Content marketing five compelling ways to repurpose content

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www.swordandthescript.c om Content Marketing: Five Compelling Ways to Repurpose Content Effectively Improve Content and Extend its Shelf Life

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This presentation is about extending the shelf life of content and creatively breathing new life into older content for content marketing purposes.

Transcript of Content marketing five compelling ways to repurpose content

Page 1: Content marketing   five compelling ways to repurpose content

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Content Marketing:

Five Compelling Ways to Repurpose Content

Effectively Improve Content and Extend its Shelf Life

Page 2: Content marketing   five compelling ways to repurpose content

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Good ideas rarely expire. However, the competition for finite mindshare is fierce. Sometimes a little touching up will make

our ideas more inviting. 

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Why Repurpose Content?

• Improve a good idea• Explain an idea differently• Appeal to an audience’s learning preference• Experiment with new channels

…because if we aren’t comfortable promoting our ideas, we are kidding ourselves if we think others will.

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A golden guideline is like a butterfly’s metamorphosis; always strive to make each piece

of content a little more beautiful.  

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1. Take a mediocre blog post and transform it into a powerful guest post.

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2. Capture clever phrases and transform them into pins on a dedicated Pinterest board.

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5. Find new ways to use previous content.

• Break white papers into blog posts.• Mold a series of blog posts into an ebook.• Turn a complex blog post into an explanation in video.• Re-write an old blog post into a better one.• Use your Flickr or Instagram photos to illustrate content.