Content Management 101
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Transcript of Content Management 101
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Content Management 101
J. Todd BennettManaging Partner
decimal152
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Remember this?
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The evolution of the college website
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The evolution of the college website
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How do we try to fix it?
GET A CMS!
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Reasons you get a CMS
• Ease the burden- more people lending a hand!
• WYSIWYG• Easier updates, design changes• More consistency and control • Do cool stuff without knowing what
you’re doing
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Beware of features
Be careful with change
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No CMS will fix problems with
your people or process
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Dining Services
StudentAffairs
Math
Registrar
English
MaintenanceMaintenance
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How do we harness their expertise for everyone’s
benefit?
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It’s time to rethink how we create and publish content.
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www.flickr.com/photos/austin2179/
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The long neck and tail
Zipf Distributionwww.useit.com/alertbox/zipf.html
Page views
Content
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Freeing content
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BiosBios
VideosVideosImagesImages
StoriesStories
StatsStats
NewsNews
EventsEvents
Projects
Projects
Platform for interacting with content
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Content Reuse: the possibilities
There are over 2000 different Lego parts in 55 colors and
over 20 materials
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Content Reuse: the possibilities
Just 6 (2x4) bricks of the same color
combine in 915,000,000 unique
ways
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Content Reuse
A single piece of content is created once and used in
multiple formats and contexts
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The 3 Rs of Content Reuse
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Re-use
1 piece of content, multiple contexts
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Re-purposeuse parts of a piece of content for different purposes
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Re-package
multiple documents created in multiple media types
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Benefits of Reuse
•Quick and Easy Updates•Consistency•Knowledge Repository•Extended Reach•Do more with less
(personalization)
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Content Reuse: Cautions
• Context reduces re-usability• Lack of context requires branding
of the content itself• Decentralization requires
consistency in structure, taxonomy, and tagging
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What is Structured Content?
• A way of separating content from presentation
• A way of creating & storing information based on a predefined set of rules
• Content that can be parsed and formatted into just about any other structured (or unstructured) format
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What is the alternative?
Unstructured Content
• Traditional HTML• Static, freeform• WYSIWYG
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Unstructured content is usually the result of an unstructured
production process
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Problems with unstructured content
• Difficult to make site-wide changes to content or layout
• Redundancies, inconsistencies, erroneous info
• Presentation often coupled with content
• Difficult to re-use content
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Content is the sum of its parts
What parts does your content have?
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When structuring your content
• Remember the 3 Rs• Think beyond your singular
purpose • How granular should your content
be?• How will others find this content?
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Use of Metadata
Information used to describe & categorize content
Album namesArtistsSong TitlesAlbum ArtworkRatingsLast Played DateGenrePlaylists
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Metadata
• Structured/controlled metadata– Categories & Relationships– Content Fields in the Structure
• Unstructured/ free form metadata– Tags– Ratings– Usage Data
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Making it happen
• Start small• Eliminate the fear of the technology• Introduce new tools only after you
have developed a culture of content contribution