Content marketing
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Transcript of Content marketing
Presented by:Presented by:David SherDavid SherPhyllis NeillPhyllis NeillBuzz12 Content MarketingBuzz12 Content Marketing
Whoever has the best Whoever has the best content wins!content wins!
About Buzz12About Buzz12
Creating and executing e-marketing solutions for business to business companies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
Why content marketing?Why content marketing?“Soft” reasons:“Soft” reasons: Becoming CRITICAL part of a
company’s sales/business development process.
Promote your company and employees as “thought leaders” in industry.
Being knowledgeable, helpful, encouraging, and “giving away” knowledge as a marketing model.
Encourages two-way conversations as opposed to one-way “interruption” marketing.
“Pied-Piper” method of attracting and nurturing leads.
Why content marketing?Why content marketing?“Hard” reason #1:“Hard” reason #1:
Helps you b found
Helps you be found
Why content marketing?Why content marketing?“Hard” reason #2:“Hard” reason #2:
Attract; nurture leads
Why content marketing?Why content marketing?“Hard” reason #3:“Hard” reason #3:
Show off expertis
e
Why content marketing?Why content marketing?“Hard” reason #4:“Hard” reason #4:
Drive prospects to
your web site!
Lead generation/lead Lead generation/lead nurturingnurturing
Using compelling, relevant content, you can attract and nurture leads.
Today, second to Content Marketing, most valuable asset is email opt-in list!
How to build opt-in list?How to build opt-in list?
Outbound: (you find leads)
◦Existing clients◦Prospects (ask first)◦Export Linkedin contacts (ask first)◦Export Outlook contacts (ask first)
Inbound: (leads find YOU passively)
◦Create content giveaways in exchange for email addresses!
What to do with opt-in What to do with opt-in lists?lists?
Email marketing campaigns!◦eNewsletters – include articles from
your white papers, and blogs.◦Keep very informative and interesting.◦ONE call to action at bottom.◦eMarketing blasts – can be to
encourage people to download new content you’ve created (i.e. eBooks, special reports, white papers, recorded webinars, etc.)
Measure your successMeasure your success
Website analytics: increase in Visits, Visitors, and Pageviews month over month, top 5 referrers of organic traffic
E-marketing metrics such as open rates, opt-out rates, # clicks
# new leads, # new prospects, # opt-in’s to eProducts.
Categorize all new biz by lead source.
Measure and adjustMeasure and adjust
Buzz12 resources:Buzz12 resources:
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You can download this presentation at www.slideshare.net/buzz12