CONTENTS...2017/10/17 · CONTENTS 4 KCCI SALES TEAM 6 KCCI COMMERCIAL PRODUCTION / KCCI 8 NEWS AT...

CONTENTS

4 KCCI SALES TEAM

6 KCCI COMMERCIAL PRODUCTION /KCCI 8 NEWS AT 5, 6, 9 & 10

7 DMA TOTAL ADULTS PROFILE

8 THREE TIMES THE PRIME

9 KCCI COVERAGE MAP

10 MARSHALL MARKETING /ESA PROFILES

11 KCCI 8 NEWS THIS MORNING /TESTIMONIAL

12 KCCI VIEWER PROFILE /KCCI PROGRAM SCHEDULE

2

14 METV VIEWER PROFILE /METV PROGRAM SCHEDULE

16 MY DES MOINES VIEWER PROFILE / MY DES MOINES PROGRAM SCHEDULE

18 COMMITMENT 2018 / KCCI DIGITAL MARKETING

19 KCCI MULTI-PLATFORM / TESTIMONIAL

20 MEDIA & STATIONS WATCHED /MATTER OF FACT

21 INFLUENTIAL MEDIUMS /KCCI 8 NEWS CLOSE UP

22 CBS / KCCI LOCAL SPORTS SPECIALS / OVER THE TOP / TESTIMONIAL

24 KCCI PARTNERSHIPS

3

KCCI SALES TEAM

MANAGEMENT & MARKETING CONSULTANTSAMANDA BRINK HULLGENERAL SALES MANAGER

[email protected] 10 Years of Service

BRIAN SATHERPRESIDENT & GENERAL MANAGER

[email protected] 20 Years of Service (Hearst)4 Years of Service (KCCI)

KELLY BROWNLOCAL SALES MANAGER


LESLIE MAYOMARKETING CONSULTANT


BILL MUEKSCHMARKETING CONSULTANT


DAVID HARTMANMARKETING CONSULTANT


JERRY HOEHLEDIGITAL SALES MANAGER


NICOLE FITCHNATIONAL SALES MANAGER


DAWN JANSSENMARKETING CONSULTANT


BRAEDI KINMANMARKETING CONSULTANT


The KCCI Sales Team helps businesses grow by creating customized marketing campaigns that generate consumer awareness about your products and services, increase your brand in the marketplace, and drive consumer traffic to you.

4

COMMERCIAL PRODUCTION

SUPPORT TEAM

JUSTIN SMITHCOMMERCIAL PRODUCER


MICHAEL VAUGHNDIGITAL CLIENT SPECIALIST


SHARON GRATIASLOCAL SALES ASSISTANT


NIC MCDOUGALCOMMERCIAL PRODUCER


DEAN WIPPERMANTRAFFIC DEPARTMENT


JENNA GUITERNATIONAL SALES ASSISTANT


DANNIE PATRICKMARKETING CONSULTANT

[email protected] 1 Year of Service

ROGER SPERLINGMARKETING CONSULTANT


STEPHANIE PHAMSMARKETING CONSULTANT


KALEY WASSONMARKETING CONSULTANT


We invest and contribute to your sales, revenues, and profits.

Your success is our success. 5

ANDYGARMAN

SHAINAHUMPHRIES

KURTISGERTZ

STEVEKARLIN

STACEYHORST

WEEKDAYS 5, 6, 9 & 10

LET KCCICREATE VIDEO

FOR YOUR BUSINESS

WRITEYOUR MESSAGE

SHOOTGREATVIDEO

CREATEYOURBRAND

6

DMA TOTAL ADULTS PROFILE

OCCUPATION

GENDER

YEARS LIVED IN COMMUNITY

MARITAL STATUS

HOUSEHOLD INCOME

NUMBER OF CHILDREN IN HH

AGE RANGES TOTAL ADULTSAVERAGE = 46.4

18-24 15%

25-34 18%

35-49 22%

50-64 27%

65+ 18%

ETHNIC BACKGROUND TOTAL ADULTS

CAUCASIAN 83%

HISPANIC 6%

AFRICAN AMERICAN 4%

Source: Marshall Marketing, 2017 Des Moines Survey. 7

TH

RE

E T

IME

S T

HE

PR

IME

8

METRO AREA267,920 TV HOUSEHOLDS505,706 ADULTS 18+

DESIGNATED MARKET AREA433,950 TV HOUSEHOLDS812,000 ADULTS 18+

OVER-THE-AIR SIGNAL AREA

TOTAL SURVEY AREA505,610 TV HOUSEHOLDS945,000 ADULTS 18+

FRINGE COUNTIES

Source: Nielsen May 2017

KCCI COVERAGE MAP

9

PARTNERSHIPS THAT DELIVER

RESEARCH

RESULTSCONSULTATION

Celebrating Over 30 Years of Research & Marketing Excellence!

Marshall is an established leader in providing relevant marketing intelligence gleaned from consumer market and media research. Marshall Marketing profiles the shopping, demographic, life-cycle, and communications characteristics of selected product/service categories. This market-specific as well as national based research gives KCCI and KCCI’s advertisers valuable market research information to help their businesses grow.

Craig A. Marshall, Chairman/CEORichard Kinzler, President/COO

www.marshallmarketingusa.com

Smart retailers across the country have adopted Eckstein, Summers, Armbruster & Company’s (ESA) proven retail tactics and are outperforming their competitors. ESA has helped thousands of local business owners across the country get smarter about the variable expense that is advertising. KCCI has hired ESA to provide you with FREE consultation on how to lower your cost per new qualified customer while also growing your market share.

Real. Local. Results.ESACompany.com

These KCCI partners offer their services free of charge to our clients.10

CLIENT TESTIM

ON

IAL

A shout out to KCCI Ch 8. for helping us make our goal for July and August. Thank you Leslie Mayo for your

professionalism, and taking care of us! We are booked for 2017!!

Thank you!

Dani Loffredo-ComerB.O.S.S. Complete Outdoor

ALYXSACKS

RILEYO’CONNOR

RHEYASPIGNER

TOMMIECLARK

ELIZABETHKLINGE

ERICHANSON

THISMORNING

11

KCCI VIEWER PROFILE

OCCUPATION

GENDER

YEARS LIVED IN COMMUNITY

MARITAL STATUS

HOUSEHOLD INCOME


ETHNIC BACKGROUND WATCHED KCCI

CAUCASIAN 83%

HISPANIC 7%

AFRICAN AMERICAN 4%

Source: Marshall Marketing, 2017 Des Moines Survey.

AGE RANGES WATCHED KCCIAVERAGE = 49.0

18-24 13%

25-34 15%

35-49 19%

50-64 32%

65+ 22%

12

Monday Tuesday Wednesday Thursday Friday Saturday Sunday4:00am Various / Paid 4:00am

4:30am Inside Edition Weekend 4:30am

5:00am 5:00am

5:30am 5:30am

6:00am 6:00am

6:30am 6:30am

7:00am 7:00am

7:30am 7:30am

8:00am 8:00am

8:30am 8:30am

9:00am CBS Kids / Innovation Nation 9:00am

9:30am CBS Kids / The Inspectors 9:30am

10:00am CBS Kids / Hidden Heroes 10:00am

10:30am CBS Kids / Game Changers KCCI 8 News Close Up 10:30am

11:00am CBS Kids / Lucky Dog 11:00am

11:30am CBS Kids / Dr. Chris Pet Vet 11:30am

12:00pm Teen Kids News 12:00pm

12:30pm Various 12:30pm

1:00pm 1:00pm

1:30pm 1:30pm

2:00pm College Football Today 2:00pm

2:30pm 2:30pm

3:00pm 3:00pm

3:30pm 3:30pm

4:00pm 4:00pm

4:30pm 4:30pm

5:00pm CBS Weekend News 5:00pm

5:30pm KCCI 8 News at 5:30pm 5:30pm

6:00pm KCCI 8 News at Six 6:00pm

6:30pm Matter of Fact 6:30pm

7:00pm Big Bang Theory 7:00pm

7:30pm Kevin Can Wait 7:30pm

8:00pm 2 Broke Girls 8:00pm

8:30pm Odd Couple 8:30pm

9:00pm 9:00pm

9:30pm 9:30pm

10:00pm KCCI 8 News at Ten 10:00pm

10:35pm Matter of Fact 10:35pm

11:05pm 11:05pm

11:35pm 11:35pm

12:05am 12:05am

12:35am 12:35am

1:05am 1:05am

1:35am Inside Edition Paid Program 1:35am

2:05am Just Laughs Gags 2:05am

2:35am 2:35am

3:05am 3:05am

3:35am Today/Homeowner 3:35am

KCCI 8 News This Morning Weekends

Face the Nation (CBS)

CBS News Sunday Morning

60 Minutes

The NFL Today

NFL Football (CBS)

NFL Doubleheader orCBS Sports/Various

CBS Morning News


CBS This Morning

Live with Kelly

KCCI 8 News This Morning at 5am

CBS This Morning Saturday


CBS Overnight News(2:07-4am)

Entertainers

Elementary - A

Ellen

Dr. Oz

NCIS: New Orleans Code Black

MacGyver Crimetime SaturdayNFL

Thursday Night

Football (CBS)

6:30-10:15p(5 Weeks)

Inside Edition

Paid Program

CBS Sports:College Football

(SEC)(2:30-6pm)

Major Crimes

Access Hollywood Weekend

CBS Overnight News(2-4am)

Extra Weekend

48 Hours

Elementary - B

Blue Bloods

X-Files

KCCI 8 News at Ten

Rizzoli & Isles

Elementary

Access Hollywood

Fall 2016

The Late, Late Show with James Corden

Extra

The Late Show with Stephen Colbert

NCIS Survivor

Bull

Let's Make a Deal (CBS)

Criminal Minds

Scorpion

NCIS: Los Angeles

Madam SecretaryHawaii Five-O

KCCI 8 News at Ten

KCCI 8 News at FiveCBS Evening NewsKCCI 8 News at Six

KCCI 8 News This Morning at 4:30am

KCCI 8 News at Noon

Crimetime Saturday

Blue Bloods

CBS Sports Spectacular

Bold & Beautiful (CBS)

KCCI 8 News This Morning at 6am

Price Is Right (CBS)

The Talk (CBS)

Young & Restless (CBS)

This Week in AgriBusiness

FALL PROGRAM SCHEDULE

13

MARITAL STATUS

GENDER HOUSEHOLD INCOME


METV 8.2VIEWER PROFILE

AGE RANGES WATCHED METV

18-24 12%

25-34 13%

35-49 14%

50-64 37%

65+ 24%

14

4:00a 4:00a

4:30a 4:30a

5:00a 5:00a

5:30a 5:30a

6:00a 6:00a

6:30a 6:30a

7:00a 7:00a

7:30a 7:30a

8:00a 8:00a

8:30a 8:30a

9:00a 9:00a

9:30a 9:30a

10:00a 10:00a

10:30a 10:30a

11:00a 11:00a

11:30a 11:30a

12:00p 12:00p

12:30p 12:30p

1:00p 1:00p

1:30p 1:30p

2:00p 2:00p

2:30p 2:30p

3:00p 3:00p

3:30p 3:30p

4:00p 4:00p

4:30p 4:30p

5:00p 5:00p

5:30p 5:30p

6:00p 6:00p

6:30p 6:30p

7:00p 7:00p

7:30p 7:30p

8:00p 8:00p

8:30p 8:30p

9:00p 9:00p

9:30p 9:30p

10:00p 10:00p

10:30p 10:30p

11:00p 11:00p

11:30p 11:30p

12:00a 12:00a

12:30a 12:30a

1:00a 1:00a

1:30a 1:30a

2:00a 2:00a

2:30a 2:30a

3:00a 3:00a

3:30a 3:30a

The Odd Couple

(E/I) = EDUCATIONAL/INFORMATIONAL

Voyage to the Bottom of the Sea

T.J. Hooker

Hawaii Five-O

Perry Mason

Diagnosis Murder

Matlock

Taxi

The Honeymooners

The Brady Bunch Brunch

SATURDAY

Bill Nye, the Science Guy (E/I)

MONDAY - FRIDAY

Saved by the Bell (E/I)

Mystery Hunters (E/I)

The Big Valley

Beakman's World (E/I)


Wanted: Dead or Alive

Leave It to Beaver

Have Gun, Will Travel

Wagon Train

Leave It to Beaver Beakman's World (E/I)

ALFALF

Gunsmoke



Mystery Hunters (E/I)

My Three Sons

The Beverly Hillbillies

Daniel Boone

The Mary Tyler Moore Show

Lost in Space

The Lucy Show

Have Gun, Will Travel

Bill Nye, the Science Guy (E/I)

SUNDAY

Cheers

The Wild Wild West

Hogan's Heroes

Mama's Family

Mama's Family

I Love Lucy

Bonanza

The RiflemanRawhide

BonanzaThe Facts of Life

The Facts of Life

Gunsmoke

The Rifleman

Alfred Hitchcock Presents

Trackdown

Trackdown

Maverick

Wanted: Dead or Alive

The Rifleman

Mama's Family

The Rifleman

Wonder Woman

Mannix

Carol Burnett and Friends

M*A*S*H

Happy Days

Alfred Hitchcock Presents

The Andy Griffith Show

Outer Limits

The Twilight Zone

FALL 2017 - SUBJECT TO CHANGE

Gunsmoke

Cannon

77 Sunset Strip

Columbo

The Bob Newhart Show

Outer Limits

The Andy Griffith Show

Perry Mason

M*A*S*H

Highway PatrolThe Donna Reed Show

The Facts of LifeThe Brady Bunch

Gomer Pyle U.S.M.C. Swamp ThingSwamp Thing

Batman Matter of Fact

Gomer Pyle U.S.M.C.Petticoat JunctionPetticoat Junction

The Love Boat

The Love Boat

Touched by an Angel

KCCI 8 News at 9 on MeTV

The Big Valley

Peter Gunn

Peter Gunn

The Untouchables

Wagon Train



Star Trek: Original

Battlestar Galactica

The Fugitive

Svengoolie Classic Horror & Sci-Fi Movie

Over the Air 8.3 - Mediacom 109


15

MY DES MOINES 8.3VIEWER PROFILE


GENDER OCCUPATION


AGE RANGES WATCHED MYDSM

18-24 13%

25-34 13%

35-49 15%

50-64 29%

65+ 29%

16

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

4:00a The Green Hornet 4:00a

4:30a The Green Hornet 4:30a

5:00a Adventures of Superman Branded 5:00a

5:30a Adventures of Superman Broken Arrow 5:30a

6:00a Batman 6:00a

6:30a Batman 6:30a

7:00a 7:00a

7:30a 7:30a

8:00a Eco Company Teens (E/I) 8:00a

8:30a Walking Wild (E/I) 8:30a

9:00a Zoo Clues (E/I) 9:00a

9:30a Coolest Places on Earth (E/I) 9:30a

10:00a Heroes Among Us (E/I) 10:00a

10:30a Heroes Among Us (E/I) 10:30a

11:00a Swamp Thing 11:00a

11:30a Swamp Thing 11:30a

12:00p Have Gun Will Travel 12:00p

12:30p 12:30p

1:00p 1:00p

1:30p 1:30p



3:00p The Rebel 3:00p

3:30p The Rebel 3:30p

4:00p 4:00p

4:30p 4:30p

5:00p 5:00p

5:30p 5:30p

6:00p Star Trek: Animated Series 6:00p

6:30p Star Trek: Animated Series 6:30p

7:00p 7:00p

7:30p 7:30p

8:00p 8:00p

8:30p 8:30p

9:00p 9:00p

9:30p 9:30p

10:00p 10:00p

10:30p 10:30p

11:00p 11:00p

11:30p 11:30p

12:00a The Rat Patrol 12:00aa

12:30a The Rat Patrol 12:30a

1:00a 1:00a

1:30a 1:30a

2:00a 2:00a

2:30a 2:30a

3:00a 3:00a

3:30a 3:30a

(E/I) = EDUCATIONAL/INFORMATIONAL FALL SCHEDULE (EFFECTIVE 8/28/17)

Fall Program ScheduleOver the Air 8.3 - Mediacom 109

Hill Street Blues

Hercules: The Legendary Journeys

Star Trek: Deep Space Nine

Law & Order SVU

The X-Files

The X-Files Law & Order: CI (Eff. 9/28)

American Ninja Warrior

American Ninja Warrior

Law & Order SVU

Hill Street Blues

Xena: Warrior Princess

Wiseguy

Hill Street Blues


The Commish

The Commish

21 Jump Street

21 Jump Street

NYPD Blue

The Commish


Star Trek: Voyager

Star Trek: Enterprise

Wiseguy

Dateline(Eff. 9/27)

Law & Order: CI (Eff. 9/28)


NYPD Bllue

The Incredible Hulk

Dateline(Eff. 9/27)


Hunter

Renegade

Hunter


Have Gun Will TravelHave Gun Will Travel

Sheena


Rawhide

The High Chaparral

Real Stories of the Highway PatrolReal Stories of the Highway Patrol

Stagecoach WestThe Cisco Kid

Trackdown

Cheyenne

Wanted Dead or AliveWanted Dead or Alive

21 Jump Street

Combat!

12 O'Clock High

Star Trek: The Next Generation

Star Trek:Deep Space Nine

Stark Trek: Voyager

Star Trek: Enterprise

Star Trek: Original

The Greatest American Hero

Tarzan

The Greatest American Hero

Maverick

Renegade

Hunter

Tarzan

Maverick

Tarzan

Daniel Boone

Wagon Train

Black Sheep Squadron

Iron Horse

Over the Air 8.3 - Mediacom 109


17

JUST THE FACTS

AVERAGE MONTHLYPAGE VIEWS

41.1 MILLION

AVERAGE MONTHLY UNIQUE VISITORS

2.1 MILLION

DESKTOP AUDIENCE

MOBILE AUDIENCE

Source: Based on January through July 2017 average Google Analytics Data.

18-24

18-24

0%

0%

6%

8%

12%

15%

18%

22%

24%

30%

43.10% of total sessions

66.77% of total sessions

AGE

AGE

25-34

25-34

35-44

35-44

45-54

45-54

55-64

55-64

65+

65+

2018 POLITICAL WINDOWS

CYNTHIA FODORCHIEF POLITICAL REPORTER

4/21 - 6/59/7 - 11/6

18

KCCI IS AVAILABLE

EVERYWHERE

Source: Des Moines, IA DMA, May Sweep Period: Apr 27-May 24,2017*Nielsen Media Research Household Weekly Average Cume Sign on/Sign off** Google Analytics, KCCI.COM Users*** Google Analytics, KCCI Mobile Users

652,627VIEWERS**

1,237,265VIEWERS***

30,000VIEWERS*

52,000VIEWERS*

297,000VIEWERS*

CLIENT TESTIM

ON

IAL

8,000 people that night! Regular night 1,500. We had very long lines, and people were dumping their money in buckets without the coupon just to get

in the door and not have to wait. Super happy customer and sales person! :)We’ve booked 2 more this year & have called the KCCI HPTG our “Golden

Ticket”!

Do it people! Do it!

Shannon BjorholmDaly Marketing

19

MEDIA USED PAST 7 DAYS TOTAL ADULTS

Watched Television 91%

Listened to the Radio 85%

Accessed the Internet on your Computer 79%

Accessed the Internet or used an App on your Smartphone 66%

Read a Printed/Paper copy of a Newspaper 49%

Watched Television through a streaming service such as Hulu, Netflix or Apple TV 39%

Accessed the Internet or used an App on your Tablet or E-Reader 36%

Listened to Streaming Music such as Pandora, iHeart Radio or Spotify 35%

Listened to Satellite Radio 21%

Used the Yellow Pages 16%

MEDIA & STATIONS WATCHED

Source: Marshall Marketing Des Moines Survey April 2017

20

INFLUENTIAL MEDIUM TOTAL ADULTS

Television 40%

Internet 33%

Social Media 9%

Radio 6%

Newspaper 3%

Yellow Pages 0.5%

Don’t Know 6%

None of these 3%

Internet Sites Visited TOTAL ADULTS

KCCI.com 41%

Des Moines Register.com 27%

WHO TV.com 13%

WOI.com or We are Iowa.com 3%

KDSM.com 0.8%

BusinessRecord.com 2%

DMJuice.com 2%

MetroMix.com 0.7%

None of these 37%

Do not have Internet Access 8%

INFLUENTIAL MEDIUMS & INTERNET SITES

Source: Marshall Marketing Des Moines Survey April 2017

21

CBS SPORTS & SPECIALS

KCCI LOCAL SPORTS SPECIALS

22

OVER THE TOP (OTT)Over the top (OTT) refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package. According to the July 2017 Nielsen book 21.1% of Households in the Des Moines DMA gets their TV over-the air (OTA), which has grown from 14.1% in July 2013. 48% of Households have ADS (Alternate Deliver Systems like Direct TV or Dish Network) and 31% have Hard Wired Cable provided by a local cable company. Over-the-Air (OTA) in the Des Moines DMA represent 90,390 Households.

The OTT viewing home in the United States spends 49 hours a month viewing OTT content, cord cutters homes consume 79 hours of OTT content a month (2.5 hours per day). 41% of Cord-Cutters who are also OTT viewers spend more time on Netflix, 47% spend more time on YouTube, 45% spend more time on Amazon Video, and 13% spend more time on Hulu compared to the average OTT viewer.

Though OTT content is significant to Millennials Ages 18-35, Nielsen data shows that online video consumption is growing across all demographics, with a 45% increase in adults age 50-64 and a 36% increase in adults aged 65 and over. Cord-cutters are more likely to have annual incomes of $75k or less.

VIEWER TESTIM

ON

IAL

I just traveled to Paraguay, Brazil, Uruguay and Argentina for 3 weeks. I had to tell you how happy I was I could take KCCI along

with me. It was comforting to catch the news and hear what was happening at home. Thank you to all the news reporters and those

working hard in the background for providing this service. KCCI always the best! I’ve watched your channel since I was a child.

Maxine WilladsonAugust 2, 2017

Sources: Nielsen July 2017; comScore.com/insights/blog/what-behavioral-data-tells-us-about-the-ott-viewing-habits-of-cord-cutters, Mike Rich 9/20/17; https://www.actiontec.com/blog/older-demographics-are-accelerating-ott-growth/, Action-tec 8/1/17.

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CONTENTS...2017/10/17 · CONTENTS 4 KCCI SALES TEAM 6 KCCI COMMERCIAL PRODUCTION / KCCI 8 NEWS AT...

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Transcript of CONTENTS...2017/10/17 · CONTENTS 4 KCCI SALES TEAM 6 KCCI COMMERCIAL PRODUCTION / KCCI 8 NEWS AT...