Content Strategy for Social Media
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Transcript of Content Strategy for Social Media
Content Strategy for Social Media
Need for Social Media
Social Media Channels
• Blog• Twitter• Facebook• Google+• and more…
Blog is not Twitter is not Facebook is
not Google+
Different Channel, different Content
Content Lost in the woods
Importance of Content Strategy
Know your audience
• Who is following you– Age Group– Subject, Background
Build your Brand
• Talk about your industry• Talk about your brand• Connect with followers
Post Frequently
• Schedule Posts• Ensures Loyalty• Caters to multiple
geographies• Repeat Post
These simple strategies should hold you good in the world of social media.
Photos Courtesy: www.sxc.hu, http://www.freedigitalphotos.net – annankkml
About Me
Have been writing and speaking on various topics on Social Media with focus on building content strategies for enterprises & educational institutes, drawing market strategies.
I can be reached on:
My Blog at http://malharbarai.blogspot.comMy Tweets at http://twitter.com/#!/MalharBaraiGoogle+ Me at https://plus.google.com/117622256636395350069/