Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless...

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© 2004 Kineto Wireless. The information contained in this document is confidential and the property of Kineto Wireless. All unauthorized reproduction and distribution, electronic or otherwise is strictly prohibited. Converging Mobile, VoIP and WLANs Converging Mobile, VoIP and WLANs Ken Kolderup Vice President, Marketing July 20 th 2004

Transcript of Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless...

Page 1: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

© 2004 Kineto Wireless. The information contained in this document is confidential and the property of Kineto Wireless. All unauthorized reproduction and distribution, electronic or otherwise is strictly prohibited.

Converging Mobile, VoIP and WLANs

Converging Mobile, VoIP and WLANs

Ken KolderupVice President, Marketing

July 20th 2004

Page 2: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Kineto Wireless OverviewKi

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Headquarters: San Jose, CA– Founded in 2001

Innovator/Leader in Fixed-Mobile Convergence– Mobile over WLAN (MoWLAN) / Unlicensed Mobile Access (UMA)

Premier investors: $59M– Oak, 3i, Sutter Hill, Venrock, Mitsui

Experienced management team– Nortel, Motorola, Nokia, Ericsson

Significant partnerships in place– Major handset and infrastructure partners engaged

Operator trials in U.S. and Europe– Major mobile and fixed operators

Page 3: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Significant Market TrendSubscribers Want Mobile as the Main Phone

…and lower service pricing…With an expanding service set …

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Voice Music, Games, Videos

Text & Picture Messaging

…subscribers are looking to use the mobile as the main/only phone

One-third of consumers would be cancel local service if wireless operators improved basic service quality and lowered monthly costs

June 04: Wirthlin Worldwide

Half of mobile subscribers would use their mobile as the main phone if service cost and quality were more comparable to landline.

May 03: PriMetrica, Ernst & Young

Page 4: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Operator Opportunity/ChallengeKi

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Mobile Operators• With high penetration rates, looking for next growth• Fixed substitution is largest opportunity, but cost and

quality concerns inhibit progress

Fixed & Mobile Operators• Core fixed business in decline• Mobile and broadband businesses lack differentiation• Looking to integrate services to capture more wallet share

Fixed Only Operators• Core fixed business in decline• Looking to become MVNO, but would like to control

costs by keeping in-building traffic on fixed network

Page 5: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Mobile over Wireless LAN (MoWLAN)(a.k.a. Unlicensed Mobile Access)

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Broadband Access

Home / Enterprise

GSN/PDSN MSC

Dual-ModeMobile

MoWLANController

SeamlessMobility

BSC/RNC

Mobile Core Network

• Extends all Mobile Voice and Data Services• Supports Handover Between Networks• Supports Home, Enterprise and Public WLANs• Leverages existing Core (Switching, OSS and Billing,…)

Carrier Private

Network

IP Access Network

AccessPoint

StandardI/F

Billing, OSS,…

CDMA

Base Station

Page 6: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

MoWLAN/UMA Solution Ki

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Voice/Data

MM/CC/SM/SMSMoWLAN/UMA Solution

IP

Fixed IP Network

MoWLANController

MoWLAN-enabledMobile

AccessPoint

MobileCore

TDM/Frame/Enet

Traffic

Signaling

Transport

Transparently extends all mobile circuit and packet services over IP and manages mobility between networks

Page 7: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Service AdvantagesKi

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High-performance indoor mobile voice at lower cost of delivery

High-performance indoor coverage/capacity that compliments

and offloads macro network

High-resolution “home/office zone”

billingMoWLAN/

UMAMoWLAN/

UMA

Mobile data at broadband speeds with no load on

macro network

Page 8: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Subscriber Value PropositionAn enriched mobile experience at lower cost

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• Existing mobility services• Existing mobility tariffs

• High-performance coverage• High-speed data services• Reduced tariffs

Macro Cellular Network

WLAN Locations

SeamlessMobility

Consistent Services & UI – Voice, Data, SMS, VMS, …..

Page 9: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Sample Service OfferIndividual/Enterprise

In addition to standard mobile calling plan…

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WLAN Service Plan$9.99 500 WLAN anytime minutes

including free long distance$14.99 1,000 WLAN anytime minutes

including free long distance$24.99 Unlimited WLAN anytime minutes

including free long distance

Page 10: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Operator Benefits

Mobile Operators Fixed/Mobile Operators

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• Increase ARPU– Profitable capture of indoor

minutes of use– Drive adoption and use of

mobile data services• Lower Churn

– Enhanced indoor mobile experience

• Lower CapEx/OpEx– Offloads macro network

• Increase Wallet Share– Integrated Fixed, Mobile,

Broadband service• Lower Churn

– Service Bundling

Page 11: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

Timeline for MoWLAN/UMAKi

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Lab Trials

Market Trials

Deployments

1H04 2H04 1H05

Page 12: Converging Mobile, VoIP and WLANs Ken Kolderup · Kineto Wireless Overview Kineto Wireless Proprietary and Confidential Headquarters: San Jose, CA – Founded in 2001 Innovator/Leader

MoWLAN/UMA SummaryKi

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• Seamless delivery of mobile services over WLANs– Supports all voice and data services– Supports handover of active calls/sessions between networks– Leverages existing/future core network investment

• Strong demand and value proposition– Subscriber: Use mobile as main phone (get more/pay less)– Operator: Maximize revenue/profit with subscriber shift to mobile

• Significant market momentum– In trials with major European and U.S. service providers– Standardization in process– Commercial service deployments expected in 1H05