Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media
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Transcript of Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media
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Fortune and GloryHow to Make Friends, Rank High
and Get Famous Using Social Media
#contentjam
Andy Crestodina, Orbit Media Studios
@crestodina
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There are 2 kinds of people on the internet.
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There are two kinds of people on the internet
source: Wikipedia
Creators
Contributors And “lurkers”
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Two Types of Social Media
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Two Types of Social Media
Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers
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Two Types of Social Media
Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers
...direct benefits ...indirect benefits
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• Journalists• Authors• Podcasters• Academic Researchers• Event Producers
And of course...• Bloggers and blog editors
Who makes content?
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Connect with people who have already built the audience you need to reach...
Then borrow that audience in a sensitive and considerate way.
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lead
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lead
traffic
conversions
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lead
traffic
conversions
rank
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lead
traffic
conversions
rank
content
links
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lead
traffic
conversions
rank
content
content
relationships links
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HOW TO FIND INFLUENCERS
1
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Social media is the world’s greatest phone book
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Build a List
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MAKING FRIENDS WITHCONTENT CREATORS
2
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Subscribed to blog by feed / email Use Talkwalker, Newsle and Brand24 Google+: Add to circle Twitter: Follow Twitter: Add to a “radar” list
Part One: LISTEN
source: Online Networking Guide, Orbit Media
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Twitter “Radar”
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Feedly
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Google+ Circles of Creators
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Favorite their tweets +1 their posts Like comments on other blogs Comment on their blog
Part Two: ENGAGE
source: Online Networking Guide, Orbit Media
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Connect on LinkedIn Like LinkedIn posts, mention them Endorse on LinkedIn Write a recommendation on LinkedIn Send friend request on Facebook Like Facebook posts, mention them
Part Three: CONNECT
source: Online Networking Guide, Orbit Media
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LinkedIn Tagging
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Follow on Quora, Medium, Instagram, Yelp, MeetUp, Storify, Listly, etc.
Follow on apps like Spotify, Runkeeper, FitBit, etc.
*REVIEW PODCAST on iTunes *REVIEW BOOK on Amazon
Part Four: EXTRA MILE
source: Online Networking Guide, Orbit Media
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Cross the Streams…the strength of weak connections!
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1. Publish…2. Share here…3. Say thanks there!
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Mention them in your content Get a contributor quote Include them in an expert
roundup Deep dive interview
Part Five: COLLABORATE
source: Online Networking Guide, Orbit Media
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Phone call, Skype or Google+ Hangout
Face-to-face meeting Mastermind group Hand-written thank you note
Part Six: FRIENDSHIP!
source: Online Networking Guide, Orbit Media
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If you’re not making friends, you’re doing it wrong.
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THE BIG ASK3
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Everything in marketing is based on relationships
…including search rankings.
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links are credibility
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more links = more credibility
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links from credible sites =much more credibility
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many outgoing links =less credibility per link
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Content + Visibility = Link
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Find the missing stat...
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source: Skyrocket’s Link Building Survey: 2014
Which link building tactics are most effective?
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Social actions. Search Outcomes
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Social actions. Search Outcomes
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Traffic Sources
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Social Traffic Conversion Rates
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Search Traffic Conversion Rates
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The Thing About Content
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Which Topics Have an SEO Advantage?
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Scraped from Google Suggest
source: Keywordtool.io
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Topic + Collaborator = Content
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Topics and Focal Distance
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Topics and Focal Distance
Why do Dogs Bark at Night?
Hotels and Dogs: A Canine Guest Guide to
Staying
10 Travel Tips for
Dogs
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Every topic in the universe fits into a giant fractal
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Puppy Training
Best Practices: 5 Tips for Raising a Good Boy
5 Dog Training Mistakes That Will Get You
Bit
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Remind your audience what they’ll miss, risk or lose by
not using you
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YOUR SITE
OTHER SITES
Locations
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Blogging vs. Guest Blogging
Content = 2Links = 0Friends = 0
Content = 3Links = 1Friends = 2
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Round Two…
(better links + real connections)
Content = 4Links = 0Friends = 0
Content = 6Links = 2Friends = 4
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Round Four…
Nice blog, but… This is what great content marketing looks like.
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Influencer Marketing Tools
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InkyBee
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InkyBee
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GroupHigh
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Get Out There!...events are the biggest shortcut
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SOCIAL SCHEDULING4
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Social Sharing Schedule
source: KISSmetrics
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SOCIAL AUTOMATION5
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How to share ...big time• The content that get shared,
get clicked and gets visitors to act• The times of day that are best
for your followers• The tool that keeps those
posts in rotation at those times
![Page 95: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/95.jpg)
Share what gets shared the most
source: BuzzSumo
![Page 96: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/96.jpg)
Share what gets clicked the most
![Page 97: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/97.jpg)
Share what converts the most
![Page 98: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/98.jpg)
![Page 99: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/99.jpg)
![Page 100: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/100.jpg)
Share when people tend to be active
![Page 101: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/101.jpg)
Share when your audience is active
source: FollowerWonk
![Page 102: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/102.jpg)
Load the posts into the tool...
![Page 103: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/103.jpg)
Use every trick in the book• Headline (clarity and benefits)• Secondary headline (number)• Special characters
☝Use copypastecharacter.com• #Hashtags• Linebreaks• Image• The Link!
![Page 104: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/104.jpg)
Load the schedule into the tool
![Page 105: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/105.jpg)
Thank you!I really hope that was useful...
#contentjam
Andy Crestodina, Owner, Orbit Media Studios
@crestodina
![Page 106: Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media](https://reader031.fdocuments.us/reader031/viewer/2022030214/5899a51e1a28ab30688b5fdf/html5/thumbnails/106.jpg)
These might help...