Contrast

Draw attention to your page.

Contrast works with emphasis

No contrast is boring, and looks unorganized. The second example below emphasizes a focal point using contrast, though still is not aligned.

Contrast: type

Large and small, formal and informal, condensed and expanded.

Contrast: add interest

This flyer uses some contrast, a photo and contrasting sizes of type. But it’s still fairly staid and blah.

Contrast: make it bold!

Try to add interest by making contrast more dramatic.

Contrast: tips

Use bullets.

Contrast: tips

Boxes and rules offer a nice touch, although they are common tools.

Contrast: photography

Viewers may find photos with contrast intriguing.

Contrast in advertising

Some of history’s most successful advertising has used contrast to attract attention.

Contrast in advertising

Contrast in advertising

Contrast: an exercise This flyer offers some contrast in illustration and larger

headline, but it’s still pretty blah. How would you reinforce the theme while adding pizzazz?