Creating Compelling Website Content
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19-Oct-2014 -
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Transcript of Creating Compelling Website Content
Scleroderma Foundation Leadership Conference – July 8, 2011 Christina Relacion Communications Manager [email protected]
CREATING COMPELLING WEBSITE CONTENT
Slides are available on SlideShare, visit www.slideshare.net/crelacion
You can also email me at [email protected]
Or, Tweet me @CRelacion
HOUSEKEEPING ITEMS
In this session, you will learn:
The goals of your website’s content
Six tips for creating compelling and dynamic content
What you can do right away to improve your page
WORKSHOP OBJECTIVES
Understand who your audience is.
Your website has more than one target audience.
What is the motivation of your audience?
KNOW YOUR AUDIENCE
6 TIPS FOR COMPELLING CONTENT
What are you trying to say?
Take your time
Thoughtfully, carefully craft your message
Keep your messaging simple
1 - DEFINE YOUR MESSAGE
Define your message
Take your time
Keep your message simple
Keep your copy short.
White space helps visitors prioritize your message.
Use bullet points or numbers, if possible.
Bold headings and sub-headings.
Use links, where possible.
2 - LESS IS MORE
Create “sticky” copy that keeps your reader interested
Write visually. Choose your words
carefully. (Say “daffodil” instead of “flower”)
Good content entices a reader to stay on your site longer
3 - WRITE CATCHY COPY
Don’t underestimate the power of an image
Instead of words, use photo or video
Dynamic content is so easy to create with today’s cell phones and devices
4 - SHOW SOMETHING
Look at other websites for inspiration
Link to useful resources and articles
5 - DON’T REINVENT THE WHEEL
Errors make your organization look sloppy and careless
Proofread your site’s spelling and grammar
Check facts (i.e. phone numbers, names, dates and addresses)
6 - CHECK YOUR WORK
Tip: Purchase an “Associated Press Stylebook.”
($19.95; www.apstylebook.com)
PART 3 – TAKE ACTION NOW
Post your newsletter online or a monthly update from your president
Link to your Facebook or Twitter pages
Add short videos or picture slideshows from events
Add a “Member Spotlight” section to highlight stories of patients in your area
Other ideas?
WHAT CAN I DO NOW?
Create goals for your website
Know your audience’s motivation
Take time to craft your message
Visit other websites for inspiration
Use photo and video when possible
KEY TAKEAWAYS
Mashable www.mashable.com
TechSoup www.techsoup.com
Nonprofit Marketing Guide www.nonprofitmarketingguide.com
ADDITIONAL RESOURCES
Q&A
Questions?