Content is King: How to use Content to Generate More Sales Ready Leads
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Transcript of Content is King: How to use Content to Generate More Sales Ready Leads
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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Bgrbf Bfmigdlmtgec 5 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-
Bfmtlmt gr Ogmk8 Jf{ tf |rl Bfmtlmt tfKlmlpetl Afpl Reclr Pledw Cledr
Rlpkgf @eclkmf# Plrlepbj Dgplbtfp# AepoltgmkRjlp~eHlm Dfwcl# Rlmgfp Plrlepbj Aemeklp# AepoltgmkRjlp~e
Ebblclpetl%Wf|p Aepoltgmk gm Ebtgfm
Ebblrr [l`gmep Plbfpdgmk
https://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=50835852&rKey=a7a450680c5c0d1ehttps://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=50835852&rKey=a7a450680c5c0d1e -
8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0
Rlpkgf @eclkmf# Plrlepbj Dgplbtfp# AepoltgmkRjlp~e
Rlpkgf-@eclkmfNALBCE@R-bfa
Hlm Dfwcl# Rlmgfp Plrlepbj Aemeklp# AepoltgmkRjlp~e
Hlm-DfwclNALBCE@R-bfa
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 2
AepoltgmkRjlp~e# if|mdld gm 0>>># gr ~ept fi tjl ALBCE@R Rbglmblr Kpf|~
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 4
Bfmtlmt Bpletgfm ifp Cled M|pt|pgmk
@|gcdgmk e if|mdetgfm ifp cled m|pt|pgmk ~pfkpear
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Bfmtlmt ae~~gmk tf `|wlp ~lprfmer
Bfmtlmt Dlcgylpw
Rteklr fi bfmrgdlpetgfm
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec > @0@ aepoltlpr r|pylwld fm8Tf~ bjecclmklr
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Plr|ct fi tjgr rt|dw AepoltgmkRjlp~er I\LC altjfdfcfkw tf~f{lp aepoltgmk liilbtgylmlrr ipfa cled klmlpetgfm tf reclrbfmylprgfm
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 9
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I\LC \~-- emd DpgylLiilbtgylmlrr
-
8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
8/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec :
Igmd emd ettpebtcledr
@|gcdgmk eif|mdetgfm ifp wf|p
cled klmlpetgfm~pfkpear
Aertlpgmk lrrlmtgeccled klmlpetgfm
Jf{ tf rlclbt wf|pcled klmlpetgfm agz
\mbfylp u|ecgigldcledr
@pgdkgmk tjl ke~`lt{llm Aepoltgmk
emd Reclr
Gdlmtgiwgmk tjlAepoltgmk!Reclr
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Jepylrtgmk jgkju|ecgtw cledr
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) aepoltgmkcledlprjg~
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
9/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 7
Igmd emd ettpebtcledr
@|gcdgmk eif|mdetgfm ifp wf|p
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@pgdkgmk tjl ke~`lt{llm Aepoltgmk
emd Reclr
Gdlmtgiwgmk tjlAepoltgmk!Reclr
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Cgit plr|ctr
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Altpgbr tjet aettlp
Dlcgylpgmk aepoltgmkyec|l tf tjl B!R|gtl
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
10/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 5>
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@|gcdgmk eif|mdetgfm ifp wf|p
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-
8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
11/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 55
Igmd emd ettpebtcledr
@|gcdgmk eif|mdetgfm ifp wf|p
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Altpgbr tjet aettlp
Dlcgylpgmk aepoltgmkyec|l tf tjl B!R|gtl
) aepoltgmkcledlprjg~
-
8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
12/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 50Bgrbf Bfmigdlmtgec 50 0>5> Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-
@|gcdgmk tjl If|mdetgfm ifpWf|p Cled Klmlpetgfm )M|pt|pgmk ^pfkpear
-
8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
13/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 52
[jf epl wf| tepkltgmk6 Gdlmtgiwgmk `|wlp ~lprfmer
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 54
[jw df {l mlld `|wlp ~lprfmer6
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 555 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 59
Grmt tjet tjl real er e tepklt aepolt6
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 5;
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 5:
Rtl~ 5 Ero b|rtfalp!iebgmk dl~eptalmtrEro Reclr e`f|t ~pfr~lbt aftgyetgfmr# `eppglpr# f`hlbtgfmr# ltb-
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@l r|pl tf ero {jf wf|p `lrt emd {fprt ~pfr~lbtr emd b|rtfalpr epl emd {jw-
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Gmtlpygl{ `lrt emd {fprt ~pfr~lbtr
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Ero b|rtfalpr e`f|t aftgyetfpr# bjecclmklr# `eppglpr# ltb-
Gmtlpygl{ `lrt emd {fprt b|rtfalpr
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 57
Rtl~ 2 ! Agml gm!jf|rl dete`erlB|rtfalp & ~pfr~lbt gmtlpygl{r
[jet tf cffo ifp
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[jetr tjl dgiilplmbl6
TG^8 DFB\ALMT WF\P PLRLEPBJ
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0>
Gdlec b|rtfalp ! Tjl @0@ rfit{epl dlylcf~almt
igpa {gtj ea~cl plrf|pblr gm jf|rl# rllogmk ebfa~pljlmrgyl ~cetifpa tf dl~cfw ~pfaftgfmeclaegcr tf e cepkl cgrt fi fylp 5>>#>>> bfmtebtr-Tjlw tlmd tf jeyl e rfc|tgfm gm ~cebl `|t eplrllogmk e afpl gm!dl~tj ~pfd|bt- Tjlgpfpkemgxetgfm jer fylp > la~cfwllr- Tjgr `|wlp
kltr gt emd jer e bclep |mdlprtemdgmk emd yec|lifp tjl `lmligtr fi tjl ~pfd|bt- Tjgr `|wlp jerea~cl plrf|pblr `ftj igmembgec emd dl~eptalmtec-
[fprt b|rtfalp ! Tjl raecc `|rgmlrr f{mlp {gtj cgagtld aepoltgmkplrf|pblr emd lz~lpglmbl- Tjgr `|wlp tjgmor laegc aepoltgmk rjf|cd `l
gmlz~lmrgyl emd tjlw {emt tf dl~cfw alrreklr tf e cgrt {gtj il{lp tjem5>#>>> r|`rbpg`lpr- Tjgr `|wlp gr plcetgylcw |mieagcgep {gtj tjl `lmligtrfi tjl ~pfd|bt fylp tjlgp b|pplmt ipll laegc rwrtla-
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 05
Eddgtgfmec ~lprfme
Tjl @0@0B aepoltlp {jf gr iegpcw ld|betld {gtj tjl `lmligtr fi
tjl ~pfd|bt- Tjlw fitlm jeyl e rfc|tgfm gm!jf|rl tjet tjlw epl
|mje~~w {gtj- Tjgr `|wlp jer e aldg|a tf cepkl rgxld jf|rl cgrt
fi 2>#>>> tf 5>>#>>> r|`rbpg`lpr-
Gdlec b|rtfalp
Tjl @0@ rfit{epl dlylcf~almt igpa {gtj ea~cl plrf|pblr gm
jf|rl# rllogmk e bfa~pljlmrgyl ~cetifpa tf dl~cfw ~pfaftgfmec
laegcr tf e cepkl cgrt fi fylp 5>>#>>> bfmtebtr- Tjlw tlmd tf jeyl
e rfc|tgfm gm ~cebl `|t epl rllogmk e afpl gm!dl~tj ~pfd|bt-
Tjlgp fpkemgxetgfm jer fylp > la~cfwllr- Tjgr `|wlp kltr gt
emd jer e bclep |mdlprtemdgmk emd yec|l ifp tjl `lmligtr fi tjl
~pfd|bt- Tjgr `|wlp jer ea~cl plrf|pblr `ftj igmembgec emd
dl~eptalmtec-
[fprt b|rtfalp
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lz~lpglmbl- Tjgr `|wlp tjgmor laegc aepoltgmk rjf|cd `l
gmlz~lmrgyl emd tjlw {emt tf dl~cfw alrreklr tf e cgrt {gtj
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{gtj tjl `lmligtr fi tjl ~pfd|bt fylp tjlgp b|pplmt ipll laegcrwrtla-
Eddgtgfmec ~lprfme
Tjl @0@ aepoltlp {gtj cgagtld plrf|pblr gm jf|rl# rllogmk e bfrt
liilbtgyl# |rlp!ipglmdcw rwrtla tf dl~cfw afmtjcw ml{rclttlpr
emd ~pfaftgfmr- Tjgr `|wlp jer e bclep |mdlprtemdgmk fi tjl
`lmligtr emd jf~lr tf aeol e u|gbo ~|pbjergmk dlbgrgfm- Tjlw
aew rew tjlw mlldld e rfc|tgfm wlrtlpdew- Tjlgp fpkemgxetgfmjer clrr tjem 5>> la~cfwllr-
Ld|betgfm & |mdlprtemdgmk fi olw `lmligtr
^ftlmtgec
dlec rgxl
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 00
[jet gr e yec|l ~pf~frgtgfm6
Wf|p yec|l ~pf~frgtgfm rjf|cd dligmltjl olw plerfm {jw wf| `lbfal tjl
`lrt bjfgbl ifp wf|p gdlec b|rtfalp- Gtrjf|cd bclepcw bfaa|mgbetl {jet wf|pbfa~emw dflr emd tjl |mgu|l `lmligtr
wf| jeyl fylp tjl bfa~ltgtgfm-
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 02
Igyl ^fgmtr tf em liilbtgyl yec|l ~pf~frgtgfm
FML8 E yec|l ~pf~frgtgfm gr mft |r|eccw dltlpagmld# gt grdgrbfylpld- Gt kpf{r f|t fi mlld- [l a|rt eyfgd ereclr!dpgylm e~~pfebj tf ~pfd|bt dlylcf~almt- Wf|rjf|cd dlylcf~ ~pfd|btr ifp tjl aepolt-
T[F8 Wf| epl emr{lpgmk tjgr u|lrtgfm8 [jw rjf|cd awgdlec ~pfr~lbt `|w ipfa al gmrtled fi ebfa~ltgtfp6
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IF\P8 Pligml wf|p yec|l ~pf~frgtgfm |mtgc wf| bemeptgb|cetl gt gm e rgmkcl# gmrtemtcw bpldg`cl# rlmtlmbl-
IGYL8 Gm tjl lmd# wf| a|rt tlrt wf|p Yec|l ^pf~frgtgfm-
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8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 04
5- [jet dflr f|p bfa~emw df6! ^pfygdl e bclep emd bfmbgrl lz~cemetgfm fi tjl ~pfd|bt fp rlpygblwf|p bfa~emw ~pfygdlr
0- [jw rjf|cd `|wlpr tjet allt f|p gdlec b|rtfalp ~pfigcl `|w ipfa |remd mft fml fi f|p bfa~ltgtfpr6
! [jet olw dgiilplmtgetfp aeolr wf|p rfc|tgfm |mgu|l emd `lttlptjem wf|p bfa~ltgtgfm ifp wf|p gdlec b|rtfalp6 *[l epl tjl fmcwbfa~emw tjet - - -'
Fylp 27#>>> bcglmtr epl |rgmk ^pfd|bt Z er e ~plag|a ebbf|mtgmk rfit{eplrfc|tgfm lme`cgmk tjlgp fpkemgxetgfm tf rtpleacgml tjlgp ebbf|mtgmk ~pfblrrlremd ga~pfyl tjlgp dl~eptalmtr ~pfd|btgygtw em eylpekl fi 05,-
!Ebbf|mtgmk rfit{epl rfc|tgfm ~pfygdlp
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0,
0;,
4:,
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Plrlepbj
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[jet tf~gbr dflr f|p e|dglmbl {emt tf clepm e`f|t6
Epl tjlpl emw f~~fpt|mgtglr ifp |r tf igcc e yfgd6
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EptgbclrYgdlfr
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Ltb-
-
8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads
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0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0;
Rtept `w dlylcf~gmk e cgrt fi tepkltld olw tlpar gmbc|dgmk8^pfd|btr
Rlpygblr
Gmd|rtpw rlbtfpr
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@pemdr
Olw grr|lr
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