Content Marketing for Startups - WittyPen
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Transcript of Content Marketing for Startups - WittyPen
Sattva Rise
contentMARKETING
for STARTUPS
Anshul Motwani | Founder & CEO
contentmarketing
Marketing isexpensive exercise25%Avrg. revenue spent on marketingVisualizing is a challenge for the customerLack of DIFFERENCIATIONProviding customer experience: Non innovative & expensiveexamples of few startups
startingyounga flying start
a breakingexperimentall in one week
40Millionhits on VIDEO200000New FANS on Facebook150MillionNEWSFEEDWOWFASTEST growing pageon Facebook30000Comments on Facebook
beauty & brainsa strategic example
gorgeousstartwhat NYKAA did?
beautifulimpactand continues
123KFollowers on INSTAGRAM1.3MLIKES on Facebook page10.8KTWITTER followers47KYOUTUBE followers
what do welearn?get users on front seat & solve their problems
B2Bstartupnot for B2C only
insightful& actionableusing impacting content
what do welearn?drive education
what do welearn?build relationships based on trust
what do welearn?transparency brings in familiarity & credibility
what iscontent marketingfor target audiencegoal of which is to drive businessCreate, publish & distribute contentunderstanding the concept
A marketing process
why content marketing ?
becauseADVERTISINGWORKS
why content marketing ?
becauseADVERTISINGWORKS
why content marketing ?
becauseADVERTISINGWORKS
why content marketing ?
BECAUSEIT WORKS!
it SAVES money
Youre done: Blog starts to rank & you get more leads/monthUSE PPC TO GENERATE LEADSBid on content marketing for $0.25 a clickMonth end=1000 leads for $2500Next month $2500Next $2500 it continues1 BLOG > 100 VISITORS > 2 LEADS
how to docontent marketing
Start with a content marketing strategy
definemarketing goals
TrafficSalesAwarenessRetention
who do youneed to reach ?
where is thistarget group on web ?
who & whatinfluences your target group ?
whatexperience
will earn the impact you need
betterROI
will this have better impact than other mediums?
yourchecklist
get these right
marketing goal(s)target customermarketing channelsinfluencersexperience to deliverROI comparision
how to docontent marketing
Execution of content marketing strategy
crafting mission
& brand statement
we talk a lot about telling great stories &create a better content ecosystem instead of
polluting the web with mediocrity
identify
story type
identify
content topics
SMALL
BUSINESS
Strategies to growand manage
business for
Startups/SMEs
FREELANCERS
Strategies to marketFreelance business
in India, start
freelancing etc.
ACCOUNTS
PAYABLE
Education & bestpractices on
Invoicing &
accounts payable.
VOICES
Thought leadership,
opinions &
perspectives fromthe company
learnings.
building an
editorial calendar
AUTHOR
INTENDED
AUDIENCE
FORMAT /
TYPE
TOPIC
DUE DATE
URL
KEYWORDS
PUBLISH
DATE
teamdelivery
Startup, 1 man army, little-to-no content marketing budgetMid size, big team, dedicated content & marketing budget
teamdelivery
Large marketing team, some content budgetAnother quick alternative: FREELANCERS
the contentteam
Content TeamConvert & CloseStrategic HeadAttractAttractAttractAttractFreelance BloggerFreelanceBloggerFreelanceDesignerFreelancePhotographer
some toolsto use
CMSANALYTICSPROJECT MANAGEMENT SOFTWAREDESIGN SOFTWARE
no viciouscircle
know &moreFor details write [email protected]/blogexperience