Content is King: How to use Content to Generate More Sales Ready Leads

download Content is King: How to use Content to Generate More Sales Ready Leads

of 52

Transcript of Content is King: How to use Content to Generate More Sales Ready Leads

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    1/52

    Bgrbf Bfmigdlmtgec 5 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-

    Bfmtlmt gr Ogmk8 Jf{ tf |rl Bfmtlmt tfKlmlpetl Afpl Reclr Pledw Cledr

    Rlpkgf @eclkmf# Plrlepbj Dgplbtfp# AepoltgmkRjlp~eHlm Dfwcl# Rlmgfp Plrlepbj Aemeklp# AepoltgmkRjlp~e

    Ebblclpetl%Wf|p Aepoltgmk gm Ebtgfm

    Ebblrr [l`gmep Plbfpdgmk

    https://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=50835852&rKey=a7a450680c5c0d1ehttps://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=50835852&rKey=a7a450680c5c0d1e
  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    2/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0

    Rlpkgf @eclkmf# Plrlepbj Dgplbtfp# AepoltgmkRjlp~e

    Rlpkgf-@eclkmfNALBCE@R-bfa

    Hlm Dfwcl# Rlmgfp Plrlepbj Aemeklp# AepoltgmkRjlp~e

    Hlm-DfwclNALBCE@R-bfa

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    3/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 2

    AepoltgmkRjlp~e# if|mdld gm 0>>># gr ~ept fi tjl ALBCE@R Rbglmblr Kpf|~

    Bfmtlmt pled `w j|mdpldr fi tjf|remdr gm tjl aepoltgmk bfaa|mgtw {llocw

    Plrlepbj

    @lmbjaepoPl~fptr

    Jf{!tfJemd`ffor

    Ml{rclttlpr

    BerlRt|dglr

    @lrt^pebtgbleptgbclr

    Lylmtr

    R|aagtr

    Rjlp~eTpegmgmk

    Ala`lprjg~

    Ebblrr tfLztlmrgyl

    Cg`pepw

    Dgrbf|mtr fmPlrlepbj

    emd Lylmtr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    4/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 4

    Bfmtlmt Bpletgfm ifp Cled M|pt|pgmk

    @|gcdgmk e if|mdetgfm ifp cled m|pt|pgmk ~pfkpear

    Dlylcf~gmk `|wlp ~lprfmer

    Alrrekgmk rtpetlkw emd bfmtlmt bpletgfm

    Bfmtlmt ae~~gmk tf `|wlp ~lprfmer

    Bfmtlmt Dlcgylpw

    Rteklr fi bfmrgdlpetgfm

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    5/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec > @0@ aepoltlpr r|pylwld fm8Tf~ bjecclmklr

    @lrt aepoltgmk tebtgbr

    Cled rbfpgmk# m|pt|pgmk emd aemeklalmt

    Aepoltgmk e|tfaetgfm

    Aepoltgmk emecwrgr

    Aepoltgmk f~lpetgfmr

    Olw igmdgmk8 Tjl @0@ aepoltgmk lmygpfmalmt gr bjemkgmk emd`lbfagmk gmbplergmkcw bjecclmkgmk

    Plr|ct fi tjgr rt|dw AepoltgmkRjlp~er I\LC altjfdfcfkw tf~f{lp aepoltgmk liilbtgylmlrr ipfa cled klmlpetgfm tf reclrbfmylprgfm

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    6/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 9

    @0@ aepoltgmk bjecclmklrepl `lbfagmk afpl~lptgmlmt tf fpkemgxetgfmrfylp tgal

    @ecembgmk u|ecgtw emdu|emtgtw fi cledr klmlpetld

    Reclr bwbclr `lbfagmkafpl bfa~clz

    24,

    29,

    29,

    2;,

    45,

    44,

    ;:,

    22,

    0;,

    22,

    2;,

    27,

    2>7 0>5>

    Rf|pbl8 AepoltgmkRjlp~e @0@ Aepoltgmk @lmbjaepo R|pylw

    Altjfdfcfkw8 Iglcdld E|k 0>5># M17255 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec ;Bgrbf Bfmigdlmtgec ; 0>5> Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-

    I\LC \~-- emd DpgylLiilbtgylmlrr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    8/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec :

    Igmd emd ettpebtcledr

    @|gcdgmk eif|mdetgfm ifp wf|p

    cled klmlpetgfm~pfkpear

    Aertlpgmk lrrlmtgeccled klmlpetgfm

    Jf{ tf rlclbt wf|pcled klmlpetgfm agz

    \mbfylp u|ecgigldcledr

    @pgdkgmk tjl ke~`lt{llm Aepoltgmk

    emd Reclr

    Gdlmtgiwgmk tjlAepoltgmk!Reclr

    i|mmlc

    Gdlmtgiwgmk emdu|ecgiwgmk cledr

    Jepylrtgmk jgkju|ecgtw cledr

    Lrte`cgrj

    e|tfaetldaepoltgmk~pfblrrlr

    Jf{ tf rlclbtaepoltgmk

    e|tfaetgfm rfit{epl

    Aepoltgmke|tfaetgfm

    ga~clalmtetgfm emd|~oll~

    Cgit plr|ctr

    Cled klmlpetgfmemecwrgr

    E|tfaetgfm emecwrgr

    Altpgbr tjet aettlp

    Dlcgylpgmk aepoltgmkyec|l tf tjl B!R|gtl

    ) aepoltgmkcledlprjg~

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    9/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 7

    Igmd emd ettpebtcledr

    @|gcdgmk eif|mdetgfm ifp wf|p

    cled klmlpetgfm~pfkpear

    Aertlpgmk lrrlmtgeccled klmlpetgfm

    Jf{ tf rlclbt wf|pcled klmlpetgfm agz

    \mbfylp u|ecgigldcledr

    @pgdkgmk tjl ke~`lt{llm Aepoltgmk

    emd Reclr

    Gdlmtgiwgmk tjlAepoltgmk!Reclr

    i|mmlc

    Gdlmtgiwgmk emdu|ecgiwgmk cledr

    Jepylrtgmk jgkju|ecgtw cledr

    Lrte`cgrj

    e|tfaetldaepoltgmk~pfblrrlr

    Jf{ tf rlclbtaepoltgmk

    e|tfaetgfm rfit{epl

    Aepoltgmke|tfaetgfm

    ga~clalmtetgfm emd|~oll~

    Cgit plr|ctr

    Cled klmlpetgfmemecwrgr

    E|tfaetgfm emecwrgr

    Altpgbr tjet aettlp

    Dlcgylpgmk aepoltgmkyec|l tf tjl B!R|gtl

    ) aepoltgmkcledlprjg~

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    10/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 5>

    Igmd emd ettpebtcledr

    @|gcdgmk eif|mdetgfm ifp wf|p

    cled klmlpetgfm~pfkpear

    Aertlpgmk lrrlmtgeccled klmlpetgfm

    Jf{ tf rlclbt wf|pcled klmlpetgfm agz

    \mbfylp u|ecgigldcledr

    @pgdkgmk tjl ke~`lt{llm Aepoltgmk

    emd Reclr

    Gdlmtgiwgmk tjlAepoltgmk!Reclr

    i|mmlc

    Gdlmtgiwgmk emdu|ecgiwgmk cledr

    Jepylrtgmk jgkju|ecgtw cledr

    Lrte`cgrj

    e|tfaetldaepoltgmk~pfblrrlr

    Jf{ tf rlclbtaepoltgmk

    e|tfaetgfm rfit{epl

    Aepoltgmke|tfaetgfm

    ga~clalmtetgfm emd|~oll~

    Cgit plr|ctr

    Cled klmlpetgfmemecwrgr

    E|tfaetgfm emecwrgr

    Altpgbr tjet aettlp

    Dlcgylpgmk aepoltgmkyec|l tf tjl B!R|gtl

    ) aepoltgmkcledlprjg~

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    11/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 55

    Igmd emd ettpebtcledr

    @|gcdgmk eif|mdetgfm ifp wf|p

    cled klmlpetgfm~pfkpear

    Aertlpgmk lrrlmtgeccled klmlpetgfm

    Jf{ tf rlclbt wf|pcled klmlpetgfm agz

    \mbfylp u|ecgigldcledr

    @pgdkgmk tjl ke~`lt{llm Aepoltgmk

    emd Reclr

    Gdlmtgiwgmk tjlAepoltgmk!Reclr

    i|mmlc

    Gdlmtgiwgmk emdu|ecgiwgmk cledr

    Jepylrtgmk jgkju|ecgtw cledr

    Lrte`cgrj

    e|tfaetldaepoltgmk~pfblrrlr

    Jf{ tf rlclbtaepoltgmk

    e|tfaetgfm rfit{epl

    Aepoltgmke|tfaetgfm

    ga~clalmtetgfm emd|~oll~

    Cgit plr|ctr

    Cled klmlpetgfmemecwrgr

    E|tfaetgfm emecwrgr

    Altpgbr tjet aettlp

    Dlcgylpgmk aepoltgmkyec|l tf tjl B!R|gtl

    ) aepoltgmkcledlprjg~

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    12/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 50Bgrbf Bfmigdlmtgec 50 0>5> Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-

    @|gcdgmk tjl If|mdetgfm ifpWf|p Cled Klmlpetgfm )M|pt|pgmk ^pfkpear

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    13/52 0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 52

    [jf epl wf| tepkltgmk6 Gdlmtgiwgmk `|wlp ~lprfmer

    Bpletgmk tjl ogcclp yec|l ~pf~frgtgfm

    Dlcgylpgmk tjl alrrekl {gtj jgkj u|ecgtw bfmtlmt

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    14/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 54

    [jw df {l mlld `|wlp ~lprfmer6

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    15/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 555 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 59

    Grmt tjet tjl real er e tepklt aepolt6

    Tepklt aepolt dgbtetlr tjl cgrt# `|wlp ~lprfmer dgbtetl {jet

    bfmtlmt gr dlcgylpld tf tjet cgrt-

    E tepklt aepolt gr e ~pfigcltw~gbeccw `erld fmdlafkpe~jgbr# r|bj er cfbetgfm#

    bfa~emw rgxl# emm|ec plylm|l#ltb- @|wlp ~lprfmer epl afplgm!dl~tj ~pfigclr tjet gmbc|dl`ljeygfpec bjepebtlpgrtgbr-

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    17/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 5;

    Dlafkpe~jgb tpegtrHf` tgtcl ) plr~fmrg`gcgtglr

    Fpkemgxetgfm rgxl & dl~eptalmt rgxl

    ^pgaepw aepolt *@0@# @0B# @0@0B'

    Gmd|rtpw

    Cfbetgfm

    @|dklt

    @ljeygfpr

    Olw bfmblpmr ifp ~|pbjerl

    Gmtlplrtr

    Aftgyetgfmr

    Lz~lbtetgfmr

    Dlbgrgfm!aeogmk e|tjfpgtw E~~pfyecr mlldld ifp ~|pbjerl

    \pklmbw

    Kfecr

    Ieagcgepgtw {gtj ~pfd|bt & rlpygbl

    ^egm ~fgmtr ) bjecclmklr

    Yecgdetgfm mlldld ifp ~|pbjerl

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    18/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 5:

    Rtl~ 5 Ero b|rtfalp!iebgmk dl~eptalmtrEro Reclr e`f|t ~pfr~lbt aftgyetgfmr# `eppglpr# f`hlbtgfmr# ltb-

    Ero B|rtfalp Rlpygbl e`f|t b|rtfalp lz~lbtetgfmr# ~pf`clar# bfmblpmr# ltb-

    @l r|pl tf ero {jf wf|p `lrt emd {fprt ~pfr~lbtr emd b|rtfalpr epl emd {jw-

    Rtl~ 0 Ero ~pfr~lbtr

    Ero ~pfr~lbtr e`f|t aftgyetfpr# bjecclmklr# `eppglpr# ltb-

    Gmtlpygl{ `lrt emd {fprt ~pfr~lbtr

    Rtl~ 2 Ero b|rtfalpr

    Ero b|rtfalpr e`f|t aftgyetfpr# bjecclmklr# `eppglpr# ltb-

    Gmtlpygl{ `lrt emd {fprt b|rtfalpr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    19/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 57

    Rtl~ 2 ! Agml gm!jf|rl dete`erlB|rtfalp & ~pfr~lbt gmtlpygl{r

    [jet tf cffo ifp

    Bfaafm tpegtr ifp gdlec b|rtfalpr

    Cepkl dlec rgxlr# rjfpt tgalipealr tf ~|pbjerl# afrt pl~let ~|pbjerlr# ltb-

    Bfaafm tpegtr ifp |mdlrgpe`cl b|rtfalpr

    Plt|pmr fp pli|mdr# raecclrt dlec rgxlr# cfmklrt tgalipealr tf ~|pbjerl

    [jetr tjl dgiilplmbl6

    TG^8 DFB\ALMT WF\P PLRLEPBJ

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    20/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0>

    Gdlec b|rtfalp ! Tjl @0@ rfit{epl dlylcf~almt

    igpa {gtj ea~cl plrf|pblr gm jf|rl# rllogmk ebfa~pljlmrgyl ~cetifpa tf dl~cfw ~pfaftgfmeclaegcr tf e cepkl cgrt fi fylp 5>>#>>> bfmtebtr-Tjlw tlmd tf jeyl e rfc|tgfm gm ~cebl `|t eplrllogmk e afpl gm!dl~tj ~pfd|bt- Tjlgpfpkemgxetgfm jer fylp > la~cfwllr- Tjgr `|wlp

    kltr gt emd jer e bclep |mdlprtemdgmk emd yec|lifp tjl `lmligtr fi tjl ~pfd|bt- Tjgr `|wlp jerea~cl plrf|pblr `ftj igmembgec emd dl~eptalmtec-

    [fprt b|rtfalp ! Tjl raecc `|rgmlrr f{mlp {gtj cgagtld aepoltgmkplrf|pblr emd lz~lpglmbl- Tjgr `|wlp tjgmor laegc aepoltgmk rjf|cd `l

    gmlz~lmrgyl emd tjlw {emt tf dl~cfw alrreklr tf e cgrt {gtj il{lp tjem5>#>>> r|`rbpg`lpr- Tjgr `|wlp gr plcetgylcw |mieagcgep {gtj tjl `lmligtrfi tjl ~pfd|bt fylp tjlgp b|pplmt ipll laegc rwrtla-

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    21/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 05

    Eddgtgfmec ~lprfme

    Tjl @0@0B aepoltlp {jf gr iegpcw ld|betld {gtj tjl `lmligtr fi

    tjl ~pfd|bt- Tjlw fitlm jeyl e rfc|tgfm gm!jf|rl tjet tjlw epl

    |mje~~w {gtj- Tjgr `|wlp jer e aldg|a tf cepkl rgxld jf|rl cgrt

    fi 2>#>>> tf 5>>#>>> r|`rbpg`lpr-

    Gdlec b|rtfalp

    Tjl @0@ rfit{epl dlylcf~almt igpa {gtj ea~cl plrf|pblr gm

    jf|rl# rllogmk e bfa~pljlmrgyl ~cetifpa tf dl~cfw ~pfaftgfmec

    laegcr tf e cepkl cgrt fi fylp 5>>#>>> bfmtebtr- Tjlw tlmd tf jeyl

    e rfc|tgfm gm ~cebl `|t epl rllogmk e afpl gm!dl~tj ~pfd|bt-

    Tjlgp fpkemgxetgfm jer fylp > la~cfwllr- Tjgr `|wlp kltr gt

    emd jer e bclep |mdlprtemdgmk emd yec|l ifp tjl `lmligtr fi tjl

    ~pfd|bt- Tjgr `|wlp jer ea~cl plrf|pblr `ftj igmembgec emd

    dl~eptalmtec-

    [fprt b|rtfalp

    Tjl raecc `|rgmlrr f{mlp {gtj cgagtld Aepoltgmk plrf|pblr emd

    lz~lpglmbl- Tjgr `|wlp tjgmor laegc aepoltgmk rjf|cd `l

    gmlz~lmrgyl emd tjlw {emt tf dl~cfw alrreklr tf e cgrt {gtj

    il{lp tjem 5>#>>> r|`rbpg`lpr- Tjgr `|wlp gr plcetgylcw |mieagcgep

    {gtj tjl `lmligtr fi tjl ~pfd|bt fylp tjlgp b|pplmt ipll laegcrwrtla-

    Eddgtgfmec ~lprfme

    Tjl @0@ aepoltlp {gtj cgagtld plrf|pblr gm jf|rl# rllogmk e bfrt

    liilbtgyl# |rlp!ipglmdcw rwrtla tf dl~cfw afmtjcw ml{rclttlpr

    emd ~pfaftgfmr- Tjgr `|wlp jer e bclep |mdlprtemdgmk fi tjl

    `lmligtr emd jf~lr tf aeol e u|gbo ~|pbjergmk dlbgrgfm- Tjlw

    aew rew tjlw mlldld e rfc|tgfm wlrtlpdew- Tjlgp fpkemgxetgfmjer clrr tjem 5>> la~cfwllr-

    Ld|betgfm & |mdlprtemdgmk fi olw `lmligtr

    ^ftlmtgec

    dlec rgxl

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    22/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 00

    [jet gr e yec|l ~pf~frgtgfm6

    Wf|p yec|l ~pf~frgtgfm rjf|cd dligmltjl olw plerfm {jw wf| `lbfal tjl

    `lrt bjfgbl ifp wf|p gdlec b|rtfalp- Gtrjf|cd bclepcw bfaa|mgbetl {jet wf|pbfa~emw dflr emd tjl |mgu|l `lmligtr

    wf| jeyl fylp tjl bfa~ltgtgfm-

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    23/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 02

    Igyl ^fgmtr tf em liilbtgyl yec|l ~pf~frgtgfm

    FML8 E yec|l ~pf~frgtgfm gr mft |r|eccw dltlpagmld# gt grdgrbfylpld- Gt kpf{r f|t fi mlld- [l a|rt eyfgd ereclr!dpgylm e~~pfebj tf ~pfd|bt dlylcf~almt- Wf|rjf|cd dlylcf~ ~pfd|btr ifp tjl aepolt-

    T[F8 Wf| epl emr{lpgmk tjgr u|lrtgfm8 [jw rjf|cd awgdlec ~pfr~lbt `|w ipfa al gmrtled fi ebfa~ltgtfp6

    TJPLL8 Bfa~epl wf|p emr{lp {gtj tjl bcegar fi wf|p aegmbfa~ltgtfpr-

    IF\P8 Pligml wf|p yec|l ~pf~frgtgfm |mtgc wf| bemeptgb|cetl gt gm e rgmkcl# gmrtemtcw bpldg`cl# rlmtlmbl-

    IGYL8 Gm tjl lmd# wf| a|rt tlrt wf|p Yec|l ^pf~frgtgfm-

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    24/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 04

    5- [jet dflr f|p bfa~emw df6! ^pfygdl e bclep emd bfmbgrl lz~cemetgfm fi tjl ~pfd|bt fp rlpygblwf|p bfa~emw ~pfygdlr

    0- [jw rjf|cd `|wlpr tjet allt f|p gdlec b|rtfalp ~pfigcl `|w ipfa |remd mft fml fi f|p bfa~ltgtfpr6

    ! [jet olw dgiilplmtgetfp aeolr wf|p rfc|tgfm |mgu|l emd `lttlptjem wf|p bfa~ltgtgfm ifp wf|p gdlec b|rtfalp6 *[l epl tjl fmcwbfa~emw tjet - - -'

    Fylp 27#>>> bcglmtr epl |rgmk ^pfd|bt Z er e ~plag|a ebbf|mtgmk rfit{eplrfc|tgfm lme`cgmk tjlgp fpkemgxetgfm tf rtpleacgml tjlgp ebbf|mtgmk ~pfblrrlremd ga~pfyl tjlgp dl~eptalmtr ~pfd|btgygtw em eylpekl fi 05,-

    !Ebbf|mtgmk rfit{epl rfc|tgfm ~pfygdlp

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    25/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0,

    0;,

    4:,

    5># M17255 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 09

    Plrlepbj

    [jet r|`hlbt aettlp gr kfgmk tf `l `ftj gmtlplrtgmk emd yec|e`cl tf f|pe|dglmbl6

    [jet tf~gbr dflr f|p e|dglmbl {emt tf clepm e`f|t6

    Epl tjlpl emw f~~fpt|mgtglr ifp |r tf igcc e yfgd6

    [jet cemk|ekl df tjlw |rl gm tjlgp dgrb|rrgfmr

    plcetld tf f|p ~pfd|bt fp rlpygbl6

    [jet ifpaetr df tjlw ~plilp6

    EptgbclrYgdlfr

    ^fdbertr

    Gaeklr

    Ltb-

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    27/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0;

    Rtept `w dlylcf~gmk e cgrt fi tepkltld olw tlpar gmbc|dgmk8^pfd|btr

    Rlpygblr

    Gmd|rtpw rlbtfpr

    Tlbjmfcfkglr

    Bfa~ltgtfpr

    @pemdr

    Olw grr|lr

    Gmd|rtpw lz~lptr

    Olw la~cfwllr

    Plblmt ~plrr plclerlr

    Olw mlldr emd bfmblpmr fi wf|p e|dglmbl

    [jlpl bem {l igmd tjgr gmifpaetgfm6

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    28/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 0:

    Gi G jed erold {jet aw b|rtfalpr {emtld# G {f|cd jeyl aedl e iertlpjfprl-

    ! Jlmpw Ifpd

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    29/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 07

    Tjl ~lprfmecgxetgfm fiaepoltgmk aetlpgecr

    Tjl yert aehfpgtw fi

    @0@ fpkemgxetgfmr epl|rgmk rfal clylc fi~lprfmecgxetgfm

    [jw6

    57,

    45,

    4>,

    [l dfmt ~lprfmecgxl emw fi f|p

    aepoltgmk aetlpgecr

    [l tlmd tf ~lprfmecgxl alrrekgmk

    ipfa tgal tf tgal# `|t mft fm e

    plk|cep `ergr

    [l plk|cepcw ~lprfmecgxl tjl

    alrrekgmk fi f|p aepoltgmk

    aetlpgecr

    Rf|pbl8 AepoltgmkRjlp~e @0@ Aepoltgmk @lmbjaepo R|pylw

    Altjfdfcfkw8 Iglcdld E|k 0>5># M17255 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 2>

    Gm Aepoltgmk# {lpl bfmrtemtcw tlrtgmk cled klmlpetgfm bea~egkmr#cemdgmk ~eklr# beccr!tf!ebtgfm# ltb-

    Tjgmkr tf tlrt8

    Yec|l ~pf~frgtgfm

    R|`hlbt aettlp

    Ifpaet

    Rtwcl *Ifpaec6 Gmifpaec6'

    Clmktj

    Plede`gcgtw

    Tgagmk fi dgrtpg`|tgfmR|`hlbt cgmlr & tgtclr

    Beccr!tf!ebtgfm

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    31/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 25

    Mlt{fpogmk lu|g~almtbfa~emw dligmld i|mmlcrteklr

    Bpletld e jgkjcw!ifb|rldalrrekgmk rtpetlkw

    F~tgagxld ~pfkplrrgfm ipfafml i|mmlc rtekl tf tjl mlzt{gtj cled m|pt|pgmk bea~egkmr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    32/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 20

    Iebgmk `emop|~tbw emd emebu|grgtgfm# Mfptlc mlldld tf~plylmt cledr ipfa kfgmk tf tjlbfa~ltgtgfm

    Ga~pfyl pl~|tetgfm emd ecclygetl~pfr~lbtr bfmblpmr

    Ebblclpetl dlecr b|pplmtcw gm tjl~g~lcgml

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    33/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 22

    Aepoltgmk lrte`cgrjld |~ipfmtemd fmkfgmk bfaa|mgbetgfm{gtj Reclr tf dlylcf~ e rtpetlkw

    Jlcd bfcce`fpetgyl alltgmkr tfgdlmtgiw tepklt ebbf|mtr# r~lbgigb

    e|dglmblr {gtjgm tjfrlebbf|mtr emd olw grr|lr ifpbea~egkm alrrekgmk

    [l bfmrbgf|rcw bjfrl tjl afrt yfbecreclr~lf~cl tf ~eptgbg~etl gm tjl ~pfblrr gm

    fpdlp tf ebblclpetl `|w!gm-

    !Bjpgr [ecdfEalpgber DlaemdKlmlpetgfm Cledlp# Mfptlc

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    34/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 24

    Tjl tlea gdlmtgigld if|p e~~pfebjlr ifp bea~egkm alrrekgmk8

    !Err|pembl

    !Pl`|gcd Tp|rt

    !\pklmbw

    ![jetr mlzt ifp Mfptlc

    Eitlp dlylcf~gmk tjlalr# tjlw bfmd|btld e bfmtlmt e|dgt tf gdlmtgiw lzgrtgmkbfmtlmt errltr r|bj er8

    !Berl rt|dglr

    ![jgtl~e~lpr

    !Becb|cetfpr

    Tjl tlea rlkalmtld tjlgp e|dglmbl ifp alrrekgmk# emd ~pgfpgtgxld gdlec

    b|rtfalpr {gtj cepkl dlec rgxlr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    35/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 255 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 29

    Ecc agbpfrgtl plkgrtpetgfmr {lplae~~ld `ebo tf reclr ~g~lcgmlf~~fpt|mgtglr

    Reclr {er mftgigld {llocw fm

    rgtl ygrgtr# laegc ebtgygtw# emd{l`gmep fp lylmt ettlmdembl fif~~fpt|mgtglr

    Reclr |rld tjgr gmifpaetgfm tfifccf{ |~ fm e~~pf~pgetl

    f~~fpt|mgtglr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    37/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 2;

    2>, fi lzgrtgmk f~~fpt|mgtglr~eptgbg~etld

    24, fi plylm|l d|pgmk tjl gmgtgect{f!afmtj ce|mbj ~lpgfdklmlpetld beal ipfa

    ~eptgbg~etgmk ebbf|mtr Agbpfrgtl plblgyld e 5

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    38/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 2:Bgrbf Bfmigdlmtgec 2: 0>5> Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-

    Bfmtlmt Bpletgfm ifpCled M|pt|pgmk

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    39/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 27

    5- [jet tw~l fi bfmtlmt gr f~tgaec6

    0- [jf gr tjl bfmtlmt ifp6

    2- Jf{ {gcc tjl bfmtlmt rtemd f|t6

    4- Epl wf| kfgmk tf r~leo tf wf|p bfa~ltgtfpr# fp ifb|r rfclcw fmwf|p fiilpgmkr6

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    40/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 4>

    Laegc ml{rclttlprRgtl ~eklr

    ^plrlmtetgfmr^plrr plclerlr[l`gmepr[jgtl ~e~lpr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    41/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 45

    Laegc ml{rclttlprRgtl ~eklr

    ^plrlmtetgfmr^plrr plclerlr[l`gmepr[jgtl ~e~lpr

    @cfk ~frtr^fdbertr

    PRR illdrRfbgec mltrYgdlfYgpec&[fA

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    42/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 40

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    43/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 42

    Jfal Kpf{m 2pd ^eptw Gmlz~lmrgyl Fitlm lz~lmrgyl Z

    R~lbgigb @pfed Z

    Bfmtpfccld \mbfmtpfccld Z

    Bem l ~|ccld df{m Tjlpl ifplylp Z

    Tlbjmgbeccw ebb|petl Bem l gmebb|petl Z

    Z Cf{lp yec|l tf pledlp Jgkj ~lpblgyld yec|l

    Z R|`hlbtgyl F`hlbtgyl

    Z Reclr hf` Lmdfprlalmt

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    44/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 44

    [jet gr aftgyetgmk f|p e|dglmbl6

    ReiltwOll~ wf|p hf`# oll~ wf|p bfa~emw reil d|pgmk e pgrow tgal# ltb-

    LerlAeol wf|p hf` lerglp# reyl tgal# pld|bl rtplrr# ltb-

    KplldGmbplerl wf|p recepw & `fm|rlr# {lectj# ~pfigtr# pl{epd# ltb-

    ^f{lp^f{lp tf ebjglyl ekpllalmt# klt wf|p `|dklt ~errld# ltb-

    Lkf@lgmk plbfkmgxld er f|trtemdgmk gm tjl bfa~emw fi wf|p ~llpr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    45/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 4 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld-

    Bfmtlmt Dlcgylpw

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    46/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 49

    [jet gr cled m|pt|pgmk6

    Fmkfgmk m|pt|pgmk

    !Bfmrgrtlmt bfaa|mgbetgfmr gmtlmdld tf

    oll~ `pemdr fm ~pfr~lbtr agmdr

    F|tplebj m|pt|pgmk

    !Be~t|plr ml{ cledr# ~lpagrrgfmr#

    eddgtgfmec dete# ltb-

    Lmkeklalmt m|pt|pgmk

    ! Tepkltr lepcw rtekl ~pfr~lbtr tf `|gcd

    rtpfmklp plcetgfmrjg~r emd gmbplerl gmtlplrt

    Bfmylprgfm m|pt|pgmk! Tepkltr cetlp rtekl ~pfr~lbtr tf bfmylpt

    Ml{ b|rtfalp m|pt|pgmk

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    47/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 4;

    Rtl~ "5 Dligml rlkalmtrDlcgylp jgkjcw plclyemt bfmtlmt `w rlkalmtgmk fm a|ctg~cl iebtfpr# emddlylcf~gmk |mgu|l cled m|pt|pgmk tpebor ifp rlkalmtr

    @|wlp ~lprfmer gdlmtgiw tpegtr# gmtlplrtr emd mlldr

    @ecembl `|wlp ~lprfmer {gtj `|wgmk bwbcl rtekl fmkfgmk# f|tplebj#lmkeklalmt# bfmylprgfm emd ml{ b|rtfalp m|pt|pgmk

    Rtl~ "0 Bfcclbt emd dlylcf~ bfmtlmt

    E|dgt wf|p cg`pepw fi lzgrtgmk bfmtlmt

    Dlylcf~ bfmtlmt tjet alltr tjl gmtlplrtr emd mlldr fi yepgf|r `|wlp ~lprfmergm r~lbgigb `|wgmk bwbcl rteklr

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    48/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 4:

    Rtl~ "2 Edd e j|aem tf|bj {gtj tlcl~pfr~lbtgmkBfcclbt ~pfr~lbt gmifpaetgfm ! F|tplebj m|pt|pgmkTlcl~pfr~lbtgmk YR tlclaepoltgmk

    Rtl~ "4 I|ptjlp lz~emd tjl tw~lr fi cled m|pt|pgmk tf|bj ~fgmtr

    Dlcgylp bfmtlmt gm tjl ~plilppld ifpaetr fi wf|p rlkalmtr

    Bfmrgdlp fpgkgmec cled klmlpetgfm bea~egkmr

    Rtl~ "< ^lpilbt wf|p tgagmk

    Dlcgylp bfmtlmt tf yepgf|r rlkalmtr {jlm tjlw mlld gt tjl afrt

    Tgagmk ) iplu|lmbw fi dlcgylpw

    Rbjld|cld ) tpgkklpld m|pt|pgmk alrreklr

    Aeol em ld|betld k|lrr ifp ce|mbj

    Rtl~ "9 Tlrt# tlrt emd tlrt ekegm

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    49/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec 47

    Fmkfgmk F|tplebj Lmkeklalmt Bfmylprgfm Ml{ b|rtfalp

    @|wlp

    ~lprfme 5

    @|wlp

    ~lprfme 0

    @|wlp

    ~lprfme 2

    @|wlp

    ~lprfme 4

    Rtekl fi tjl `|wgmk bwbcl

    @|wlp~lprfmer

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    50/52

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    51/52

    0>55 Bgrbf emd&fp gtr eiigcgetlr- Ecc pgkjtr plrlpyld- Bgrbf Bfmigdlmtgec

  • 8/7/2019 Content is King: How to use Content to Generate More Sales Ready Leads

    52/52