Content Management Strategies
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Transcript of Content Management Strategies
What Is Content?
Your Organization
Marketing / Promotional
Material
Events
CRMSocial Media
Forms -Applications
Statistics and
Research
Examples of Content
Your Organization
Blog Posts
Comments
Social Media
Images/Videos
Maps
Financial Data
Participant Data
Surveys
White Papers
Common Content Sources
Internal knowledge
• What your staff knows
• What your volunteers know
• CRM
• Procedures
Participants
• Participant Information
• Social Media
• Projects
• Pictures
• Stories
Funders and Partners
• Surveys
• Stories
• Blogs
• Social media
Government
• Census data
• Community data
• Maps
What Is Content Management?
Your Organization
Right information
Right people
Right audience
Find
Add meaning
Contextualize
Why Content Management?
Your Organization
Increased productivity
SustainableAdded
meaning
It is expected
The CMS
Your Organization
Manage content of
many types
Add meaning
Provide method for
access Provide system to manage
workflows
Manage security
The Life Content Content is Living
Content is always moving
COPE – Create Once Publish Everywhere Concept
Questions to Ask Where does the content come from?
What is our internal editorial workflow?
Where does the data get published?
Do we have different content for the web and print?
Are we ready for the evolution of our content?
Content EvolutionStaff write text
Internal editorial review
Preview to trusted group
Continue editorial process
Publish
Content is shared
• Content is remixed
Questions to Ask Where does our data come from?
Do we use data from other sources?
Can we share the data?
Who can see it?
What is our internal editorial workflow?
Where does the content get published?
Do we have different content for the web and print?
Are we ready for the evolution of our content?
Page Elements Page
The Main Content
Related content
Ads
Meta data
Tags for SEO
Tags for Facebook (Open Graph) & Twitter
The semantic web
How will it display on various browsers
Feed Me Feeds provide an easy way to transmit content
Feeds provide an easy way to capture content
RSS, ATOM, XML ….
Many types of feeds
The RSS icon is subject
to the Mozilla Public
License Version 1.1
Creative Commons This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.
Regulatory Requirements Children's Online Privacy Protection Act (COPPA
Can-SPAM
The Health Insurance Portability
and Accountability Act (HIPAA)
HITECH Act
Sarbanes–Oxley Act (Sox)
Security Who can access content?
Who can contribute?
Who can edit?
Who can bypass editorial workflows?
Who can publish your content in another place?
What happens with secure content?
Selecting a System What do you want to do?
How do you want to do it?
Who is your audience?
What are your requirements for security?
What are your requirements for hosting the system?
Who will use?
Who will support it?
Creative Commons This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.