Content marketing - Le content marketing s'inscrit dans la durée
Content marketing
description
Transcript of Content marketing
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Content MarketingContent Marketing
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About Buzz12About Buzz12
Helping companies and institutions create and execute content marketing strategies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
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Why content marketing?Why content marketing?“Soft” reasons:“Soft” reasons: The ways that people want to be
communicated with are changing!
Why it works for BtoB companies:
◦ Size: FB close to 900 million people; 3rd largest country in world behind India and China (as of 11/3/10)
◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases
◦ Word-of-mouth always been strong; now with social media, it’s exponential
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Why content marketing?Why content marketing?“Hard” reason #1:“Hard” reason #1:
Helps you be found
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Why content marketing?Why content marketing?“Hard” reason #2:“Hard” reason #2:
Engage prospec
ts
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Why content marketing?Why content marketing?“Hard” reason #3:“Hard” reason #3:
Show off expertis
e
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Why content marketing?Why content marketing?“Hard” reason #4:“Hard” reason #4:
Drive prospects to
your web site!
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Research & strategyResearch & strategy
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Content & SEOContent & SEO
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Reputation & analyticsReputation & analytics
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Most valuable assets:Most valuable assets:
Good, quality content frequently updated
Email opt-in list!!
How do you build opt-in list?How do you build opt-in list?
ClientsProspects (ask first)Export Linkedin contacts (ask first)Create content giveaway in exchange
for email address
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Buzz12 resources:Buzz12 resources:
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You can download this presentation at www.slideshare.net/buzz12