Rijksoverheid.nl - Content migration CmPros Gilbane Boston 1 December 2009
Content Launchcamp Boston
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Transcript of Content Launchcamp Boston
Contentin a mere 30 min
# S M B 1 6 # j e f f c u t l e r# n e v e r h a d s o m u c h f u n
Social Media Journalist
Are you Content with Your Content?
MotivationAction
If I buy a pig and want to give it as a gift, Hickory Farms ensures that tasty pig parts get to my recipient. Not Heifer International. That’s crap. I might as well just buy one of those African children that Sally Struthers sells on late-night television.
What’s your Motivation?
T h e a l m i g h t y d o l l a rC r e a t i v e s a t i s f a c t i o n
5F i v e S t e p s
1K n o w Y o u r s e l f a n dY o u r O r g a n i z a t i o n
2F i n d T H E M e s s a g e
3E m p a t h y
4B e a n E x c e l l e n t D r i v e r
5B u t H o w , J e f f , H o w ?
Content = CandyR a i s e y o u r h a n d N O W !
JeffCutler™www.jeffcutler.com
j e f f @ j e f f c u t l e r . c o m7 3 2 - 3 2 8 - 8 5 3 7