Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and...
-
Upload
stephanie-chandler -
Category
Business
-
view
2.342 -
download
0
description
Transcript of Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and...
![Page 1: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/1.jpg)
Content Marketing on the Internet and Beyond
Simple Strategies to Increase Website Traffic and Build Buzz Online
Stephanie Chandler
![Page 2: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/2.jpg)
American Express OPENPowering Small Business Success
![Page 3: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/3.jpg)
Be Free For Me.comLiving Gluten and Allergy Free
![Page 4: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/4.jpg)
Small Biz Thoughts.comFor IT Consultants
![Page 5: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/5.jpg)
What Do You Want to Be Known For?
1. Define Your Target Audience
2. Identify Their Wants/Needs
3. Establish Your Authority by Teaching
4. Become a Resource
Get Ready to Step on to the Virtual Stage
![Page 6: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/6.jpg)
Grow Your Audience
• Community is vital• Find your target audience• Figure out where they spend their
time• Engage in existing communities• Start your own
– Meetup.com– LinkedIn Groups– Ning– Yahoo Groups
Tap into the Power of Community
![Page 7: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/7.jpg)
17 Billion Searches Per Month:
= 64.8%
Yahoo = 16.13%Microsoft Sites (Bing, MSN) = 14.7%
Ask = 3%AOL = 1.3%
How the Search Engines WorkAnd Why it Matters
Source: Comscore.com, August 2011
![Page 8: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/8.jpg)
Search Engine Optimization (SEO)
Keywords/Key Phrases• Page Title• Description• Images• Repeated on Page• Page URL
Increase Your Chances of Getting Found
![Page 9: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/9.jpg)
SEO Best Practices
• Keyword Concentration• Relevant Incoming Links• Anchored Links• Minimal Use of Flash• Frequent Updates• Content is King
Small Changes Make a Big Difference
![Page 10: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/10.jpg)
The Power of Blogging
• Great SEO• Build Your
Audience• Media Potential• Content from
Customers, Peers, Employees
Your Secret Weapon
![Page 11: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/11.jpg)
The Big Secret: Content
• Articles/Blog Posts• Product Reviews• Industry News• How-to Tips• Case Studies• Interviews with Executives• Editorial Commentary• Enlist Peers, Clients, Employees• Hire Writers
Showcase Your Expertise
![Page 12: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/12.jpg)
Podcasts, Teleseminars, Webinars
• Single events, series or conferences
• Be a guest on other people’s programs
• Host your own• Promote via social
media• Archive on your site• Distribute via iTunes
Expand Your Reach
![Page 13: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/13.jpg)
Video
• Generate traffic• Attract target
audience• Establish expertise• Add interest to your
website• Inexpensive to
produce
Potential to Go Viral
![Page 14: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/14.jpg)
Information Products
• Special Reports
• Whitepapers
• Tips Sheets
• Workbooks
• Ebooks
• Books
Give Away or Sell for Profit
![Page 15: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/15.jpg)
Social Media
• Build brand awareness• Engage past clients• Attract new clients• Immediate impact• Create community• Viral marketing
Why it Matters
![Page 16: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/16.jpg)
American Express OPENBuilding Community, Creating Access
![Page 17: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/17.jpg)
Facebook Strategy
• Start with a Personal Profile• Launch a Fan Page• Share Blog Content, Tips,
Articles, Links, Videos, Photos• Ask Questions• Daily Participation• Promote on Your Site, E-mail
Marketing, Ads, etc.
Engage Your Audience
![Page 18: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/18.jpg)
Comcast CaresReinventing Customer Service
![Page 19: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/19.jpg)
Twitter Strategy
• Create a Profile• Follow Others: Businesses,
Authors, People You Admire• Follow Those You Want
Following You• Share Great Content: Links to
Blog Posts, Resources• Retweet Often• Post Often – 5+ Times Per
Day• Repeat Your Tweets
Microblogging in 140 Characters or Less
![Page 20: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/20.jpg)
LinkedIn GroupsFind Your Audience
![Page 21: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/21.jpg)
LinkedIn Strategy
• Your Profile: Lots of Detail, Work History, Keywords
• Import Contacts• Find Groups• Get Introduced• Ask for Endorsements• Pay to Use LinkedIn Mail
Find Professional Connections
![Page 22: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/22.jpg)
Steps to Success
• Define Your Target Audience
• Leverage Community• Become a Resource• Optimize Your Site• Blog Often• Add Content: Videos,
Podcasts, Webinars • Distribute Information:
Ebooks, Books, Reports• Join Social Media
Commit a Little Time Each Day
![Page 23: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/23.jpg)
Questions?www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
Twitter: @bizauthor
877-800-1097
New Book Coming January 2012!OWN YOUR NICHE:
Hype-Free Internet Marketing Tactics to Establish Your Authority and Promote Your
Service-Based Business Online and Beyond
Thank YOUI Appreciate Your Time!