customers. •  Use large clear headline that clearly states your value proposition •  Support your headline with good incentives (copy & design) •  Limited words and one CTA, and preferably an actionable CTA

(no online forms)

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THANK YOU!

SEE YOU @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016