Content & Sponsorship Market Forces in Asia (12-16F)
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STATE OF THE NATION Content & Sponsorship Market Forces in Asia
Transcript of Content & Sponsorship Market Forces in Asia (12-16F)
STATE OF THE NATION Content & Sponsorship Market Forces in Asia
The ASN Index: Value
© Asia Media Partners Pte Ltd
ASN INDEX
37% YoY in ’15
31%
forecast in ‘16
The ASN Index: Volume (‘12-’16F)
© Asia Media Partners Pte Ltd
The ASN Index: Sport vs Non-sport
© Asia Media Partners Pte Ltd
72:28 Sport/
Non-Sport in ’12…
28:72 in
’16 (forecast)
The Olympics Effect on Asia?
The Post-Olympics Effect (Beijing, 2008)
© Asia Media Partners Pte Ltd
Since 2008:
CAGR of 17% or a
5x increase in Sport s’ship spend
Go Big in Japan
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US$2.7b projected for Tokyo
2020
Where is Content & Sponsorship heading?
Vs Traditional Media: ’13-’15
© Asia Media Partners Pte Ltd
Sponsorship doubles share of ALL media spend in Asia in last 3 years (3 to 6%)
The ASN Forecast
© Asia Media Partners Pte Ltd
2018: ~US$21b
1. Continue to invest in Sponsorship & Content
2. Sports platforms: add some Entertainment to win back $$$
3. Move to China
Our BIG 3 CEO bets
THANK YOU
ASIASPONSORSHIPNEWS.COM
@ASIASN
