Converse Target Audience Overview
27
CONVERSE
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Transcript of Converse Target Audience Overview
CONVERSE
The Brand
The Brand
The Brand
The Brand
“Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would be independent enough not to follow every other company in every
thing they do.”
The Brand
The Brand
Chuck
Taylo
r joins
Con
verse
1918
Foun
ded
1908
Rock
& Ro
ll Rev
olutio
n Beg
ins
1948
Chuck
s, in
Colors
1958
Laun
ch of
“Cho
ose y
our w
eapo
n” ca
mpaign
1986
Grand
mama c
ampa
ign
1993
“Cha
nge t
he w
orld”
men
tality
1998
The Basketball Era The Evolution Era The Revolution Era
The Brand
The BrandWe provide the canvas, you provide the paint
The Consumer
The Consumer
I am:
http://www.flickr.com/groups/converse/discuss/72157622194142160/
The Consumer
I am:
Someone who cares so much about what I look like, that I don’t care.
http://www.flickr.com/groups/converse/discuss/72157622194142160/
The Consumer
I am:
CONVERSE: BRAND NEW...SIGH!
The Consumer
I am:
They are my canvas, not just made from it
CONVERSE: BRAND NEW...SIGH!
The Consumer
I am:
The Consumer
I am:
A Rocker.
The Consumer
I am:
A Rocker.
The Consumer
By the numbers
16-24, M/FSome High School, High School+
Under $45,000/yrRents
The Consumer
By the words
independentthinkertinkerer
carefully carelessrevolts against (some) brands
dichotomous
The Consumer
By the media
The Consumer
By the media
internettelevision
radioout-of-home
The Relationship
The Relationship
The Relationship
We want you to change the world, your shoes can help you get there.
The Resources
The Resourceshttp://thenextgeneration.com
http://ypulse.com
Converse ALL STAR Facebook Group
http://www.flickr.com/groups/converse/
http://youtube.com
http://converse.com
http://schmotter.com
