INTERNAL SALES YTD JUNE’11(VALUE IN LACS)

The YTD ACH is 18 % and have to push 5mg & 10mg strength more.

MARKET TREND: ORG MAY’11

Market is of 32 crs & growing by 13 % Neomercazole from Piramal is the major player in the market

STRENGTH & PACKING OF THYRODIP

The only Indian brand w

hich

complie

s with

Intern

ational p

ackaging

ADVANTAGE OF POLYTHENE PACK

Retailer level•No chances of breakage•Distinct Shelf Visibility•Quality appeal due to its white colour pack•Low Chance of Substitute

Patient level•Easy to carry

•Moisture absorbent (Silica Gel in pouch form) which ensures non-contamination (unlike cotton mobs)

•Complete protection from light

Product

level•Only brand available in

USFDA compliant

Polythene pack.

•Air Tight silver

packaging ensures better

efficacy till the last tablet

Thyrodip is White plastic bottle with a silica gel pouch

TARGET AUDIENCE

Consulting Physician

Endo/Diabetologist

Cardiologist

ACTION PLAN

Focus majorly on 10 core Prescriber

Attack Neomercazole , Antithyrox & Thyrocab prescriber aggressively

– Versus competitor’s:• Highlight the benefit of Unique packaging• The only brand available in USFDA Compliant Polyethelene

pack.

– Ensures better efficacy– Patient Friendly

COMMUNICATION : VA

USP’S OF THYRODIP

◦ HDPE (High Density Polyethylene pack)

◦ Approved by USFDA

◦ Low chance of Substitute

◦ Complete protection from light

◦ Unique airtight silver foil sealing

◦ Ensures complete efficacy till the last tablet in the bottle

Only brand available in International packaging in India.

THYRODIP PAPER DISPENSER

Objective: As a brand reminder for all Drs to

start prescribing our Thyrodip with emphasis

on USFDA approved polyethylene pack.

Target Customers: 10 C.P

Month of Utilization : Sep’11

Allocated Quantity:10/ME

THANK YOU !