Function

Enabling TheConnected Lifestyle

WithStyleTOWARDS

in partnership with

WEARABLETechnology

ContentsIntroduction..................................................................................Page 1

• An exciting new market, truly coming of age................................... Page 1• Interest in connecting almost anything to the internet is high...........Page 1• The digital fashion wave....................................................................Page 1• Why this report is different.................................................................Page 2

Applications.................................................................................Page 4• Enormous potential............................................................................Page 4• New market segmentation.................................................................Page 6• New segmentation defined................................................................Page 7• Security/Safety...................................................................................Page 8• Medical...............................................................................................Page 9• Wellness..........................................................................................Page 10• Sport/Fitness....................................................................................Page 12•Lifestyle Computing..........................................................................Page 13• Communication................................................................................Page 15• Glamor.............................................................................................Page 16

New Enabling Technologies Categories................................Page 18• Designing WT..................................................................................Page 18• Sensors............................................................................................Page 21• Energy sources................................................................................Page 24• Connectivity.........................................................,...........................Page 25• Active materials...............................................................................Page 28• User Interface..................................................................................Page 29

Market Structure........................................................................Page 32• Key market drivers...........................................................................Page 34• Key market challenges....................................................................Page 35

Market Forecast.........................................................................Page 37• Assessment of current market........................................................Page 37• Use of fashion profiles.....................................................................Page 38• Outline of forecast methodology......................................................Page 41

Summary and Conclusions......................................................Page 43

areas, this report provides fresh insight into what is possible now and what will be possible in the near future.

5. Fashion Industry focus: We firmly believe that ‘Function with Style’ is a fundamental requirement for Wearable Technology success. The market analysis in this report is primarily viewed from a Fashion Industry perspective. This is sharply different from most other analyses of this market, which tend to as-sume that the technology is all-important. We believe this is not the case.

6. Fashion Industry Market Profiles: In line with this Fashion Indus-try focus, the market segmentation and forecasts presented use fashion industry purchaser profiles as part of a new meth-odology for market assessment. This aims to answer such questions as – Who will buy these products and why? What is the potential market size in areas currently under-developed?

7. Value Chain Assessment: We know from our work in the M2M/Internet of Things market for over a decade that the strength and flexibility of partners in the value chain are key ingredi-ents for market success. This report examines the implica-tions of this for the Wearable Technology market and offers key recommendations for achieving growth and profitability.

8. Not just market observers: As thought leaders, our mission is to work with market players throughout the value chain to help drive new growth and profitability in the Wearable Technolo-gy market. We are not just market observers.

This report aims to shed new light on the opportunities offered in the Wearable Technology market and the challenges and barriers to growth that need to be addressed in order for it to achieve a true lift-off. In doing so, we believe that the analysis and ideas contained in this report offer a fresh and valuable insight, for the following main reasons:

1. Thought Leadership Partnership: Beecham Research is an inter-nationally-recognized thought leader in the M2M/Internet of Things market. To create this report, we established a power-ful team of own resources and also partnered with Wearable Technologies AG, the worldwide leading innovation and mar-ket development platform for wearable technologies, to joint-ly develop this report. We believe that this combination and partnership offers unique and in depth insights for delivering success in this market.

2. New market segmentation: After considerable research and dis-cussion with market players throughout the WT value chain, this report introduces a new way of segmenting the applica-tions that represent the Wearable Technology market into 7 key sectors. We believe that this more rigorous approach than has previously been available gives the proper weight to all ap-plication areas currently in prospect and shows the true mar-ket potential.

3. Sector focus: Following on from this new market segmentation, this more rigorous approach examines the opportunities and challenges in each of these sectors both independently and in relation to each other.

4. Deep technology insight: We bring a deep understanding of the enabling technology opportunities and trends to this analysis. Working closely with developers in 5 key enabling technology

Why Is This Report Different

World of Wearable Technology Applications:Towards Function With Style

© 2013 Beecham Research Ltd. & Wearable Technologies AG

The methodology for using these and the other profiles (35 in all) is out-lined in the following chart.

The key output from this looks to answer the following question - What is the true Market Opportunity in all Sectors and Regions?

As a result of this analysis, it is clear that current market offerings are not yet addressing the major Wearable Technology market opportunities. If these were addressed more fully, it is likely that the Wearable Technology market would alter course and then grow at a much faster rate than currently.

Forecast Methodology

WT Applications by Sector

Product Availability

UnitPrices

Where buy?

Who buys?Why buy?

What buy?WT Potential

Market by Sector

WT AddressableMarket by Sector

Fashion ProfilesAdapted to WT Sectors

Early/LateAdopter Profiles

Region Profiles

Fashion SegmentProfiles

RevenuePotential

RegionPotential

Who’s Involved ? Beecham Research Ltd. is an internationally recognized thought leaderintheM2M/InternetofThingsmarket.BasedinCambridgeUK and Boston US, it is a leading technology market research, analysis and consulting firm specializing in the worldwide M2M/Internet of Things market. Our clients include major network oper-ators, hardware/software and infrastructure vendors, distributors/resellers, solution providers and technology adopters and has now extended into consumer markets for the Internet of Things. Our re-search methods include extensive survey work worldwide in multi-ple languages and are based on deep technical knowledge combined with fresh market insight in both business and consumer markets. Recent research has included two market-leading studies on M2M Cloud-basedplatformsandaworldwidestudyoftheSatelliteM2MmarketfortheEuropeanSpaceAgency.

Visit www.beechamresearch.com for more information.

Wearable Technologies AG is the pioneer and leading innovation and marketdevelopment platform for technologies worn close to, on, and even in thebody. Since 2006 the platform has successfully established a network of morethan 3,000 companies, consisting of market leaders and highly innovativecompanies. Wearable Tech-nologies AG drives business development,technology marketing, and innovation through the Wearable Technologies Innovation WorldCup,contentmanagement,strategyandtechnologyconsult-ing services, as well as international conferences and trade shows in partnership with leading trade organizations, associations, and other high-ranking partners.

Visit www.wearable-technologies.com for more information.

To order “Wearable Technology: Towards Function with Style” go to our website at www.beechamresearch.com

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