READING FLUENCY Literacy Links Foundations Mary Bailey 2010.
Content, Links and Social Media - The Three Foundations of SEO
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Transcript of Content, Links and Social Media - The Three Foundations of SEO
90 Day Video Challenge
Day 39 www.WorkWithLindsayHack.com
A blueprint to success for growing your online business
What is Online Marketing?
Traffic + Conversion = SaleLead Page >>> Blog >>> Email List >>> Blog >>> Video
What to Expect during the 90 days
Content
Links
Social Media
The Three Foundations of SEO
● Do an inventory of the content that you already have. ● Organize it
○ Consider surveying your customers for suggestions on how you could better organize your site for them.
○ Use analytics tools, to evaluate visitor behavior on your site. ● Optimize your content and pay special attention to long-tail
keywords. ○ Use Google’s Keyword Planning tool to find long-tail
keywords with medium to low competition.
Content
● Quality and relevance outrank quantity. Your back-links should be from reputable websites. Some potential ways to get high-quality back links are through press releases, guest blogging and re-purposed content.
● Re-purpose your content - Take advantage of real-world connections for links:
■ Professional associations■ Local groups■ Networking events■ Speakers’ Associations■ Civic groups
Links
● Every business is different, so different social media channels work differently for individual marketers.
For example, Google+ works well for b2b companies, while Pinterest works well for companies with image-driven products such as home décor or clothing. The best thing to do is Interact on social media, build your brand and experiment with several platforms to find out which resonate with your customers.
Social Media
Just as a three-legged table is the most stable structure, the three foundations of content, links and social media form a stable basis for a solid SEO strategy.
Join me Monday November 10th @ 9pm ESTCreating Your Customer Avatar
Conclusion