1.800.217.0762cfsearchmarketing.com

sales@cfsearchmarketing.com

AUTOMOTIVEDIGITAL MARKETING

CONVERSIONFOCUSED• SEO• PPC• Web Care• Social Media & Reputation Management• Video SEM• And Much More

We know what Google is looking for to get your site to the top of search results and keep you there. Visibility translates into leads and leads to sales.

At CF Search, we’re on a mission to change automotive marketing - one click-at-a-time. We create a consistent and compelling message that combines the right keywords and ad copy to produce leads.

Get a 15-25% increase in organic traffic within the first 6 months.

More Inventory Views = More Sales

1. Title + Metatag Optimization2. Keyword Search3. Competitive Analysis4. Homepage Optimization5. Website Audit6. Aggressive Content Marketing Strategies

7. Text Partnership + Mobile Optimization8. Google Business Page Optimization + Hyper SEO9. Brand Advocacy Program10. Social Boost FB, Pinterest, Twitter11. Monthly Reports

• 100% transparency

• Personally managed campaigns LIVE PPC specialist

• NO set it and forget it

• We test and analyze every aspect of your campaign and optimize it from click-to-conversion

• Pricing, Offers on all PPC ads and Extensions are dynamically updated from data on your website every 24 hours by our proprietary software!

• The combination of PPC management, optimization and analytics is how we increase your conversion rate

• The Lowest CPA, Lowest CPC, and Highest CTR wrapped into a first-in-class solution

• Utilizing Sales and Zip data, we focus your budget on the best areas of opportunity

• Used Dynamic Inventory PPC pulls directly from your inventory

Our innovative, proprietary software sets us apart.

We Deliver Best In Class Results

THE ONLY CONVERSION FOCUSED SOLUTION

DELIVERING BEST IN CLASS RESULTS

SEO

PPC Powered By AdGen

GET ADDITIONAL TRAFFIC & LEADS

CUSTOM DISPLAY STRATEGIES WITH A HIGH ROI

VIDEO SEM

• Retargeting - “Stalking” - Highest ROI• Behavioral - Target in market auto shoppers• Contextual - Display ads across Automotive related sites• Geo-Fencing - target your competition

• Audience placement techniques enable your videos to have the maximum and most effective reach and frequency for in-market shoppers• Setup, Management, & Optimization of all video • Customized Creative Available!• 30 second video views ranging from .30 to .90 per view• Pre-Roll video commercial across targeted sites campaigns

DISPLAY &RETARGETING

Retargeting keeps your dealership’s message in front of shoppers after they leave your site. Display Ads are served to auto shoppers in the most relevant possible positions and times and deep-linked to inventory pages keeping your dealership front of mind.

Take your online video to the next level with CF Search’s Award Winning Video Production prominently displayed on YouTube and Facebook. Receive views, engagement, and in-depth analytics reporting going beyond what traditional media can offer.

Studies have shown up to 90% of consumers say their buying decisions are influenced by online reviews. Additionally 79% trust online reviews as much as personal recommendations and the fact that Google displays your reviews in search and map results, you cannot afford to ignore your online reputation.

In today’s market, engaging with the public is a must to build your brand. Social Media Marketing increases sales, improves customer retention and improves visibility in search engines.

FULL SERVICE

BUILD

AMPLIFY

GROW

REPUTATION MANAGEMENT

CORRECT

REINFORCE

MONITOR

Customized portal, emails, and texting software to solicit reviews along with point-of-sale texting options for accelerated review solicitation

Custom, daily review response, copyrighting and posting available

Best practices to solicit reviews

24-7 live review monitoring and notification

SOCIAL MEDIA MANAGEMENT

CUSTOMER ENGAGEMENT

• Fan base and build brand loyalty• Pioneering application integration

• Real, local, in-market & brand-specific audiences• Inventory views• New sales funnel

MERCHANDISING & USABILITY PROACTIVE - NOT REACTIVE!

DELIVERING SALES

WEB CARE

• Retarget your existing database directly in their news feed• Profile potential Sales & Service customers to deliver the right message at the right time• Increase new & used VDP views and sales with live inventory ads and actual photos!• Send leads directly into your CRM with our API interface• Facebook Dynamic Inventory - Dynamic Re-Targeting - Dynamic Prospecting - Spend by Product Report• Facebook Technology - CRM Integration (Lead Gen) - Inventory Feed Creator

• Create Custom Home Page Banners• Manage New and Used Car Specials Page• Update Parts and Service Specials Page• Optimize for Conversion and Navigation• Content Flow Check• Link Checking and Repairs• Widget Performance• Exceptional Landing Pages• Personalized Web Audit

SOCIAL ADVERTISING

We offer a fully custom Facebook advertising solution. Leveraging Facebook’s integrated Polk data, you can get your message to a specific audience better than any other media source. Facebook can also generate leads which are sent directly to your CRM. You WILL sell cars on Facebook.

Too busy selling cars? Let CF Search handle the heavy lifting on your Dealer Website. With our full service Web Care Packages, you and your employees are left to handle what you do best, SELL CARS!

The more shoppers you can get to visit your vehicle details pages (VDPs) the more cars you are going to sell. With CF Search Marketing’s dynamic inventory display solution you’ll drive the right car buyers to the specific vehicles they are most interested in on your website.

Competitive Intelligence in marketing is crucial to stay ahead. AdGen CI gathers your competitors keywords, ad copy, and extensions so you can always stay ahead of your competition.

ACTIVELY TARGET CAR BUYERS

DYNAMICLANDING PAGES

COMPETITIVE INTELLIGENCE

STAY AHEAD OF YOUR COMPETITION

• Developed Specifically for Automotive• Key Word Research for Paid and Organic• Local Competitive Ad Data• Retail Time Ad Monitoring• Proprietary Dashboard

• Mobile first design - Every object on landing page is mobile optimized - Loads faster than CDK & DDC SRP pages• Landing Page Design - Fully customizable sections - Holds any HTML-based object• Carousels, Videos, etc. - Form submits can integrate with any CRM• Fully functional Dashboard - Integrates with AdWords

AdGen CI

AdGen RDLP

Our proprietary in-house PPC Management tool developed specifically for dealerships paid search campaigns.

A relevant landing page is a key part of our strategy for automotive PPC. It provides a boost to your quality score,

which lowers your cost-per-click (CPC).

Competitive Intelligence is crucial to stay ahead of your competition. AdGen CI gathers your competitors keywords, ad copy, extensions

and feeds it back into the AdGen Core PPC system.

Increase the number of sales calls generated by PPC campaigns by determining which keywords and campaigns generate sales calls for the

dealership. The account is then optimized based on this information.

Powered By: CF Search Marketing

The AdGen suite is the most powerful set of management, dynamic, analytical, and intelligence programs on the market. Ask us how it can it can put you ahead of your competition today!

Display

eBlasts Direct Mail

Mystery Shop

PPC

Print

Radio

ReputationManagement

SEO

Social MediaManagement

TV

Video SEM

Web CareONEMARKETINGSOLUTION CF SEARCH

PARTNERSHIPS• Google• Bing• Facebook• Oracle• Podium• Sprout• Catalyst• Waze• Yext

1.800.217.0762cfsearchmarketing.comsales@cfsearchmarketing.com

MYSTERY SHOPOPERATIONAL IMPROVEMENT

• Highly Experienced Evaluation Staff• Personalized For Your Dealership• Call Recording And Analysis• Email Correspondence Evaluation• Detailed Reporting And Grading System• Tailored Recommendations For Process Improvements