And twittering too

+

let’s start here.

you are unique.

is your blog?

A unique blog is more likely to succeed…

Reason # 5 (why readers unsubscribe)

Too many posts that I see

elsewhere(Redundant, Repeated or Recycled News)~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog

Success = narrowing the gap

A great blog experience

combines excellent

content with conversation

+ stimulation. At the end

of the day, it should

connect curator with

community.

you

blogs + brands

What kind of brand would you want to be?

How about these…

do you have blog brand?

Are you blogging or representing your personal brand?

+

+

how to design a better blog experience.

The 4C’s of blogging

Community

InvestYour community will only be as good as the amount of effort you put into

cultivating one. Get involved.

ListenIt’s not about responding to every single comment—but it is about listening

and facilitating.

CultivateGive your community something to think about. Ask their opinions. Don’t

provide all of the answers—let them fill in the blanks.

Example: including your community

Consistency

FindDon’t know if you’ve “found your voice”? Then you haven’t. You’ll know the

moment you do. And when it happens—speak up.

WriteTalk about the things you care about. Be true to yourself.

ExperimentThe Beatles experimented and evolved, yet they were still the one and only

Beatles. Experiment—just do it consistently.

Example: sometimes industry, sometimes life

sometimes… and other times…

Whatever the topic—the voice should be consistent

Clarity

SeeYou need to “see” where you want to go even if you don’t know how to get

there. Having a definitive vision is everything.

CommunicateYour communication and conversation should be clear and articulate.

Rambling doesn’t make for good conversation.

Vision visionaryDon’t let the word vision scare you off. It doesn’t mean you need to be a

genius—you just need to keep your eyes on the road.

Example: clarity combines vision with agility

“Logic+Emotion exists at the intersection of Marketing,

Brand Engagement + Experience Design—where passive

consumers become active participants.”

Content

FrameYour content will be as unique as the way you frame it. Don’t just

report—have opinions and seek the opinions of others.

SharePeople are hungry for knowledge and “know-how”. If you know

something, share it.

ServeMake no mistake. You are in the service industry. If your content offers

no value—neither do you.

Example: aggregating content

one more thing…

Stop calling yourself a blogger

Bloggers are one-dimensional. People aren’t.

Find your passion

let your passion shape your blog

My passion for design helps me create a unique blog experience

Design isn’t just about

making something pretty.

Design is about creative

problem solving.

Everything is designed.

Marketers need design.

Marketers need good design.

Good design doesn’t always

need marketing.

You

Passion

Conversation

Relationships

Affinity

Don’t be a blogger—be a conversation architect

Dialogue is fueling the “conversation economy”

and affinity keeps people coming back

People will talk about a unique blog experience. And come back for more.

…because good experiences make people happy.

Credit: Adrian Lai

sound familiar?

Let’s talk.