Planning your content strategy - slides from Charity Comms event
Content strategy-for-the-web-slides
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description
Transcript of Content strategy-for-the-web-slides
We develop web sites and apps for units within the NCSU College of Engineering
& we want to share our experience
creating and delivering content to those
sites with you.
Ellen McDaniel - Content strategy for reuse, single sourcing and topic-based information architecture
• Multi-Channel Publishing of XML Content
http://people.engr.ncsu.edu/mcdaniel/xml/xmlpublishing
• Consider the Source: Structured Authoring for XML-based Documentationhttp://people.engr.ncsu.edu/mcdaniel/xml/structure
Mike Vysocka - Data mashups, automation & analytics
•Campus Maps and Campus Directory Become Onehttp://www.engr.ncsu.edu/maps
Client: Hey do you have the new design ready yet?
You: I thought we agreed to wait until you had the content ready?
Client: Yeah, … I know but everyone is just so anxious to see the new site.
You: …
Client: I was hoping maybe you could just give me a copy of the skin … with maybe some dummy text for now so we can get everyone’s approval. I can tell them we’re still working on the content.
You: I’m not sure that’s a great idea. What if we don’t have enough content to fill out the design later?
Client: Well we can worry about it when we get there
“Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit”
-On the Ends of Goods and Evils, Cicero, 45BC
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquamlibero nisi, pulvinar quis interdumvel, sagittis nec dui. Pellentesquetortor massa, varius at adipiscing at, vehicula vel quam. Nunc lacinia ante sollicitudin sapien dignissimbibendum. Suspendisse ac est sedlectus laoreet bibendum eget necipsum. Ut volutpat eleifend dictum. Praesent in sem sit amet maurisvehicula semper. Donec vehiculalorem at leo aliquam non aliquet nisi bibendum. Maecenas suscipitvehicula adipiscing.
To our new website. We hope you enjoy your experience. We’re still searching for content. Please check back soon!
•Navigation and visual design precede content strategy
•Content blocks stay empty and the site implodes
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-Janice (Ginny) Redish, Letting Go of the Words
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Pizza, pizza, … pizza?
What we say What users actually Google for
Engineering program Engineering degree
Academics Degree programs
Study Away Study Abroad
Athletics Sports
Prospective (Future) Students
Admission
Notebook Laptop
Distance degree Online degree
Financial aid Scholarships
Advanced degree Graduate degree
Amazon.com: goo.gl/cae90
•Time-consuming (time is money, so also expensive)
•No shortcuts
•Can't buy it, can't outsource it.
•Users and colleagues won't magically produce it, no matter how many tools they have.
Home Search MAESite MapContact Us
AE UndergraduateME UndergraduateGraduateFaculty and StaffAlumni Friends & Industry
About UsDirectionsNewsResearchLabs and CentersDirectoriesCalendars
AcademicsAdmissionNewsResearchFaculty and Staff
AboutDirectionsFormsContact Us
•Original content•Aggregated content•Co-created content•Licensed content•User-generated content
•Text•Images•News•Blogs•Data
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1 mit.edu 87%
2 sdsu.edu 70%
3 duke.edu 63%
4 usc.edu 62%
5 msu.edu 59%
6 bu.edu 58%
7 nyu.edu 54%
8 bates.edu 52%
9 unca.edu 52%
10 harvard.edu 45%
11 uark.edu 43%
12 ncssm.edu 42%
13 ecsu.edu 39%
14 uncsa.edu 35%
15 ecu.edu 35%
16 purdue.edu 35%
17 fsu.edu 33%
18 yale.edu 33%
19 oregon.edu 31%
20 uncc.edu 29%
21 kansas.edu 29%
22 uncfsu.edu 28%
23 wssu.edu 28%
24 columbia.edu 27%
25 cornell.edu 26%
26 appstate.edu 26%
27 utexas.edu 26%
28 uncg.edu 25%
29 gatech.edu 25%
30 uncp.edu 24%
31 unc.edu 22%
32 ncat.edu 22%
33 wcu.edu 20%
34 nccu.edu 19%
35 uncw.edu 18%
36 ncsu.edu 18%
80% of visitors to google.com have a viewport size of 1000px by 550px
goo.gl/eRWbX
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LEAVE US FEEDBACK HTTP://JOIND.IN/2031
