Creating Compelling Website Content

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Scleroderma Foundation Leadership Conference – July 8, 2011 Christina Relacion Communications Manager [email protected] CREATING COMPELLING WEBSITE CONTENT

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Transcript of Creating Compelling Website Content

Page 1: Creating Compelling Website Content

Scleroderma Foundation Leadership Conference – July 8, 2011 Christina Relacion Communications Manager [email protected]

CREATING COMPELLING WEBSITE CONTENT

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Slides are available on SlideShare, visit www.slideshare.net/crelacion

You can also email me at [email protected]

Or, Tweet me @CRelacion

HOUSEKEEPING ITEMS

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In this session, you will learn:

The goals of your website’s content

Six tips for creating compelling and dynamic content

What you can do right away to improve your page

WORKSHOP OBJECTIVES

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Understand who your audience is.

Your website has more than one target audience.

What is the motivation of your audience?

KNOW YOUR AUDIENCE

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6 TIPS FOR COMPELLING CONTENT

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What are you trying to say?

Take your time

Thoughtfully, carefully craft your message

Keep your messaging simple

1 - DEFINE YOUR MESSAGE

Define your message

Take your time

Keep your message simple

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Keep your copy short.

White space helps visitors prioritize your message.

Use bullet points or numbers, if possible.

Bold headings and sub-headings.

Use links, where possible.

2 - LESS IS MORE

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Create “sticky” copy that keeps your reader interested

Write visually. Choose your words

carefully. (Say “daffodil” instead of “flower”)

Good content entices a reader to stay on your site longer

3 - WRITE CATCHY COPY

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Don’t underestimate the power of an image

Instead of words, use photo or video

Dynamic content is so easy to create with today’s cell phones and devices

4 - SHOW SOMETHING

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Look at other websites for inspiration

Link to useful resources and articles

5 - DON’T REINVENT THE WHEEL

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Errors make your organization look sloppy and careless

Proofread your site’s spelling and grammar

Check facts (i.e. phone numbers, names, dates and addresses)

6 - CHECK YOUR WORK

Tip: Purchase an “Associated Press Stylebook.”

($19.95; www.apstylebook.com)

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PART 3 – TAKE ACTION NOW

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Post your newsletter online or a monthly update from your president

Link to your Facebook or Twitter pages

Add short videos or picture slideshows from events

Add a “Member Spotlight” section to highlight stories of patients in your area

Other ideas?

WHAT CAN I DO NOW?

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Create goals for your website

Know your audience’s motivation

Take time to craft your message

Visit other websites for inspiration

Use photo and video when possible

KEY TAKEAWAYS

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Mashable www.mashable.com

TechSoup www.techsoup.com

Nonprofit Marketing Guide www.nonprofitmarketingguide.com

ADDITIONAL RESOURCES

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Q&A

Questions?