Content is king
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Transcript of Content is king
IF THERE WAS A LONELY HEARTS CLUB FOR
UNVISTED WEBSITES IT WOULD BE VERY WELL ATTENDED
MOST WEBSITES ARE BORING AND WILL NEVER GET A DATE
AKA A LINK
ITS USUALLY BECAUSE THEY DON'T MAKE THE EFFORT
No Makeup – aka Poor Content
THEY THINK JUST ‘COS THEY ARE GOOD LOOKING PEOPLE WILL VISIT
THEM
GUESS AGAINLOTS OF UGLY WEBSITES GET LOTS
OF VISITORS OVER THEIR GOOD LOOKING NEIGHBOURS
IF YOUR WEBSITE HAS NOTHING TO OFFER VISITORS THEY WONT STAY OR EVEN VISIT IN THE FIRST PLACE
GOOD DESIGN ≠ MORE BUSINESS
FIRST YOU HAVE TO GET THE VISITORS
GOOD CONTENT + GOOD DESIGNCONVERTS VISITORS INTO CUSTOMERS
EVEN GOOGLE IS SAYING ITUNLESS YOU HAVE GOOD FRESH CONTENT
YOU WONT RANK
GOOD == DIFFERENTFRESH == UNIQUE
GOOD == INTERESTINGFRESH == REGULAR
GOOD == BETTER THAN THE OTHERS
Get the Picture???
SO WHAT DO YOU DO?
START CREATING CONTENT FOR YOUR CUSTOMERS
Answer their questions, give themFresh, Good Information
DON'T TALK ABOUT YOURSELF, YOUR QUALITY, HOW GREAT YOU ARE
This Wont Get Your Website a Date
TRY AND BE THE BEST RESOURCE POSSIBLE FOR YOUR CUSTOMERS AND
POTENTIAL CUSTOMERS
YOU CAN DO THIS BY
• Blogging• Writing FAQs• Creating Calculators• Creating How Tos• Recording Video• Recording Audio• Answering their questions • Creating Podcasts
• Review products in depth• Get guest bloggers to write about
your business area• Conduct interviews online with
market leaders• Tell stories• Review books on your niche or
business• Create slidedecks (like these)
OR YOU CAN WAIT BY THE TELEPHONE
• Start today. No not tomorrow• Get out a piece of paper• Write down 10 ideas• There you already have 10 pieces of
content• Make it the best you can do• Hit Publish• Start Again
Kieran DalyGrange Web Design & MarketingW: http://www.grangewebdesign.com | T: 021 731 9427E: [email protected]
NEED A DATE FOR YOUR WEBSITE?