Content Marketing Training by Christa Sabathaly
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Transcript of Content Marketing Training by Christa Sabathaly
WHY YOU ARE HERE?
➤ You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy
on your e-commerce site ➤ You want to step up your content game to bring more traffic to
the site
TODAY’S AGENDA
➤ What the heck is content marketing, anyway?
➤ Step-by-step guide in creating awesome content
➤ Content marketing secret sauce to growth hacking.
“Content marketing is the art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
EXERCISE - 1
➤ Imagine a brand. It can be your brand, or any random brand
➤ Create a tweet (140 characters) to promote your brand
➤ You have 1 minute to do this
EXERCISE - 2
➤ Build your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV.
➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram.
➤ You have 5 minutes to do this.
➤ This exercise comes with a prize for the first winner!
THE SECRET….
➤ The secret to growth hacking is : THERE IS NO SECRET SAUCE.
➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
WRAP UP
➤ Content marketing’s job is to create traffic by communicating the ideal after
➤ To start writing on your social media, try elaborating your Statement of Value
➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools
OTHER RESOURCES
➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats-
instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/
content-marketing-infographics/
➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing
by Ryan Holiday
➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com
THANK YOU AND LET’S STAY CATNNECTED!
➤ @sabathaly
➤ www.sabathaly.co