Sponsorship Market Forces in Thailand & Asia (12-17F)

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    22-Jan-2018
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Transcript of Sponsorship Market Forces in Thailand & Asia (12-17F)

  • STATE OF THE NATION Sponsorship Market Forces in Asia, & Thailand

  • ASN Digital Pte Ltd

    The ASN Index: Sponsorship Spend

    ASN INDEX 6% growth

    YoY in 16

    9% growth forecast in

    17

  • ASN Digital Pte Ltd

    The ASN Index: Sport/Non-sport split

    Explosion of Non-sport sponsorship

    looks to have run out of steam (-7% in 16)

    Sport sponsorship

    has recovered (13% in 16); similar forecast in 17

    Split has gone from

    71/29 in 12 to 41/59 in 16

  • ASN Digital Pte Ltd

    The ASN Index: Sponsorship Volume

    The number of deals has increased in line with value (5% YoY in 16)

  • ASN Digital Pte Ltd

    ASEAN+HK: Average Deal Values

    ASN Digital Pte Ltd

    Insight: more Sponsorship

    platforms emerging but investment

    not following suit

  • ASN Digital Pte Ltd

    Category Spend: Predictable (12-16)

    Outliers (+ve) Retailer: 5.1% to 7.4% Pharma: 1% to 2.2%

    Outliers (-ve) Telco: 6.3% to 4.4%

    Cons. Electronics: 5.2% to 3.7%

    Photographic Equipment: 1.3% to 0.5%

    Top 5 categories have not changed rank in last 3 years

  • ASN Digital Pte Ltd

    Thailand: Recovering

  • ASN Digital Pte Ltd

    Overall line shows growth

    (11.9%)

    9% growth forecast in 17

    (2014 spike

    caused by Asian Beach Games)

    Thailand: Recovering after quiet year

    ASN Digital Pte Ltd

    CAGR: 11.9%

  • ASN Digital Pte Ltd

    75-78% Sport skew over last 5

    years

    Sport and Non-sport have been seemingly locked

    in step since 2014

    Thailand: Sport still dominates

    ASN Digital Pte Ltd

  • ASN Digital Pte Ltd

    Thailand: Platform Strengths/Weaknesses (1)

    ASN Digital Pte Ltd

    2012-2016 | Top 30 only

  • ASN Digital Pte Ltd

    Watersports Football Volleyball Weightlifting Martial Arts (Music

    Concert)

    Olympics Athletics Tennis Extreme

    Sports Table Tennis

    Badminton Motorsports Swimming Basketball Multi-Sports

    Thailand: Platform Strengths/Weaknesses (2)

    ASN Digital Pte Ltd

  • ASN Digital Pte Ltd

    Where is Content & Sponsorship heading?

  • ASN Digital Pte Ltd

    Sponsorship Vs Traditional Media: Asia

    Sponsorships share of All Media spend in Asia fell from 6.2% to 5.7%

  • ASN Digital Pte Ltd

    Sponsorship Vs Traditional Media: TH

    Sponsorship: Still ranks 5th despite slide from 6.0% to 4.3%

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    decisions in Asia

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  • THANK YOU

    ASIASPONSORSHIPNEWS.COM

    @ASIASN

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